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Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of eTips, Matt Hockin, of InteractiveMarketingInc.com
will teach you how to launch a new website and quickly attract traffic and
generate sales.
I hope you'll enjoy the publication.
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 How
to Launch a New Website and Quickly Attract Traffic and Generate
Sales
By
Matt
Hockin
So… you’ve got a great product (or service) and your website is
now optimized to be a sales conversion machine. Now it’s time for the
next piece of the puzzle… getting targeted visitors to your website
so they’ll buy.
This article covers the most effective methods for getting a quick surge
of immediate traffic to your site. Plus, you’ll learn the most effective
methods for building long-term, sustainable traffic and getting top rankings
in the search engines.
Step 1: Announce your Site with a Press Release
A simple 1-page press release can be the most powerful marketing tool in
your arsenal. Why? Because a press release is an effective way to get your
news distributed across the internet news channels for generating market
awareness, in-bound links for SEO and new visitors to your website.
Launch your site (or newly re-designed site) with a “BANG!” by
first sending out a press release to your industry’s media via personalized
email and across the internet news channels (Google News, Yahoo News, etc.)
by way of www.prweb.com
or www.prleap.com. Be
sure to use the correct format for your press release as outlined here: Press
release format
http://www.publicityadvisor.com/pressreleaseformat.html
Step 2: Start Up a Pay-Per-Click Campaign
The very best way to create instant and sustainable traffic is through
pay-per-click (PPC) search engine advertising with Google AdWords, Yahoo!
Search Marketing Solutions and MSN adCenter. In fact, according to the Jupiter
Media Metrix "Online Advertising Effectiveness" study, advertisers are receiving
the highest return-on-investment from pay-per-click search when compared
to other forms of advertising.
But, before you jump into the competitive arena of PPC advertising you'll
need to do a couple things to ensure you’ll get a positive return on
your investment (instead of running up big credit card bills!). To win with
PPC you need to make absolutely sure your website converts visitors to sales.
Use the strategies outlined
here to increase landing page conversion rates.
http://www.interactivemarketinginc.com/landing-pages.html
When starting out, set a budget you can live with and have a backend product
on your site to at least pay your breakeven costs for the PPC advertising.
Make sure your website is set up for collecting leads as well to ensure your
PPC advertising pays off in the short-term and long-term.
Step 3: Create and Launch a Free (or low cost) Blog
After your PPC campaign is set up and making you a profit, now it’s
time to do the things that will really build your business and give you a
healthy ROI over the long-term week-after-week and year-after-year. Now
it’s time to build your natural search engine rankings and traffic with
the most powerful search engine optimization tactic available today…
Blogging.
Having a blog allows you to use the powerful “Blog and Ping” method
of getting keyword optimized backlinks to your website for SEO and it’s
also a good way to generate sustained traffic from the “Blogosphere.”
We accomplish this by creating a blog and submitting it to hundreds of blog
directories such as Technorati, Furl, Digg, etc.
You can start your blog today by signing up for a free Blogger
http://www.blogger.com/
account, or for just few hundred bucks you can have a pro build you a WordPress
http://www.wordpress.org/
Blog with all the “bell ‘n whistles.”
After your blog is ready to launch, submit your blog’s rss feed to the
rss feed submission sites and directories here:
http://www.interactivemarketinginc.com/blog-directories.html
This can take over 6 hours to do, but the results are great. Just submit
your url to as many blog directories as you can and you'll receive a bunch
of one way links and good rankings in the search engines. If you’re
short on time or don’t know where to submit your blog, click here or
hire a pro.
If you want to maximize the links and traffic you receive from your blogging
efforts, consistently posting at least 2 to 3 blog posts per week will REALLY
help increase your traffic.
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Step 4: Submit your Website to
the Internet Directories
Links are the fundamental building blocks of the Internet and Search Engine
Optimization. Having links pointing to your site is what makes your site
visible and are vital to ranking high in the search engines. Getting your
site submitted to the Internet directories like Open Directory
www.dmoz.org and others
is a great way to build you a foundation of keyword optimized links and tap
into a new source of qualified visitors.
Like the blog directories, submitting to the Internet directories can take
over 6 hours to do, but the results are great. Just submit your url to as
many Internet directories as you can and you'll receive a bunch of one way
links and good rankings in the search engines. If you’re pressed for
time, outsource this work and pay someone to submit your website to the list
of Internet directories here:
http://www.interactivemarketinginc.com/internet-directories.html
Step 5: Write and Submit Expert Articles
Writing expert articles and getting them published on other sites is the
ultimate online marketing strategy. Why? Because your well-written articles
can be used for the following advantages:
Generating one-way in-bound links for boosting your search rankings;
Attracting laser-targeted "ready to buy" visitors to your website;
Positioning you as THE expert in your industry or market.
So every week write and submit an article to your industry’s websites,
media, and the article syndication websites. For more information about article
syndication see:
http://www.interactivemarketinginc.com/authority-sites.html
Be Consistent and Persistent
If you invest just 2 hours a day for 2 weeks implementing these marketing
tactics you’ll see a big return on investment in the form of increased
sales. For example, if you stick with this plan you'll have thousands of
links pointing to your website and a bunch of traffic due to your search
engine rankings and one way links within just a few weeks. If you continue
using these methods, you can dominate your market and double or even quadruple
your profits.
NOTICE: If you think this all sounds like work… well IT IS! No goal
worth accomplishing will happen for you without a little “elbow
grease.” But to sweeten the deal, there is a way to make this pay off
even bigger for you. This is done by simply thinking bigger.
For example, the best way to market your website and business is to become
a trusted source of content and information in your industry. More
specifically… the best way to do this is to write a book or an ebook!
Set aside 1-2 hours a day writing content, and as you’re writing your
book you’ll also be using the content for posting to your blog, writing
and distributing your articles and adding keyword optimized content to your
website.
In other words, you’ll be building your business while writing your
book! When your book is done in 3-12 months you’ll have another profit
source, plus your book will make you a recognized expert in your industry
which can be leveraged to get you a big share of the market.
By the way… this is exactly how you leave your competition in the
dust:
1) By setting your company up as THE best choice in your market by offering
valuable content and tips;
2) And then getting your message in front of your target market through
strategies like blogging, distributing press releases and articles, adding
keyword optimized content to your site, and setting up your autoresponder
to follow-up with your website visitors, etc.
Conclusion:
PPC, Press Releases, Blogs, Articles and Search Engine Optimization are today's
most effective methods for generating a quick surge of immediate traffic
to your site as well as long-term sustainable traffic for building your business.
If you consistently use these marketing tactics you will see a big return
on investment in the form of increased sales.
About the Author:
| Matt Hockin
is President of Interactive Marketing,
Inc.(http://www.interactivemarketinginc.com),
an Internet marketing company specializing in helping businesses increase
sales and leads by maximizing website search engine visibility and
"sales-ability" through the process of Website Optimization |
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Your web site is the storefront for your products and services. You must
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Today's tip is an excerpt from the acclaimed
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