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In this week's edition of eTips, Linda Bustos, of ImageXMedia.com, will provide
you with five reasons why you should redesign your website with CSS.
I hope you'll enjoy the publication.
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 5 Reasons
To Redesign Your Website With CSS
By
Linda
Bustos
Many small business owners have a hard time seeing the value of a website
redesign. They believe “if it ain’t broke, don’t fix it.”
And this is understandable. Unless you are eating, breathing and sleeping
technology and staying up to date with the moving target of Internet business,
you’re not likely to know intuitively if your site needs a redesign.
And as a small business owner, you may be concerned about the up-front costs
of a website redesign. But once you understand how a redesign can help you
drive traffic to your site, convert more users and even save money, you’ll
feel more positive about making the investment in your business.
Old School Web Design – Tables-Based HTML
Not long ago, fax machines were the best way to deliver business documents
fast. But now it’s so easy to scan and email documents, and even capture
digital signatures through email, the fax machine is quickly going the way
of the typewriter. With email, recipients can choose to read and archive
the message online, or print it out themselves on their own desktop printer.
No need for individual telephone lines for the fax machine, taking up desk
space, replacing toner, uncurling fax paper and listening to screeching fax
machine tones!
Tables-based HTML websites are like the fax machine. At one time tables were
the best way to render information on the Web. But like curled paper and
fading ink, tables left something to be desired. Designers were constrained
by tables that allowed data to be rendered only in tabular form. The clean,
professional and creative layouts today’s best designers create with
Cascading Style Sheets could never be achieved with tables-based HTML.
New School Web Design – Cascading Style Sheets
Cascading Style Sheets separate the presentation elements of a website (code)
from its content (words). CSS allows web designers and developers to format
the layout and style (fonts, spacing, text size, colors and so on) of multiple
Web pages using one file, rather than entering the code to each individual
page. Making changes to styles and layouts is much quicker and easier with
CSS as well, as updating one file “cascades” the changes to every
page on the site. There is less room for error, and the website maintains
a professional consistency.
But web designers and developers are not the only ones who benefit from CSS.
You as a business owner benefit even more. How?
5 Solid Reasons To Redesign Your Website With CSS
1. Branding and Aesthetics
Consumer behavior experts tell us that, presented with many similar product
or service options, and little prior knowledge and experience with these
brands or companies, consumers will rely on mental shortcuts to make purchase
decisions. The way your website looks compared to your competitors has a
large influence on how a visitor perceives your company’s professionalism
and goodwill. If your website looks modern, crisp and clean, you leave a
positive impression on your visitors about your company.
2. Better Usability
CSS also reduces the amount of HTML code a website requires. Tables and extra
tags for fonts and colors cause pages to load slowly. The longer it takes
for your page to load, the more likely a visitor will hit the back button.
Even though the majority of people use a broadband connection, many are still
using dialup. And others may be using a high speed wireless network which,
depending on how many others are sharing the same wireless channel, may
experience fast or slow connections.
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3. Accessibility
Rapid advances in wireless communications have made it easy to surf the
‘Net using PDA’s and cell phones. Tabular page layouts simply
don’t display properly on small screens. A business that wants to be
accessible to anyone, anywhere now and in the future needs to have a website
that can be viewed on mobile devices.
CSS design also greatly improves the user experience for the visually impaired,
as they cause fewer problems for screen readers and Braille programs.
4. Search Engine Benefits
It has been estimated that up to 80% of all purchases online begin with a
search engine. And an entire industry is dedicated to helping businesses
rank highly for specific search terms to take advantage of the power of search
engines.
Although the relevance of a webpage to a search term is determined by HTML
elements like title tags and heading tags, content is still “king”
because visitors are looking for content, not code. When you have a high
code-to-content ratio, your keyword density (the relative frequency of your
targeted keywords on your page) is diluted by HTML instructions for how tables,
fonts, styles and colors should be rendered. With CSS, there are no tables,
and formatting information is contained in one style sheet. So search engines
see more keywords and less code.
Search engines are more likely to index deeper pages of your site and send
you more referral traffic.
5. Bandwidth
Cascading Style Sheets can save you money and increase the number of eyeballs
that see your page in other ways. “Bandwidth” refers to how much
website traffic your hosting company will allow you to have each month. Because
every time a user lands on your site, he or she must load your pages in his
or her browser. Not only visitors, but search engine spiders consume bandwidth
too. The more code your pages have, the more bandwidth you use.
If you exceed bandwidth usage your site will be suspend until you buy more
bandwidth or reach end of the month. Suppose your site receives a sudden
surge of traffic shortly after a popular magazine features your company.
That would be the worst possible time for your website to go offline! CSS
makes for a more efficient use of bandwidth, and reduces the chances of such
problems.
So Are Tables Taboo?
Absolutely not. There are bona fide reasons to use tables to display certain
types of content. The beauty about CSS is that you still can use tables when
you need to, but you don’t need to use tables for everything which
significantly reduces your “code load.”
How Do I Know If I’m Already Using CSS?
A quick test to see if your site is using CSS is to load your website in
your browser (any page will do). Right click anywhere in the window, and
a menu box will appear. Click “View Page Source.” You should see
keywords like rel=”stylesheet” or type=”text/css” near
the top of the window that pops up to view your source code.
If you’re already using CSS, there may be other ways your business could
benefit from a website redesign. Driving traffic, improving the customer
experience, making your website more accessible to users and saving time
and money on webmaster updates make it well worth the investment. Whether
you choose to redesign now or in the future, make sure that your web designer
and developer are skilled in CSS.
About the Author:
| This article
is courtesy of Image X Media
http://www.imagexmedia.com,
a Vancouver web design company specializing in tableless CSS design and content
management systems. |
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| Tip of the Week |
 |
When designing your web site, you must specifically design it to rank high
in the Search Engines. This involves much more than just including META tags.
Your KEYWORDS, TITLE, IMAGE ALT tags, text and overall design, all play an
important roll in determining how your web site will rank.
Today's tip is an excerpt from the acclaimed
Web Design Mastery series.
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