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Hello {FIRSTNAME},
Welcome to all of our new subscribers!
I hope you had a wonderful holiday season.
In the first edition of eTips for 2007, Jo Han Mok, of SuperFastProfit.com,
will teach you about viral marketing.
I hope you'll enjoy the publication.
To your success!

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Viral
Marketing, Lead Generation, Building Traffic
By
Jo Han Mok
Wikipedia defines viral marketing as a technique that uses pre-existing social
networks to produce exponential increases in awareness through self-replicating
viral processes. Basically it is marketing that appears to work much the
same as a cold virus, spreading from person to person explosively.
The best part is that you can take advantage of this marketing technique
without expensive software or technological expertise. Here are 6 techniques
that will start a viral storm of traffic to your site, if you use them
properly.
1. Give away information to your customers and include back links to your
site. You can post these books or special reports on ebook directories, give
away sites and use JV partners to give to their list. Encourage people to
pass the information along to their friends who have an interest in the topic.
If your information is accurate and helpful you'll find many people be passing
the book to friends.
2. You can use a Tell-A-Friend script on your site. Essentially you give
your customer and visitors a way to easily share your website. Depending
upon your market you may find that offering an incentive to tell a friend
or two will encourage more traffic. Incentives can be free information that
is delivered directly after the tell-a-friend script has been executed. Assure
your readers that you do not collect email addresses when they enter their
friend's address. They are not opting their friend into your ezine.
3. Do you get funny video clips from friends and family? This is viral marketing.
Although the clip may not be selling anything the concept of passing from
person to person is viral. Now, putting your imagination to work, can you
create an idea around your niche that would be interesting? Something that
would be passed from person to person? All you need is a digital camera.
Videos without the professional 'feel' lend themselves to authenticity. You
only have to look at the popularity of reality TV to realize how much people
like 'peeking' in on the lives of others.
4. Are you trying to get your information out to your public quickly? You
can generate an Internet Press Release to draw in your readers. This is a
method that can have far reaching effects when done with creativity and panache.
Bring your readers to your page and send them out with a video or ebook to
share with their friends.
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5. Undercover marketing, done well,
can be fun and intriguing. You create a mystery surrounding your niche. There
are questions, mystique, a potential for danger and people keep coming back
for more. It becomes fun and interesting. Your readers keep coming back for
more and sending their friends to figure out the mystery. Yanik Silver has
been doing this for sometime with his Underground Marketing Seminar. He doesn't
release the name of several of the speakers, the attendees are undercover
agents and the information is highly confidential. The whole event is cloaked
in mystery.
6. Social network sites are here to stay. They often evolve around a particular
topic. MySpace, the most popular network site, is a general forum where people
discuss anything from monkeys to marriage. The information on these sites
is searchable. You can easily develop a list of people interested in your
topic or niche and release funny exciting information that they are encouraged
to pass along to their friends.
7. Buzz marketing is creating a 'buzz' about a particular subject, video,
website or writing. In 2001 Morgan Westerman discovered a poem in the public
domain that he published to the Internet. It was a feel good poem that people
started passing from friend to friend. Then the Twin Towers collapsed and
people in the U.S. started searching for answers and encouragement. An Interview
With God blossomed into a mega-hit. As he realized how much more traffic
his site was receiving Mr. Westerman redesigned, added music and graphics.
Later he sold screen savers, cards and inspirational books. This was a matter
of pure chance. Mr. Westerman did not anticipate 9/11 but he was able to
rethink his use of that public domain poem and has created an industry unique
unto itself.
These were seven of the low technology techniques you can use to start a
viral storm of traffic. They are easy to learn and to develop. Use them to
your advantage!
About the Author:
| Jo Han Mok
is a #1 bestselling author and frequent featured speaker at Internet Marketing
bootcamps and conferences. Visit his website for a simple step-by-step plan
to profit online in 21 days or less!
http://www.SuperFastProfit.com
|
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Today's tip is an excerpt from the acclaimed
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