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Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of eTips, Madison Lockwood, of ApolloHosting.com,
will teach you about Podcasting.
I hope you'll enjoy the publication.
To your success!
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 The Basics
Of Podcasting
By
Madison
Lockwood
Podcasting in its simplest form is the uploading of MP3 files to the internet,
where they can be accessed by the majority of the online universe with little
more than a modern browser. You might consider a podcast to be an audio blog,
although podcasts are basically standalone units of communication and not
limited solely to “audio.” The term is also applied to short video
pieces that are uploaded for general consumption; that is becoming more common,
but the term was born as a reference to the audio format. Although the term
stems from Apple’s iPod line of products it is generic in nature and
refers to any MP3 (and increasingly, video) file provided via one Internet
channel or another.
To that end, the number of channels that are now using podcasts is nothing
short of phenomenal. They are used in educational formats (distance learning
programs) and by the mainstream media. Business Week Online is an example
of excellent utilization of the format. They provide professionally conducted
interviews with both newsmakers in the business world and with experts on
topics like developing technology. It is both an extension of their current
events function and the features section of the magazine that focuses on
broader industry analysis.
Every major news outlet online ABC, ESPN, Fox, CNN and so forth
use podcasts to augment their print-and-graphics webpage formats. You can
find them on political websites and blogs, often carrying the candidate’s
message but more often carrying the opponent’s gaffe. This particular
phenomenon has led to the practice of campaigns hiring “trackers”
to trail their opponent from public event to public event with a video camera,
hoping to catch a misstatement, a contradiction or some sort of unfortunate
occurrence that can be distributed via the assortment of political websites
and blogs that clog the web today.
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You can now “subscribe”
to podcasts that are delivered via an RSS application automatically to your
computer. “Podcasters” are individuals or information distributors
of some sort that provide an ongoing series of podcasts. Podcasts very quickly
found their way to the marketing and advertising industry, which has adopted
them for widespread use on the Internet. Video podcasts in particular have
become the most recent form of “popup” advertising on the web.
You can be clicking through a commercial site and suddenly you are watching
a commercial.
The proliferation of podcasts that are webcasts of mistakes, poor behavior
or just plain foolishness began with people in the public eye but now extends
well beyond the currently and formerly famous. Because these snippets of
audio and video are so widespread and move across the digital network so
quickly, one begins to feel uneasy. What if someone catches me falling off
a bicycle and thinks it looks funny enough to share?
When email entered our society, it provided a screening device to communication
that was somehow comforting. Podcasts and to some degree the whole social
networking phenomenon create the opposite effect. It’s easy to feel
exposed, regardless of the fact that you’re still one person using one
computer.
For a technical explanation of the various methods of podcast delivery, take
a look at
http://en.wikipedia.org/wiki/Podcasting.
They provide an excellent and extended explanation of the various software
options and delivery choices that you can make in allowing podcasts into
your life. For a fairly comprehensive directory of podcast feeds and sources,
try
http://www.podcast.net/.
As a good resource for news in the podcast universe and also for a directory,
there’s
http://www.podcastingnews.com/
About the Author:
| Madison Lockwood
is a customer relations associate for
http://www.apollohosting.com.
She helps clients understand how a website may benefit them both personally
and professionally. Apollo Hosting provides website hosting, ecommerce hosting,
& VPS hosting to a wide range of customers. |
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| Tip of the Week |
 |
When designing your web page, if you must use a large image, consider dicing
your image into smaller sections and placing it back together using tables.
Small images load much more quickly than large images. This technique will
enable you to use your large image, but will also enable your page to load
more quickly.
Today's tip is an excerpt from the acclaimed
Web Design Mastery series.
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