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Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of eTips, Calvin Leonard, of WealthSuccess.usana.com,
will assist you in ranking higher in the Search Engines.
I hope you'll enjoy the publication.
To your success!

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Increase Sales With
Top Search Engine Rankings
By
Calvin
Leonard
It's no secret that Google gets most of the traffic on the internet, followed
closely by Yahoo and MSN back in third place. So, if we're going to beat
the next guy at getting some free search engine traffic, what is required
and where would you start?
Well, first of all, you have to realise that you aren't likely to rank at
the top of most keywords overnight. In fact, it can take months of hard work
to rank for high traffic keywords, so the key here is to start with keywords
you can target that don't have a lot of competition. This makes your job
50% easier before you even load a page to the internet.
Next, lets look at the specific engines. Google takes the longest to rank
for out of the top 3, so I like to look closely at MSN search because my
experience tells me that even though they don't get anywhere near the same
amount of traffic, I can rank higher and faster here. So, my first port of
call is to do keyword research specifically with MSN in mind. I use a few
tools here, but by far, the easiest way to do this is to use the free keyword
research tool at digitalpoint.com. Here you can check keyword patterns and
traffic patterns for your desired keywords to see how many searches are performed
in the major engines, and also find spin off keywords you probably wouldn't
have considered before. You can also check both Overture and Wordtrackers
results against each other to get a feel for how the traffic patterns are
going to be for a top rank with your selected keyword.
A rule of thumb I use for MSN is that the traffic for any keyword I search
in digital points tool is divided by approximately 3-4 to give me an idea
of the traffic in MSN. So, if my desired keyword had 1000 searches per day,
according to both Wordtracker and Overture, then I can confidently say a
number 1 rank in MSN should provide about 300 searches. This doesn't mean
you will get 300 hits. In fact, you may only get about half the searchers
hit your site through MSN or any search engines for that matter, even if
you rank #1.
So, now I can confidently say a top rank for that keyword will provide
approximately 150 hits or visitors per day. Now that we have chosen a keyword
that looks good, what's next?
Check out the competition on MSN. There's no point choosing words that you
realistically will never rank for. The competition pays big money to rank
at the top, so unless you have the same budget, stay away from that game.
Those so called gurus of the internet will squash you. My recommendation
is to rank for terms that have less traffic and will be easier to get to
#1, especially in MSN.
So, what am I looking for when it comes to my competition? Well we all know
that relevant, theme related, inbound, 1 way links from authority sites are
the easiest way to rank #1 or in the top 10.
In fact, it doesn't take too many high quality inbound links to rank for
thousands upon thousands of terms. So, here is where the fun begins. After
you have uploaded your site and optimized the page with all the relevant
html tags, etc., then gathering links to your page is the single most important
task you can undertake to rank. I am not an authority on link gathering,
but here are a few suggestions.
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Write high quality articles about
your chosen subject, or pay someone to write articles, then submit them to
the free article directories. Your article will have the potential to be
picked up by other webmasters and placed on their site with your link on
them. This can create many, many 1 way links very quickly for your page.
Approach other webmasters in your chosen topic and request a link exchange
(I personally don't do this, as it's boring and outdated and honestly is
very time consuming).
Use social bookmark sites like
http://del.icio.us/ to get your content
out there and also to get you links from your tags. The search engines love
social bookmark sites, I use about 25 of them and they always provide high
quality 1 way links, and often with very high PR.
Write a blog about your site and link to it. You can then feed that blog
using RSS or other syndication methods. This can also provide 1 way links
and better results in the search engines.
Buy links. Yes buy them, a few high quality, related links with good Google
Page Rank will help massively.
These few ideas I use every day, and many more, to get traffic and beat the
next guy in the engines, especially MSN.
So, there you have it, a few small ideas to get you moving, so go forth and
"make money."
So, the only thing left to do after you have achieved a top rank for a number
of keyword terms is to make money from them. Here are my top two ideas for
making money that I use everyday.
1) Google AdSense - Sign up free and place the ad code on your page. You
will earn a share of each and every click visitors make from those ad blocks.
There are dozens of other places you can earn on a "pay per click" basis,
but Google stands head and shoulders above the rest, in my opinion.
2) Affiliate marketing - If your site or page is about losing weight, then
sign up free as an affiliate to any one of hundreds of sites that sell these
type of products. Then place a link on your page, which has your personal
code embedded into it, and if a visitor clicks on your link and decides to
buy, you will receive a share of that sale. Sometimes as high 70% of the
sale.
So, there you have it. Now go out there and make some money online, because
if you don't, I will do it for you.
About the Author:
| Calvin Leonard
is experienced in the field of network marketing and internet marketing.
His Main Business focus is to teach people how to
http://www.wealthsuccess.usana.com
through quality business. |
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| Tip of the Week |
 |
When creating links on your web page, you can highlight your links by using
the STYLE tag. Add STYLE="background:yellow; color:black to your link
code. You can change the colors to whatever you'd like. However, make sure
your link text is clearly visible through the background color.
Today's tip is an excerpt from the acclaimed
Web Design Mastery series.
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