eTips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of eTips, Matt Hockin, of interactivemarketinginc.com,
will assist you in ranking higher in the Search Engines.
I hope you'll enjoy the publication.
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 SEO
Gap Analysis -- Understanding What It Takes To Get Top Search Engine
Rankings
By
Matt
Hockin Copyright © 2006
Want to know what it will take to get your website ranked at the top of the
search engines? It’s all about links. Links are the most fundamental
building blocks of the Internet and Search Engine Optimization (SEO).
As Google explains on their technology page [google.com/technology/], in-bound
links (links pointing to your website from other websites) and Google PageRank
are critical to ranking high at the Google search engine. In fact, we’ve
found that inbound links (also called “backlinks”) and the keyword
optimized text in and around those inbound links account for about 95% of
optimizing for the “Big 3” search engines -- Google, Yahoo! and
MSN Search.
SEO Gap Analysis:
If you want to know what it will take to get top rankings for your keyword
phrases do the following 4 steps…
1) Identify Your Keyword Phrases - Research and identify what keyword
phrases your target market uses to search for products or services like yours.
List them out.
2) Analyze Google’s Top Sites for Your Keyword Phrases - Simply
go to Google, type in the keyword you want to rank for and see which competitor
sites rank the highest. Take note of their URLs. For example:
competitorsite1.com, competitorsite2.com, etc.
3) Anchor Text Analysis - Now, go to Yahoo.com and run anchor text
analysis to see what their in-bound link text says. Look at the exact anchor
text they're using by searching Yahoo! like this…
link:http://www.competitorsite1.com. This will display a list of the websites
that link to your competitor’s site. Click the links, look at each web
page and take note of the link text that is hyperlinked to your
competitor’s website. You’ll want to use the same (or very similar)
anchor text that your competitor’s are using. NOTE: This is time consuming!
To speed things up, I highly recommend Brad Callen’s “SEO Elite”
software. Simply open SEO Elite, type in your keyword phrase you want to
analyze, click all 5 Search Engines and have the software find ALL the
links.
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4) allinanchor Ranking Analysis
- Next, go to Google and conduct the following searches to see who ranks
highest for these…
allinanchor: keyword phrase
allintitle: keyword phrase
allintext: keyword phrase
For Example:
If you’re a realtor in Bend Oregon, you’d like your site to rank
#1 for “bend oregon realtor” right? Of course, so conduct the following
allinanchor searches on Google…
allinanchor: bend oregon realtor
allintitle: bend oregon realtor
allintext: bend oregon realtor
Why Do We Do This?
This is how you research to see who has the most…
1) in-bound links that say “bend oregon realtor”
2) links from pages that say “bend oregon realtor” in the page’s
title
3) links from pages that say “bend oregon realtor” in the page’s
text
Because…
If your website can rank the highest for all 3, you should get top 10 ranking
in Google (Usually #1!) This is basically how Search Engine Optimization
works.
If your site is ranking low for “allinanchor” you need more backlinks
with your keywords in the "anchor text" -- links that include the keyword
phrase in the text of the hyperlink.
If your site is ranking low for allintext or allintitle you need to get more
"relevant links" -- links from web pages that include the keyword phrase
in the text and title.
Simple as that!
About the Author:
| Matt Hockin
is President of Interactive Marketing, Inc., an Internet marketing company
specializing in helping businesses increase sales by maximizing website search
engine visibility and website conversions through the process of web site
optimization
http://www.interactivemarketinginc.com |
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| Tip of the Week |
 |
You can use an image to create a vertical or horizontal line in a web page.
Create a 2 pixel by 2 pixel image in the color of your choice. This single
image can be used to create a vertical or horizontal line on your web page
simply by changing the HEIGHT and WIDTH attributes within your image tag.
Today's tip is an excerpt from the acclaimed
Web Design Mastery series.
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