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Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of eTips, Trey Pennewell, of LinksAndTraffic.com,
will assist you in making more money from your web site.
I hope you'll enjoy the publication.
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 4 Strategies
To Help You To Make Money From Your Website
By
Trey
Pennewell Copyright © 2006
People always seem to be looking for new ways to make money online. There
is nothing wrong with being innovative and trying new methods to make money
online. The problem comes up when people, seeking new methods, forget to
pay attention to the proven methods of making money online.
What has worked in the past for successful webmasters is still working today,
and will likely continue to work into the foreseeable future. There are 4
primary areas that a webmaster must focus on to be successful. These four
areas are important regardless of the type of website you run or the product
or service that you sell.
Conversions
Conversions are critical. You can get a million visitors to your site, but
that means nothing if none of them make a purchase at your site. Conversions
are calculated as the percentage of people that make a purchase at your site,
compared to the number of total visitors.
The higher your conversion rate, the less traffic that you need to your site.
Many webmasters struggle with getting that all-important traffic to their
site. So instead of exclusively chasing traffic, also work on increasing
the amount of traffic that you can convert into sales. There are a number
of ways that you can do this with your online business.
Many webmasters understand that having a compelling sales letter, or sales
pitch, is crucial. If you do not have the best possible sales letter, then
you are losing potential customers. If you do not feel comfortable writing
your own sales letter, consider hiring a copywriter to do it for you. You
could also ask the copywriter to develop a few sales letters for your business,
and you can do a comparitive analysis to see which ones bring the best conversion
results for your business.
You can also improve your conversion ratio by paying attention to the layout
of your web pages. There are a lot of different opinions on the best layouts
for selling your products or services. For me there are a couple of easy
ways to determine web page layouts.
The first thing that I consider is what I like and dislike about other websites.
Is it hard to find the product on the page? Is the price hidden? Is a description
of the product easy to find? Is the ordering information easy to find?
The other factor that I look at is what successful webmasters before me have
done with their layout. There is no need to reinvent the wheel here. Instead
of spending weeks trying to develop my own perfect layout, I will start with
a template similar to those that are known for making high conversions.
Linking For Traffic
Now that we have covered conversions, we can talk about linking for traffic.
While your conversions may be very good, it will never be 100%. So what this
means is that the more of that precious traffic you get (at whatever conversion
rate you are getting) will result in more sales and more money. It is known
that the more links you have to your website, the more traffic that you will
get. The links to your site are critical in driving traffic.
First of all, people click those links. I value a link from a high traffic
website as much or more than a link from a high PageRank site, because actual
humans are likely to be clicking the link to my website. I also place a very
high value on having articles published in ezines and newsletters, because
it always results in a nice boost in my website's traffic. The amount of
traffic that comes as a result of having an article published in an ezine
or newsletter will of course vary depending on the number of subscribers
on the list.
A certain percentage of readers will always click the links that I have in
a webpage or an ezine. And, a certain percentage of those who visit my website
will convert to sales. Having my link appear in some ezines or newsletters
can literally translate to thousands or tens of thousands of visitors to
my website in a single day!
If you utilize article distributions, you can often get your articles published
on a variety of websites and ezines. These articles will have your link in
the author box, and you will also have the opportunity to discuss your web
site and the products or services that you offer in your author box. This
being said, the more effort you put into writing a good article and author
box, the more likely you are to get some traffic as a result.
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Linking Popularity
Building links for search engine placement purposes is just as important
as linking for traffic. The more relevant back links that you have coming
into your site, the higher your website will rank in the major search engines
for your keywords. Back links are one of the best ways that you can get your
online business to rank near the top of the search engines for your niche.
Be sure to use an anchor text on those links that is the same or similar
to the keywords that you are targeting. Also, try to get those back links
from relevant sites as much as possible. By this, I mean try to get those
links from sites and webpages that have something in common with your site.
A link from a webpage about bird watching will have little in common with
your website about automobiles.
To illustrate the importance of back links, look at Digg.com
(http://www.google.com/search?q=link%3ahttp%3a%2f%2fdigg%2ecom).
They have a whopping 131,000 back links, which is why they are one of the
most popular social book marking sites on the Internet.
Link Baiting
Link baiting is a great way to get those important back links, both for traffic
and for link popularity. But, what is link baiting? It is when you have something
so interesting / amusing / informative / useful that people will want to
link to you, without you asking them to do so. Having something on your site
that people will blog about, tell their friends about, or to send emails
to their contacts about, is what constitutes link baiting. Your bait is so
powerful that the fish will basically jump into the boat, without you ever
needing to ask!
What kind of things work as link bait? This will depend a lot on the audience
that you are trying to reach. In the SEO world, good link bait is placing
free webmaster tools on your site. This means that people will bookmark the
site; refer to it on forums, and possibly blog about what they learned by
using your free webmaster tools.
If you are able to grow a reputation among your niche market as an expert,
people will cite you and your website because of the quality information
that you offer. If you run a humor site, people will forward the URL to their
friends and tell them to check out a certain page.
Link baiting is also why the social book marking is exploding in popularity.
If you have an article that gets onto the front page of Digg.com via link
baiting, you will have an explosion in traffic. The same can be said for
all of the major social bookmarking sites.
Link baiting is all about offering something unique that people will want
to tell their friends about and that they will want to talk about. Spend
some serious time thinking about what you can offer to your customer base
that will result in successful link baiting for your website.
In Conclusion...
If you spend your time focusing on these 4 ways to make money with your online
business, you are sure to be well ahead of most of your competitors. Optimize
your site for conversions, build links for traffic, create links for popularity,
and dangle some link bait for others to share, and you will find your customer
base beginning to grow, and you will see your sales will start to improve.
About the Author:
| Trey Pennewell
and his team specialize in the design and implementation of linking strategies
to help their online business clients improve their inbound link building
efforts. LinksAndTraffic.com, owned by Bill Platt, works with their clients
to determine what keyword phrases they should target to bring targeted prospects
and search traffic to their client's website. Then Trey and Bill work closely
together to bring the link building plan to fruition. Reach Bill at 405-780-7327,
9am-6pm, Mon-Fri, or visit
http://www.LinksAndTraffic.com |
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| Tip of the Week |
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When using tables on your web page, you can add color to your individual
table cells by using the BGCOLOR attribute. Add BGCOLOR="#CCCCCC" within
your TD tag. Change the hexadecimal color value to the color of your
choice.
Today's tip is an excerpt from the acclaimed
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