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In this week's edition of eTips, Simon Leung, of AdwordsOptimization.com, will explain the importance of 'keyword relevancy' when using Google Adwords.

I hope you'll enjoy the publication.

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Google AdWords Optimization: Why You Must Increase Your Keyword Relevancy

By Simon Leung Copyright © 2006

Many Google AdWords advertisers are frustrated. Most are even confused.

Can you relate?

You've done your keyword research. You've compiled a long list of terms and implemented them into your AdWords account.

What happens next?

Half of the terms aren't even running. Why?

The AdWords system has given you a low quality score, which means that you don't have a very relevant keyword list.

What does the system want?

Answer: Improve your quality, or increase your bid.

Of course, you don't want to increase your bid. So, you must improve your quality score.

How? By increasing your keyword relevancy.

Indeed!

Keyword relevancy is the key to success with Google AdWords.

While it's tempting to include all the keywords you got your hands on, you should note that this is the #1 mistake advertisers make in their campaign.

Keyword relevancy qualifies the end user.

When this user searches on a relevant keyword term that activates your ad, you have qualified someone who is interested in your product/service.

For this reason, you need to increase your keyword relevancy as much as possible.

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What is considered a relevant keyword?

The term must be exactly what you are advertising.

For example, if you are promoting AdWords tips, a relevant keyword list may be:

google adwords tips
google adwords help
google adwords advice

Although the following group of keywords is somewhat related, notice that they are targeting a totally different audience:

google adwords expert
google adwords consultant
google adwords professional

In the latter batch, AdWords will surely deem your keyword relevancy lower than former.

Even if you were to raise your bid so that you can appear on these terms, chances are that even if users do click on your ad, they will end up leaving your website without making a purchase.

Why?

The product/service you offer was not exactly what they were searching for.

This is precisely why keyword relevancy is so important.

You need to know who you are targeting, and your target audience needs to know how to find you.

Both sides of the fence are met when you find that relevant keyword term.

Follow these easy steps on keyword relevancy and you're on the road to AdWords success!

About the Author:

Simon Leung, AdWords Optimization Expert for Google, helps advertisers increase, improve, & expand results FAST! To get 10 of his most powerful strategies for explosive results & profits using AdWords for FREE, go to http://AdwordsOptimization.com

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