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Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of eTips, Merle, of MCPromotions.com, will tell you
about Google's new 'Checkout' service.
I hope you'll enjoy the publication.
To your success!
Visit the Web Design Mastery site to
download your free chapters (77 pages)!
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 Checking Out with Google's New "Checkout"
Service
By
Merle
After months of "buzz" online about Google's proposed "PayPal Killer," they've
finally launched their new service, "Google Checkout." After all the hype
that was floating around, you'd have thought this new creation would be the
death of Paypal, but I don't see that happening anytime soon.
Online payment options are important, so it's always nice to have another
way to accept payments from your web site. But Google's new service is also
good news for consumers who are concerned about their privacy when shopping
online.
We all know Google likes to do things their own way and put a little "Google
Twist" on their work, so it comes as no surprise that they've added some
integration with their Adwords program. You don't need to use Adwords to
utilize Google Checkout, but if you do, Google gives you some other nice
benefits.
If you are a seller who also uses Adwords, you'll love this: For every $1.00
you spend with Adwords, Google will allow you to process $10.00 in "Google
Checkout" sales for free. So if you're already using Adwords and start using
Checkout you'll save money on your transaction fees. What are the fees, you
say? 2% and $.20 per transaction, which does beat Paypal's current fees of
2.9% and $.30 per transaction.
Another advantage to offering Checkout on your web site is that your Adwords
ads will display a small graphic of a shopping cart next to them. This is
called a "Google Checkout Badge," and will identify your site quickly to
searchers as one who will take "Google Checkout" payments from shoppers.
Some are wondering if this may help your Adwords ranking. This is something
that still remains to be seen.
To sign up, you'll first need to have a Google account, which you can get
at no charge by going to
http://google.com/accounts.
At this time, you must live in the U.S. and have a bank account if you wish
to process payments as a merchant. If you're a merchant you'll also need
to specify your return and shipping policies.
Merchants can accept payments by Visa, MasterCard, Discover, and American
Express. If you have an Adwords account you'll want to link it to your new
Checkout account during the registration process in order to earn your free
transaction credits.
Before you get too excited, be aware there are some things not allowed to
be sold using this new service. They include:
-
Adult Goods
-
Alcohol
-
Body Parts (don't you need to keep those?)
-
Buyers Clubs offering goods at wholesale
-
Credit and Collection Services
-
Drugs
-
MLM and
-
Gambling
For a complete list, see
http://tinyurl.com/hmujh
There are three ways for sellers to accept payments:
1) Buy/Now Buttons: These are similar to Paypal buttons. You just copy and
paste some HTML code and you're done.
2) E-Commerce Partners: For use with Google's approved partners' shopping
cart systems. Some of them are: Channell/Advision, Infopedia, Mercantec,
Monster Commerce, ShopSite, Volusion.
3) API: A more complex way to integrate more options. This involves a programmer
to setup.
Visit eBook Starter to download a fully functional
demo
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One disadvantage to the cut and paste button method is you cannot specify
tax or shipping rates. You'll need to use the API checkout method in order
to do that. Another shortcoming is the inability to specify your own return
page after a customer completes the purchase process. They get taken back
to a "Google Thank You Page."
All orders are placed into Google's Merchant Center inside your in box. To
view your orders you'll need to log into Checkout and go to the "orders tab."
If the order can be fulfilled you then click the "charge button" that's located
next to each order. After the order is sent you'll need to let the buyer
know by clicking on the "ship button" next to it.
If you're worried about chargebacks, don't. They're all evaluated by Google
and they will go to bat on your behalf. If the transaction is covered by
their "Payment Guarantee Policy" and you supply Google with all of the
documentation they request within 10 days, they will reimburse you within
one week.
If you sell on Ebay and want to use Checkout, you might want to review their
current approved payment types. There's been talk on the Net that they are
not currently allowing sellers to offer this payment option. For more, see
http://tinyurl.com/gowgy
Checkout's privacy features are great for your buyers.Google handles all
of their personal information -- instead of entering a credit card with each
transaction, all they have to supply is a user name and password to complete
a purchase. All credit card details are maintained by Google with complete
details of all transactions.
With the rise in identity theft and people more nervous then ever about sharing
their personal information, this should make everyone happy. There's also
the added benefit of a faster check out experience which is to be appreciated
if you've ever been put through page after page of a badly put together shopping
cart.
Buyers can also click a box during the purchase process to specify if they
would like to receive future promotional emails from this seller. This should
help some with their already "too full" in boxes.
No matter if you're a merchant or a consumer there are advantages on both
sides when it comes to Google Checkout. I'm sure with time Google will add
more benefits and features that will make their Checkout process even more
impressive. And who knows, maybe someday they will give PayPal a run for
their money. For more information see:
https://checkout.google.com/
and
https://checkout.google.com/sell
About the Author:
| Merle has been "working"
the Net for over 8 years and has a Special Gift just for you. Download her
FREE E-book "50 Easy Ways to Promote Your Website." Get your copy now at
http://www.WebSiteTrafficPlan.com/
|
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| Tip of the Week |
 |
Meta tags are used to give detailed instructions in regard to a web page
to the Search Engines and browsers. Instead of deleting pages within your
web site, use a META refresh tag to redirect your visitor to another location.
Your refresh tag might look something like this: META HTTP- EQUIV="Refresh"
CONTENT="4; URL=http://www.yourdomain.com/
Today's tip is an excerpt from the acclaimed
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