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Welcome to all of our new subscribers!
In this week's edition of eTips, Willie Crawford, of WillieCrawford.com,
will provide you with some helpful advice on purchasing reprint and/or resale
packages.
I hope you'll enjoy the publication.
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 Internet Marketing Buyers -
Beware!
By Willie
Crawford
One of the saddest things I've witnessed in personally consulting with literally
hundreds of people, is someone attempting to start an online business with
a virtually useless product. These are usually people trying to sell outdated
products that are generally available for free from hundreds (if not thousands)
of other websites.
I see the above far too often. Here are two ways that I've seen this
happen:
1) Someone, often a newbie, buys a set of reprint or resale rights from a
long copy sales page. This page does such a great job of selling the package
that the prospect can see setting up dozens of sites and "making millions."
The newbie buys the package, picks out a few products that look promising,
and begins setting up websites for each. Shortly afterwards is where I often
come into the picture, as these webmasters often approach me for help in
getting more sales. They are perplexed as to why they haven't made even a
single sale.
I often take a quick look and instantly identify the problem. The product
is often "older than dirt" and available all over the internet for free.
At other times, the product is not outdated, but is available on dozens of
other sites at a much lower price. In the latter case, the webmaster is trying
to sell the product at the price that was listed on the sales page where
the bundle of products was described. This would work if it weren't for the
fact that MOST of the other people who bought rights to the product were
selling it much cheaper, or even using it as a freebie to get new
subscribers.
2) A relative newbie buys a package containing dozens of "web
businesses-in-a-box." These are complete packages containing a ready-to-go
website and a product (usually software or an ebook). Often these ready-
to- go packages are comprised of outdated products that countless other people
are GIVING away.
How do you avoid the two situations described above? There's a Latin expression
- "caveat emptor." It means "let the buyer beware." It means that it's the
buyer's responsibility to know what he's buying.
Does this mean that you shouldn't buy these packages of reprint and resale
rights? No, it just means that you need to know what you are buying. You
also need to know how to properly market it. I've made a small fortune from
buying, repackaging, and then reselling reprint rights, resale rights and
private label rights.
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My secret is that when I buy one of these
packages, I go through and look for items that I can combine in different
ways. I look for gems within these packages that weren't even emphasized
on the sales page, but that I know many of my customers would get a lot of
use out of. I look for items that I can add to other packages I'm already
selling... to breathe new life into an old sales page or add more value to
my offerings.
As an example, I once purchased a resale rights package that included 38
PDF cookbooks. I added these cookbooks to the sales page for my soul food
cookbook that I was already selling (as a time limited bonus). This increased
my sales for that cookbook substantially while adding practically nothing
to the cost of delivering the basic product. If you'd like to see that example
in action, check out my sales page at:
http://Chitterlings.com/cookbook.html
Another one of my secrets is that I buy private label rights and source code,
modify these, and come up with new products at a very low cost. I've done
this with over a dozen ebooks, and with several software titles that I currently
market. This gives you your own unique product at a very low cost.
The final thing that you MUST do is not overpay for these reprint and resale
rights. You WILL find lots of marketable gems in these packages. You can
market these as parts of new packages, or as stand alone products. However,
you do want to minimize your initial investment.
You can actually find packages containing literally thousands of dollars
in reprint and resale rights for under $100. You can even find these bargains
for under $50. An example, is the Kick Start Mega Sale, conducted to raise
funds for building a homeless shelter. Here you can get a package worth over
$4000 for pennies on the dollar. This package is available for a very limited
time at:
http://kickstartmegasale.com/ks/?ksa=2
You CAN set up an online info-marketing business and do extremely well. The
whole key is to get started with the right product... one with some real
value. The whole key there is to do your due diligence, and to be aware of
the traps. Now, you need never fall victim to the horror stories that we
opened this article with. Feel free to pass this article on and to help spread
the word.
About the Author:
| Willie Crawford has
been marketing and teaching on the Internet since late-1996. One of the most
unusual projects he helped orchestrate involved using an Internet "fire sale"
to fund the launching of a television show, and building of a homeless shelter.
Read about that at:
http://kickstartmegasale.com/ks/?ksa=2 |
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