eTips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of eTips, Pearl Deloria, of Graphic-Artists.info,
will tell you the importance of having professionally designed graphics.
I hope you'll enjoy the publication.
To your success!
Visit the Web Design Mastery site to
download your free chapters (77 pages)!
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 Graphic Artists - Who Needs
One When You Can Do It Yourself Online?
By
Pearl
Deloria
Image is everything! Think about it. How many times have you made a judgment
about a company based on the quality of the junk mail that you have been
sent?
Other people make similar judgements, too. Businesses cannot afford to be
thought of as cheapskate in their marketing.
You know that most of your mail goes straight in the trash, and it may grieve
you to spend four times the amount, just for it to be thrown away.
Think of it this way. Every communication you send is an advertisement for
your business. You have a marketing budget. Think of the design of your logo
and company stationery as marketing, as an investment in the future of your
business.
It is possible to design a logo yourself using free or very low cost software,
you can even design a logo online, but the results are immediately and obviously
amateurish. A company website must be immediately recognizable with the company
logo, colors and other graphic elements.
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It is far better to pay the price and have
a professional job done. Your company image is a vital part of your marketing
and if the company logo and image are scrappy or amateurish, who is going
to buy from you? Would you buy from a company that had a logo that you recognized
had been done using standard graphic fonts such as Wingdings?
A graphic artist will design a logo from scratch, using leading edge software
that can achieve color blends not achievable using lower specification software.
Your artist will incorporate your logo into a unique set of company graphics
that will come to be associated with your company over time.
How do you find a graphic artist? Ask friends and fellow business people
whom they used. Searching online is another. Elance is an excellent place
to start looking for a graphic artist. You can invite bids for your work
and negotiate with the graphic artist of your choice.
You should always ask to see samples of previous work. The company should
be able to give you a wide choice from work they have completed. Be wary
about making a payment before you see any results. Specify the format that
the work should be given to you. You need to have software that will open
the files, so you can make simple amendments in ten years time.
About the Author:
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| Tip of the Week |
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You can change the font color of your form submission buttons by using the
STYLE tag. Add STYLE="color: #FFFFFF" to your INPUT tag. Change the hexadecimal
color value to whatever you'd like. However, try to select a color that will
be easy to read.
Today's tip is an excerpt from the acclaimed
Web Design Mastery series.
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