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Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of eTips, Merle, of MCPromotionsPress.com, will tell
you about Google's new video ads.
I hope you'll enjoy the publication.
To Your Success!
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 Google Brings
"Commercials" to the Web with Video Ads
By
Merle ©
2006
If you're a Google Adsense Publisher or participate in Google's Adwords program,
by now you've heard the news that they're now offering "video ads." That's
right! Now you have the option of text, image and video ad formats.
These are "moving pictures," just like those you view on your old fashioned
television set. Web-based video has definitely risen in popularity recently,
most likely due to the fact that more households now have a high speed
connection.
Unlike TV commercials where you're forced to watch, Google video ads do not
play auto- matically when a website loads. The viewer must choose to click
on the play button in order for the video to begin. The videos are contained
in a box and volume, pause and forward controls are available to the user
at all times.
Playing the video itself is not considered a clickthru; the user has to click
on the video during playback or click on the url that is displayed at the
bottom of the video box to actually visit the advertiser's site. So if you
would like to watch a video that's displayed on your site, you can without
having to worry about being accused of clicking on your own links to inflate
your earnings.
Video lengths can vary, but can be no longer then two minutes. If you're
worried about them slowing down your website, don't. All video is hosted
by Google's server.
If you're an Adsense Publisher and want video ads to appear on your website
there are a few things you'll need to to do to increase your odds they'll
be displayed. You'll need to opt into image ads and use one of the following
size ad formats:
300X250 Med Rectangle
336X280 Large Rectangle
250X250 Square
If you don't want video ads to show up on your website, you'll need to opt
out of image ads or don't use any of the above ad sizes on your site.
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Your Adsense earnings will vary depending
on if the videos are CPC (cost per click) or CPM (cost per thousand), which
is chosen in advance by the publishers when setting up their campaigns.
Publishers displaying "Site Targeted Ads" http://tinyurl.com/ewmce are paid
on a CPM basis. If the videos are contextually displayed, you'll be paid
for actual click thrus to the adver- tisers' sites.
Google Adwords users may run video ads on Google's "Partner Sites," which
are the only places they are displayed at this time. You'll need to set your
campaign to show your ads on Google's "Content Sites."
When creating your video, keep in mind the two minute maximum length rule
and the format must be AVI, ASF, Quicktime, Windows Media or MPEG.
You'll also have to choose between site targeted or contextually targeted
when setting up your campaign. If you choose site targeted you'll actually
select the websites where you want your video ads to be displayed. With
contextual settings your videos will be matched up with related content
sites.
Remember, Google requires that videos be "family safe" and may not contain
any of the following:
* Any Material for those 18 and over
* Mature Themes
* Crude or Indecent Language
For a complete list of editorial guidelines see
http://adwords.google.com/select/videoguidelines.html
Like it or hate it, you won't be seeing video going away anytime in the near
future. Any type of advertising that engages more of the viewers' senses
is bound to benefit from a higher clickthru rate, which is good for the
advertisers as well as Adsense Publishers. It can also have a major impact
in reinforcing a company's brand image.
The real question is, can MSN and Yahoo Publisher be far behind in adding
video to their advertising options?
About the Author:
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| Tip of the Week |
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You can change the font style of your form submission buttons by using the
STYLE tag. Add STYLE="font-family: Arial" to your INPUT tag. Change the font
style to whatever you'd like. However, try to avoid using fancy fonts that
will make your text difficult to read.
Today's tip is an excerpt from the acclaimed
Web Design Mastery series.
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