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In this week's edition of eTips, Robin Nobles, of SearchEngineWorkShops.com,
will provide you with the last 13 of 25 ways to add content to your web site
in part two of her two part article. If you missed part one, you can find
it
here.
I hope you'll enjoy the publication.
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 25
Ways to Add Quality Content to Your Web Site . . . Using ideas that cover
at least 25 different industries! (Part 2)
By
Robin
Nobles © 2006
If you missed part one, you can find it
here.
Let's continue with more ideas for ways to build quality content for your
Web site.
13. Content that solves a problem. Why do people visit the Web? To look for
information or to comparison shop. If you can solve problems for your visitors,
you’re giving them just what they’re looking for online. For example,
let’s say that you sell Oriental rugs. Your potential customer might
be looking for decorating ideas for her office. Her office is very small,
and she’s trying to think of a way to add color. Most of the wall space
is taken up with windows and metal bookcases. You’ve created a series
of content that shows pictures of problems/solutions that your oriental rugs
have solved, including one with an Oriental runner. Not only does the content
have pictures, it also has text describing each problem and the corresponding
solution. Your potential customer found your page in the search engine
results.
14. Historical data. Let’s say that you sell steel pipes. What’s
the history of steel pipes? Creating a page outlining its history is quite
appropriate. In fact, taking it a step further, creating pages that compare
steel to copper and other types of piping; what causes rust; how strong is
steel; how valuable steel piping really is (how steel piping is used in almost
every building, etc.); how long will steel last; and on and on and on will
create a whole section of extremely valuable content to a Web site. Here’s
the catch. Is this valuable to the target audience of the steel pipe company?
Think of one target audience: vocational education classes all over the US.
This would be a great resource for them. If they linked to this site, all
of them being .edu’s, wouldn’t this be a great link popularity
builder for the site? Think about that for a minute. We’re talking about
quality content and quality link building. Another example of historical
data would be a hotel on St. Simons Island. The hotel could certainly provide
historical data about the island on its Web site as well as tour information,
etc. How could a site that sells mustang parts use this strategy? A site
that sells wedding dresses?
15. Interviews the easiest way of building content yet! Interview
an expert in your industry. Send the expert a list of questions and let the
expert answer in his/her own words. Don’t change any of the expert’s
answers, except to correct misspellings or grammatical errors. Always be
upfront with the expert, and always maintain the integrity of the article
and yourself. Write a series of interview articles, and highlight them on
the main page of your site.
16. Seasonal articles. Is your industry “seasonal” in any respect?
If so, seasonal articles are always extremely popular.
17. Statistics. Offering stats on your site is also another way of adding
content to a Web site. If the stats aren’t your own, always indicate
where you’re getting them. Quote the source! How could financial or
mortgage sites use this strategy?
18. An advice column. This can be used for a dating site, or it can be used
for other sites as well. How could an SEO site use this strategy? How could
a decorating site? What about a plastic surgery site?
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19. Winners of the month. Let’s say
you have a site where you sell cut flowers. Get your Web audience to send
in pictures of bouquets and arrangements they’ve made with your flowers.
Post the pictures online. Pick a winner of the month, and have that
winner’s picture posted on the main page of your site. Give the winner
a $25 gift certificate.
20. Using the flower example, create video tutorials for creating flower
arrangements. Make sure you sell all of the materials they’ll need to
create the flower arrangements they can make if they follow the video
tutorials.
21. Again with the flower example, have customers send in an outline of how
they created their flower arrangement, the materials they used, as well as
the picture. Provide this information on your Web site. Link to all of those
materials in your online store. Be creative. Can you do something similar
with your own Web site in your own industry? What if you had a costume site?
An art site? Give it a few twists and use it on a hunting or fishing site.
22. Send out a monthly newsletter offering your own tips, tips from customers,
sale items, holiday ideas, the winner of the month, etc. Encourage readers
to post their ideas to the blog. Post past newsletters on your site for more
content.
23. A biography about someone’s life, if it relates to your industry.
You can see how this would work well if you have a Civil War site or a used
book store.
24. News events pertaining to your particular industry.
25. Community-related page, if this is a local Web site. For example, you
could discuss local restaurants, little league baseball, school openings,
etc., on community-related pages or a blog.
We’ve only just begun with ideas. It all depends on the industry
you’re in and the products or services you sell. Put your creativity
hat on and brainstorm.
In Conclusion . . .
Remember to think “quality” when it comes to creating content.
These ideas should help get you started.
And think about this point as well. If you start creating quality content,
what is certain to follow? Quality links. Sites will begin linking to your
content, because you’re doing what you should be doing: giving your
customers what they want to see when they visit your Web site. They want
to see new and exciting “quality” information that’s updated
on a constant basis. You become the trusted source of that information.
Don’t try to take the easy way out. Success isn’t dished out in
soup lines. Success comes with hard work.
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| Tip of the Week |
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You can enable your visitors to tab through your form input boxes. Add
tabindex="1" to your first input tag, tabindex="2" to your second, and so
on. The "tabindex" value determines the order in which you will tab through
the form. If you would like the tab order to skip a certain area, simply
use a negative value beginning with "-1" then "-2" and so on in those areas.
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