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Your Guide to Professional Web
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Welcome to all of our new subscribers!
In this week's edition of eTips, Robin Nobles, of SearchEngineWorkShops.com,
will provide you with the first 12 of 25 ways to add content to your web
site in part one of her two part article.
I hope you'll enjoy the publication.
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 25
Ways to Add Quality Content to Your Web Site . . . Using ideas that cover
at least 25 different industries! (Part 1)
By
Robin
Nobles © 2006
We’ve known for a long time that quality matters to Google. In a post
Senior Google Engineer Matt Cutts made to his blog
(http://www.mattcutts.com/blog/google-press-day-2006/),
“quality” was mentioned several times as being important to Google.
Quality matters when it comes to content, and it matters when it comes to
links.
However, building content and links doesn’t have to be painful. Web
site owners tend to think of content in a very limited way.
So, let’s open up our creative minds and think of all sorts of ways
of adding quality content to a Web site.
A few things to remember:
* You’re only confined by the boundaries you set for yourself and your
Web site. Allow yourself to think in a totally different way than you’ve
thought before.
* Your Web site content should be written for your buying customers . . .
not for you. Your Web site content should not be written for the search engines.
The search engines are not your target audience.
* Think of the overall picture of your site, as if it were a living, breathing
entity. After all, Web sites should continue to grow on a constant basis
and never be stale or stagnant.
Let’s Get into the Fun Stuff: Quality Content for Your Target Audience
1. A calendar of events. This is ideal for sites like real estate sites to
show upcoming open houses; book stores to promote upcoming book signings
or writers’ meetings; collectors’ sites to show meetings across
the country, etc. Be sure to allow visitors to send in their own event to
be posted to the calendar.
2. Maps. Consider real estate sites, hunting or fishing sites, camping sites,
hotels, or any outdoor recreational sites for maps. Be sure to add content
at the bottom of the map that describes the map and outlines its purpose
as it relates to your site.
3. Before/after experiences. This is perfect for products or services
you’re selling where customers can write in and discuss how this particular
product or service helped them. These could turn out to be mini articles,
or use them as testimonials.
4. Pictures from your customers. You could set up a special place where past
customers could post their pictures and journal entries on your site. This
is ideal for vacation sites, recreational sites, wedding sites, baby sites,
photography studios, etc. How could you use this idea on a Halloween site?
On a flower site?
5. Online coloring sheets. Use your imagination here. If you set up some
coloring sheets about your vacation property, kids could color those sheets
and post them online before their trip in their own special online area.
After the trip, their parents could post pictures and a journal of their
trip. This is their “Web site” about their trip, all hosted on
your site as a perk for booking through your vacation site. What are they
going to do with this information? They’re going to tell their friends,
Grandma and Grandpa, Aunt Edna, etc. They’re going to link to it. You
can use this perk as part of your USP (Unique Selling Proposition) when
differentiating yourself from your competition. You’ll be building one-way
links from your past customers, plus visibility for future customers. Win/win
situation. You’ll think of many ways of adding coloring sheets (or similar
creative activities for kids) to your site, if your site is the type that
would work for kids.
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6. Blogs or forums certainly add fresh content
to a site.
7. Articles or new pages of interest to your target audience. Write new content
on a regular basis once or twice a week should be your goal.
8. An expert Q&A on the main page of your site. Get an expert to answer
questions, and post one question/answer a week (or a day whatever
you can handle) on the main page of your site. Have past Q&A’s in
a searchable archive on your site.
9. Product reviews. If your industry has products or software to review,
consider writing candid reviews of those products. Publish the reviews on
your Web site as well as publish them in a few of the online publications.
Readers are always interested in totally candid reviews, where the writer
lists the positive as well as the negative aspects of a product. If you have
a landscaping business, how could you use this idea? What products do you,
as an expert, prefer to use, and why?
10. Short tips. If your product or service lends itself to short tips, write
up a series and publish them on your Web site. Send them out in your newsletter.
Get your readers to send in tips as they use the product. Offer a discount
off additional products if they submit tips.
11. FAQ’s. FAQ’s are content content that your target audience
wants to know. As you get questions from your readers, add additional
Q&A’s to your FAQ’s to keep them current.
12. How-to guides. People love “how to” guides. If you sell online
plumbing parts, why not have a “how to” guide on installing a new
toilet? Make it easy on your customers, and they’ll come back to you
again and again. Create a series of “how to” guides. Be The Toilet
Guy on the Net. May not sound too glamorous, but if you’re highly visible
on the Net and are converting traffic to sales, you can afford to be glamorous
OFF the Net!
(Continued in Part 2, which will be published in next week's edition of
eTips.)
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| Tip of the Week |
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You can display default text within your form input boxes that magically
disappears when you click inside the box. Simply add value="Your Default
Text" onfocus="value="" to your INPUT tag. This will enable you to provide
your visitors with an example of the text they should place within your text
box.
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