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Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of eTips, Susan Friedmann, of TheTradeShowCoach.com,
will explain the power of Podcasting.
Once you read Susan's informative article, if you'd like additional information
on Podcasting, make sure you don't miss issue #171 of eTips. You can find
it here:
http://www.web-source.net/etips/issue_271.htm
I hope you'll enjoy the publication.
To Your Success!
Visit the Web Design Mastery site to
download your free chapters (77 pages)!
Sponsor Message
 The
Power of Podcasting: What Exhibitors Need To Know
By
Susan
Friedmann © 2006
What's the most precious commodity in the world? Nope. Not gold. Not platinum.
Not uranium. Not diamonds. The most precious commodity in the world is not
something you can mine, or harvest, or hoard in safety deposit boxes.
The most precious commodity is something you have an almost endless supply
of. Major industries go out of their way to get it from you. Entire trades
have sprung up for the sole purpose of enticing you to part with yours.
What is this precious thing?
Why, it's your attention. I'm hoping by this point that I have yours. Capturing
the attention of today's mass-media savvy consumer is quite a trick. Consider
the competition: streaming video on the desktop computer, television shows
on your cell phone, video game consoles that allow you to play with competitors
halfway around the world. How in the world are you going to get a consumer
who has all of these entertaining options available to pay attention to your
products and services?
Enter the podcast. Podcasts are audio or video files distributed over the
internet. Listeners download the files, and either play them on the computer
or a listening device, such as an I-Pod. Podcasts can be on any topic --
there are regular podcasts devoted to life in Iceland!-- and any length.
Some are a few minutes, others go for over an hour.
Podcasts have two distinct traits that will appeal to exhibitors:
1. They allow the listener to multi-task: Many of our clients are busy, busy
people. They may not have the time to sit down and read a magazine article,
much less the new book you've just authored. Yet they can listen to your
podcast while driving to work, going for the morning jog, even while working
on some less-vital aspects of the day's paperwork.
2. They feed the societal need for self improvement: Podcasting offers listeners
the experience of attending a one-on-one lecture with some of today's most
foremost experts. Listeners who want to advance their careers, improve their
health, or do a better job raising their kids are natural audiences for
podcasting.
Podcasting can play an integral role in your development as an Expert. Regular
podcasts that share industry information, insights, advice, and guidance
will create the impression that you're someone the public can turn to. This
is an ideal time to display your expertise and speak directly to the topics
that are relevant to your market and target audience. Considering the low
cost of podcasting -- you can get up and running for a few hundred dollars
-- can you afford to forgo this opportunity?
Sponsor Message
To be an effective podcaster, remember the
four C's. Your broadcasts must be Concise, Chatty, Clear and Consistent.
Concise: Each podcast should have a clear focus. Pick one point you
want to concentrate on and select your material to support and illustrate
that point. It is better to offer several short, clearly focused podcasts
than one, long, rambling, self-indulgent diatribe.
Chatty: Make your material engaging. That might be difficult, especially
if you're talking about estate planning or tax avoidance strategies, but
it's necessary. Use real life examples and simple language to communicate
your points. Listeners will tune out jargon, dry statistics, and
'academic-speak.'
Clear: Once upon a time, politicians and thespians used to train by
speaking with a mouth full of pebbles. The thought was that if one could
make oneself understood even under those circumstances, clear speech would
present no problem if one were unimpeded. I'm not recommending you start
putting rocks in your mouth. However, make an effort to speak clearly. Listeners
won't value what they can't understand.
Consistent: You can podcast monthly. You can podcast weekly. You can
even -- if you're brave and have the time -- podcast daily. It doesn't really
matter, as long as you pick a schedule and stick to it. Blow off your listeners
at your peril. If there's no material when they expect it, they won't come
looking twice.
Once you have your podcast up and running, remember that you have to promote
it. Link to it from your website, add info about your podcast to your signature
files, and include a mention in your print advertising. People won't listen
if they don't know the podcast exists!
-------
Editor note: For further information on Podcasting, see
issue
#171 of eTips.
-------
About the Author:
| Susan A. Friedmann,CSP,
The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning
for Dummies,” working with companies to improve their meeting and event
success through coaching, consulting and training. For a free copy of “10
Common Mistakes Exhibitors Make,” e-mail: article4@thetradeshowcoach.com;
website:
http://www.thetradeshowcoach.com |
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