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In this week's edition of eTips, Catherine Franz, of AbundanceCenter.com,
will tell you about, what she feels is, the number one way to market on the
Internet.
I hope you'll enjoy the publication.
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The Number One Way To Market On The Internet
By Catherine
Franz © 2006
There are only seven reasons why you want to write f-r-e-e Internet articles.
If any of these are not your objectives, then there is no reason to begin.
If any one of these does not continue to fit into your objectives, then it
is time to stop and move on to another sales process.
Writing Internet articles needs to be part of your sales process, not your
only element but one of many. When it is a part of your marketing strategy,
it works. If you are already writing these types of articles and the sales
are not occurring, then there can only be a problem in one of the
following:
* Your distribution method
* Your conversion process
* In the quality or quantity of the article
If your objectives include:
1. Obtaining back links* (links from other people's sites to yours) in order
to increase search engine visibility.
2. To increase traffic to your web site.
3. Increase on-line sales of your product.
4. Generate new or continuing brand awareness.
5. Set yourself up as an expert in a particular, the best is specific, subject
area. Or to expand your expertise visibility.
6. Move your business from ?¡ãlocal?¡À area to
International.
7. Increase awareness or visibility in any other way.
Article marketing works well because it provides back links (from your resource
box) back to your web site. This marketing process also works well because
it hits on all seven of the objectives listed above.
The win for article readers, that is if you write your article correctly,
is that they receive another tidbit of information that raises their set
point in their goal to obtain additional knowledge.
* Reciprocal linking is not the same as back linking. Reciprocal linking
is when you place a link on your site if someone else places it on their
site. Due to changes in the programming of the search engines, especially
the two top ones - Google and Yahoo, these can actually take away your brownie
points in your search engine status.
About the Author:
| Catherine Franz has a unique set of training and
experience. It combines formal training in marketing, accounting, psychology
and computer information systems. For additional articles and information,
visit:
www.AbundanceCenter.com |
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| Tip of the Week |
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When placing INPUT fields within your forms, you can change the input text
color by using the STYLE tag. Simply place STYLE="color: #FFFFFF;" within
your INPUT tag for a specific font color. When your visitor fills out the
form, their text will be displayed in the color you specify.
Today's tip is an excerpt from the acclaimed
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