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In this week's edition of eTips, Michael Rock, of TheInternetPresence.com,
will tell you about a new search engine algorithm Google purchased and how
you can design your web pages to rank well.
I hope you'll enjoy the publication.
To Your Success!
Visit the Web Design
Mastery site to
download your free chapters (77 pages)!
Sponsor Message
 Google
Buys Rights to Algorithm Orion© and How to Design For It
By Michael
Rock © 2006
A 26 year old student of the University of New South Wales located in Australia
was working on developing a more accurate search engine algorithm for his
PhD that caught the attention of the major players of the search engine
realm.
Wisely he put his new algorithm up for patent before the larger search engines
started their bidding war. According to The Sydney Morning Herald the new
algorithm nicknamed, Orion©, is going to help searches by applying
additional searches according to the basic theme of the original search.
For example, if you did a search on the ‘American Revolution’
Orion© will do additional searches on terms that relate to the American
Revolution such as George Washington, Declaration of Independence, Boston
Tea Party, etc. This should dramatically reduce the searches you do when
you are trying to find something specific.
How is this going to change the web search world?
Theoretically, searches done with an algorithm like this would help the war
on filtering spam out of the SERP’s (search engine result pages). With
the return results of your searches with the addition of related searches
should provide a more human touch to finding what you are looking for. This
is done by returning the results of a query (search phrase) displayed immediately
in the form of expanded text extracts to help you decide whether to visit
that web site or not. Bill Gates of MSN was quoted by Forbes magazine to
have said,
“That we need to take the search way beyond how people think of it today.
We believe that Orion will do that.”
What kind of web sites would be beneficial to this new idea?
Since the search engine algorithms have been becoming closer and closer to
human search it is safe to say that designing web sites for the user instead
of the search engines is going to become a big factor in this. It has been
going that way for quite awhile now.
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When we do our keyword research we put into factor the use of ‘keyword
modifiers’ to produce a ‘long tail’ for search. Chris Anderson
of Wired Magazine describes ‘Long Tail Search’ marketing. This
explains that the extra searches that you rank high with that naturally appear
when you have related content. ‘Keyword modifiers’ are search terms
that are related to the original search phrase. That is why we hunt down
the keyword modifiers of a search phrase to produce this long tail effect.
With this new algorithm it looks like it was designed especially for that!
Larger web sites that have separate pages devoted to keyword modifiers should
do well with such a search engine. Take for instance a web design company
called The Internet Presence. Keyword modifiers for this company would be
web design, web hosting, domain name registration, SSL certificates, and
more. If you went to www.theinternetpresence.com you will find that it has
separate pages related to each of these keyword modifiers. With the proper
use of internal linking and great useful content (not copied from somewhere
else) you should be able to do well with this algorithm.
Google has always aspired to bring its search engine to this point. And has
to a certain degree, because The Internet Presence was only optimized for
one phrase but it ranks high in several phrases due to the long tail effect.
Google’s acquisition of this new algorithm will help them go down that
road further.
In short I foresee smaller spammy web sites leaving the searches and
informational, helpful larger sites entering it.
So this means . . .
* Concentrate on keeping your web sites designed for the user in mind
* Keep those keyword modifiers in mind when building your site
* Design your site to be ‘Long Tail’ friendly
* Make sure that sentences surrounding your keyword phrases are descriptive
because they will determine whether someone visits your web site from this
new search idea
* Continue to receive great links from related sources
* And above all make your web site informational and useful
Copyright © Michael Rock
About the Author:
| Michael Rock is a teacher, author, and web designer
of SEO (search engine optimization). He is also the founder of The Internet
Presence which offers web development services and Web Ranking Consultants
which offers SEO consultation and services.
http://www.webrankingconsultants.com |
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