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Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of eTips, Kathleen Gage, of StreetSmartsMarketing.com,
will assist you in learning how to drive traffic to your web site.
I hope you'll enjoy the publication.
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 The
Truth about Driving Qualified Traffic to Your Website
By
Kathleen
Gage © 2006
Companies large and small are constantly seeking creative, high return strategies
to increase visibility on the Internet. The quest for a high ranking position
seems to be a never ending process. With most people there seems to be an
endless search for the one answer on how to drive traffic to their website
and turn those visitors into buyers.
There are countless methods to increase your visibility and revenues. Some
are tremendously effective while others are a complete waste of time and
money. Some require an extremely high financial investment while others require
no money, just an investment of time. The goal of any company is to convert
website visitors into buyers. Before you can do this, you must create a value
for them.
The first method starts with becoming a resource before you are a vendor.
This means creating credibility with your potential buyers before you ever
ask for the sale. Hands down, one of the best ways to accomplish this is
by offering something of high perceived value at no cost to visitors from
your website. This could be a white paper, a content driven report, a how-to
MP3 file, or an invitation to sign up for a seminar or business briefing.
In order to access the information or sign up for the seminar, have your
visitors leave their contact information. It can be simply a name and email
address or full contact information. The visitor will receive your free product
and you will have gained a new contact.
The question then becomes, “How do I drive qualified visitors to my
site?” It’s great to offer something from your site, but as with
anything, you must know how to market your site to potential buyers.
One of the most cost-effective strategies to drive qualified traffic to your
site(s) is through article writing and distribution to forums, discussion
groups and Ezines that are specific to your market.
The articles must be content driven, not a blatant sales piece. With most
online resources you can add what is referred to as a “resource box”
at the end of the article. A resource box contains 2 – 4 sentences about
you with a link back to your site.
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A second effective method to drive
traffic to websites is with solo ads in specific locations. Rather than trying
to sell something in the solo ad, offer your free resources by giving a
description of the item with a link back to where they can download or register.
Solo ads are very cost-effective and work well when placed in the right
publications and sites. Again, it is based on knowing your market rather
than randomly placing an ad and hoping for a result.
A third effective method in generating site traffic is to participate in
Joint Venture (JV) Campaigns. In JV Campaigns, one person sells a product
and dozens of other people offer a valuable bonus product with the purchase.
Basically, a bonus eProduct is offered as an incentive to buy another eProduct,
book, product or service. With this type of campaign each JV Partner agrees
to send a message to their readers about the campaign.
In order to have access to the bonus product, customers visit a landing page
where there is a description of the bonus as well as a place to leave a name
and email address in order to get the bonus.
The cost is minimal and yet the market reach is incredible, often exceeding
millions. Only participate in JV campaigns with people who are reputable
and their product fits with your market or message.
Regardless of which strategy you use to gain opt-in subscribers you must
make sure your backend marketing systems are in place. Many businesses fail
to utilize the power of Internet marketing to the fullest potential because
they have no backend marketing systems. To not do this is a waste of time,
money and energy.
By keeping in touch with current and potential customers you build trust
and name recognition. You will be recognized as a resource before you are
a vendor, putting you miles ahead of the competition.
About the Author:
| Kathleen Gage
is an award winning entrepreneur, keynote speaker and corporate trainer.
Get Gage's F*R*E*E eBook STREET SMARTS EMARKETING Tips Guaranteed to Jump
Start Your Internet Presence to Put You Miles Ahead of the Competition! Click
http://www.streetsmartsmarketing.com/free-ebook.htm |
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| Tip of
the Week |
 |
The IMAGE tag is used to display
images on your web page. You can resize your image within your HTML by changing
the HEIGHT and WIDTH values. To retain your image's original characteristics,
make sure you adjust the height and the width equally. This technique works
best with JPG images, as GIF images are reduced to a maximum of 256 colors.
Today's tip is an excerpt from the acclaimed
Web Design Mastery
series.
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