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Welcome to all of our new subscribers!
In this week's edition of eTips, Kalena Jordan, of SearchEngineCollege.com,
will assist you in boosting your Google Adsense commissions.
If you're not displaying Google Adsense ads on your content site,
you're missing the boat!
I hope you'll enjoy the publication.
To your success!
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10 AdSense Tricks To Boost Your Commission
By
Kalena
Jordan © 2006
Google AdSense -
http://www.google.com/adsense
- is fast becoming the preferred way for people to earn an income online.
Forget eBay and multiple affiliate programs. Whether you are a work-at-home
mom trying to make a little extra cash or an Internet entrepreneur with hundreds
of monetized websites, AdSense is truly the easiest way to earn money.
Simply sign up for a free account, grab your ad code and paste it in your
site. But here's the amazing thing - no matter how much money AdSense is
making for you right now, a few simple tweaks can increase that amount
considerably. And I should know, after learning about these tricks, I more
than doubled my AdSense commissions!
The self-proclaimed AdSense gurus and experts are sharing this insider knowledge,
for a fee.
You can learn all these secrets from them, as long as you buy their e-book,
sign up for their seminar or purchase their newsletter. But I'm going to
share all their AdSense tricks for free. Here they are:
1) Color code your ads to match your web site palette *exactly*. Don't use
frames around your ads. Instead, in the AdSense code generation interface,
make sure you choose the same color as your page background for the ad frame
and the ad background.
When choosing the ad heading colors, match them to the *exact* color of your
page headings. Use the exact same ad background shade as your page background.
Use the exact same ad text font and color as the text on your pages. You
can see an example of this color-matching on my Search Engine Advice Blog
at -
http://www.searchenginecollege.com/blog.htm
- notice the 4 link ad unit at the top and the skyscraper text ad unit on
the left hand side under the heading Ads by Google as you scroll down the
page? The link and text colors are identical to the color palette used throughout
the rest of the page.
Near enough is NOT good enough. If you can't quite get the color matching
right, use Google's built in color palette together with the RGB to HEX or
vice versa color converter on this page -
http://www.w3.org/MarkUp/Guide/Style.
That handy little tool was a life saver for me.
This is probably the one single tweak that made the most difference to my
commission levels.
2) Try not to use the traditional horizontal banner style or leaderboard
image ads because people are blind to them.
3) Use Google's own AdSense optimization tips at
https://www.google.com/support/adsense/bin/static.py?page=tips.html
and visual heat map to assist you in deciding where on your page to place
your AdSense ad code.
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4) Research competitive keywords
using a keyword research tool such as Keyword Discovery at
http://www.keyworddiscovery.com/?id=22487
or grab a list of the most popular keywords from various sources and use
them in your web site pages where relevant. This article -
http://searchenginewatch.com/facts/article.php/2156041
- is a good source of frequently searched keywords. Targeting popular keywords
should trigger AdSense ads on your pages that utilize those keywords. The
more popular the keyword or phrase, the higher AdWords advertisers are generally
willing to pay per click for it so the higher your commission on those
clicks.
5) Incorporate the AdSense code into your page so that the ads look like
a regular part of your site. You can see an example on this Internet Dating
Stories site -
http://www.lovestory.com.au/ -
where link ads are incorporated within the regular left hand navigation of
the site under the heading "Feature Links".
6) Use Google's new 4 and 5 link ad units wherever possible. They seem to
have a much higher Click Through Rate (CTR) than regular ad styles. You can
view all the AdSense ad formats at
https://www.google.com/adsense/adformats.
7) Place images next to your ads to attract the eyes. You can see this in
place on the
search
engine article library page at the bottom where 3 images draw your attention
to the bottom of the page. But be careful here - the use of arrows or symbols
enticing viewers to click are NOT allowed by Google and publishers may NOT
label the Google ads with text other than "sponsored links" or
"advertisements."
8) Use the full allowance of multiple AdSense ads on each of your pages -
3 regular AdSense ads, plus 1 link unit. Use careful placement of these ads
so they blend into your site and don't distract from your content. Clever
use of this allowance can be seen on this page about bad Internet dating
stories -
http://www.lovestory.com.au/bad-stories.htm
- where you see:
- 1 horizontal 4 link ad unit towards the top of the page under the first
paragraph.
- 1 vertical skyscraper text ad unit about halfway down the left hand side
under "Sponsor Links."
- 1 vertical skyscraper image ad unit down the left hand side under "Sponsor
Links." - 1 horizontal text banner unit at the bottom of the page with images
above each ad to draw attention to them.
You can also include 1 AdSense referral button in addition to the 3 other
units.
9) Tailor your page content to a particular niche or focus. Page content
that is tailored towards a specific theme is more likely to trigger AdWords
ads that closely match the content and are therefore more likely to interest
your visitors and inspire them to click.
Don't create pages merely for the sake of placing AdSense ads. Visitors (and
search engines) can see through this ruse in an instant.
10) Use custom Ad Channels for each of your ad placements, for example, "Top
5 Link Unit Blue Palette" or "Left Side Navigation Image Skyscraper" etc.
Tweak, track and measure the success of each of these custom channels so
you know what gives you the highest CTR. Some ad formats and colors will
work better than others, but you won't know which until you test, test and
test some more!
About the Author:
| Article by
Kalena Jordan, one of the first search engine optimization experts in Australia,
who is well known and respected in the industry, particularly in the U.S.
As well as running her own SEO business, Kalena manages Search Engine College
-
http://www.searchenginecollege.com
- an online training institution offering instructor-led short courses and
downloadable self-study courses in Search Engine Optimization and Search
Engine Marketing subjects. |
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| Tip of
the Week |
 |
The HEADING tag is used to
display your heading text with H1 being the largest down to H6 being the
smallest. Some Search Engines place relevance on text displayed within the
HEADING tags. Place some of your most relevant keywords within a HEADING
tag towards the top of your web page for higher Search Engine ranking.
Today's tip is an excerpt from the acclaimed
Web Design Mastery
series.
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