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Hello,
Welcome to all of our new subscribers!
In this week's edition of eTips, Rodney Boettger, of 7StepConsulting.com,
will assist you in profiting from private label content.
I hope you'll enjoy the publication.
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 5 Tips For Profiting
From Private Label Content
By
Rodney
Boettger © 2006
Private Label Content is becoming increasingly popular as people join the
rush to fill their websites with high-quality information. Admittedly, you
can have articles written by freelance writers at sites like Elance or
Rentacoder, but it gets expensive. For those who are not yet generating a
high income through AdSense or affiliate sales, Private Label Content (PLC)
provides a welcome alternative.
What is Private Label Content?
PLC generally refers to articles, e-books and manuals that are free for
subscribers to use as they wish. There are a few restrictions, however: you
cannot claim copyright to PLC, or submit it to article sites, unless you
change the content significantly. (Interpret 'significantly' as 'unrecognizable
as the original article'.) The cost of membership varies, but typically ranges
from around $24 to $67 a month. For this you might receive anywhere from
150 to 300 articles per month. Some sites also offer graphics (e-book covers
and site header graphics) and even ready-made sales letters.
To use PLC to the best advantage, you need to be aware of a few things.
1. How Can You Use PLC Articles?
The most common use for PLC articles is to provide useful, interesting content
for websites. There are other uses, however. Think about your immediate needs.
If you require an incentive for people to sign up for your newsletter, you
can offer an e-book or training manual made up from PLC articles. It's easy
to tweak these to be more relevant to your website and your clients. (As
well as putting yourself in Google's shoes, put yourself in your clients'
shoes. What do they most need to know?)
You could also create an e-course (anything from 6 to 52 articles - a short
e-course, or one that offers an article for each week of the year). This
gives you an excellent reason to stay in touch with your clients.
2. How Can You Alter PLC Articles?
Submitting articles to public article directories along with your resource
box is a great way to generate traffic to your web-sites. However, many
directories don't allow you to submit duplicate content - ie, you have to
submit your own unique article. Therefore, when submitting an article that
you obtained from a private label content resource, it's advisable to first
alter the article before submission. Here are a few tips in that regard...
(a) Change the title of the article. If you are using keyword-optimized articles,
make sure you keep the keyword in the title - but be creative about the words
that surround it. So if your article is based on the keyword "Mongolian Guinea
Pig", your title might be "Where to Find the Mongolian Guinea Pig" or "Taking
Care of Your Mongolian Guinea Pig" and so on.
(b) Change the opening paragraph. All you need to do (usually) is make sure
that your keyword appears once. Take a look at the rest of the paragraph.
How can you say the same thing in a different way? Look for synonyms - using
your thesaurus - or alter the tone. Perhaps you can adopt a more casual approach
(this might work better for your readership anyway). You might prefer write
a different introduction altogether.
(c) Work through the article. Add a sentence here; subtract one there. Present
the facts in a different order. Expand by adding some new points. Break a
long article into two shorter articles. (If you do this, make sure each article
seems complete in itself.)
(d) Rewrite the ending. When you do this, think about what you want the reader
to do. Is this a good place to put your own affiliate link, or write a lead-in
to your own product or services?
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3. Blend Several Articles Into One
You can get a whole new look if you take two or more PLC articles on the
same theme and blend them into one longer, fact-packed article. Sometimes
you might find you HAVE to do this, if an article seems a bit 'lightweight'.
Not all PLC articles are created equal! Sometimes it's obvious that the writer
was low on inspiration.
4. Think Outside the Square
Most PLC articles are presented in batches relevant to one niche. For example,
you might find that over the course of a month you get 20 articles on golf,
20 on cell phones, 20 on credit cards and 20 on travel. Let's say that you
are busy building a golf site. It might seem at first glance that only 20
of the 80 articles are relevant to your needs.
Not so! Golf vacations, for example, are very popular. Could any of your
travel articles be massaged to fit the theme of golf vacations? It's very
likely that they could. And what about communication while you travel - or
while you play golf? Does the golfer need a new cell phone that will easily
adapt to overseas communications? How will the golfer pay for a new set of
clubs or a golf vacation? Might he need to explore credit card options?
You see how it's done. Be creative in your use of Private Label Content,
and you will definitely get your money's worth.
5. One Final Tip - Hold Out For Quality!
Now that Private Label Content is becoming popular, more and more PLC sites
are opening up. You can afford to be choosy. Check out the quality of the
articles on offer, and especially the niches being targeted. Niche areas
like golf and credit are popular, and that's exactly what you want. You want
to go where there is an *existing* demand. You do NOT want obscure niches
where there is little activity. You WANT to go where there is competition.
Naturally, the profitable niches will always have competition. Where there
is competition, there are buyers! So you want to look for demand, look for
competition, and carve your niche!
Although each PLC site offers articles you need to research and see what
unique benefits they offer and what best suits you.
For example if you enjoy writing articles you can use a site like
http://www.info-goround.com since they will credit you a full month's membership
for each article you write and is approved.
On the other hand if you just want to be building niche sites mainly for
adsense type income a site such as Joel Osbournes'
http://www.Ready-Made-Content.com maybe a better fit.
Finally, consider being a member of more than one PLC site. Is it worth it
to you to spend $150 a month on quality, no-strings-attached content? That
would get you membership of 3-4 sites and upwards of 400 articles each month.
Even if you can use only 50 of those articles, you're getting them for $3
each - a bargain!
About the Author:
| Mr.
Boettger’s consulting firm helps business market effectively without
spending more money on advertising through a growth performance guaranteed
system. An extensive DIY small business action plan is available free on
their website at
http://www.7StepConsulting.com |
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| Tip of
the Week |
 |
The FORM tag is used to set
up input forms on your web site. To properly align your forms, instead of
using a table, use the PRE tag for the same results. Your form will be displayed
exactly as you format it within your HTML. By preformatting your forms, you
can cut down on your HTML coding and speed up your web page's load time.
Today's tip is an excerpt from the acclaimed
Web Design Mastery
series.
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