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Hello,
Welcome to all of our new subscribers!
In this week's edition of eTips, Merle, of MCPromotionsPress.com, will tell
you about the new MSN AdCenter.
If you've been looking for new advertising opportunities, make sure you don't
miss this informative article.
I hope you'll enjoy the publication.
To your success!
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 The New Kid in Town:
MSN AdCenter
By
Merle © 2006
If you use Google Adwords or Yahoo Search Marketing (formerly known as Overture)
for your pay per click advertising, you'll want to "listen up." There's a
new competitor on the scene "MSN Ad Center." Microsoft's pay per click program
is called "MSN Keywords," which is the first of several advertising options
they have planned.
At the time of this writing, the only way to participate in this "pilot program"
is by invitation only. Rumor has it they should be going public with the
launch toward the middle of this year. If you'd like to be considered for
participation, you can sign up at ...
http://advertising.msn.com/searchadv/PilotForm.asp
If you're already a client, you can log into your account at
http://adcenter.msn.com
The program, which is very similar to Google Adwords, allows you to bid on
keywords associated with your online business and your ads will be displayed
on MSN's search results pages - reaching a potential audience of 49 million
people every month.
Once approved for the program, you'll need to create your own "ad center"
account. A sign up fee of $5.00 will be charged to your credit card at that
time.
The next step is to select the keywords you want your ads to appear for and
how much you want to bid for each. The minimum bid is five cents. You're
only charged for actual clicks on your ads, not for their display. There
is no minimum monthly budget. You'll also find a keyword research tool under
the research tab to brainstorm new keywords or check on keyword
performance.
If you already use "Google Adwords" or "Yahoo Search Marketing," you can
easily import your existing ads and keyword lists. If you need assistance,
you can use what's called "Quick Launch," where a marketing analyst will
assist you with your account setup. During beta there is no charge for this
assistance.
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One of the nicest features of MSN's
pay per click program is the "advanced targeting." You can select the target
markets you want to reach (male, female, by age). You can also select locations,
specific countries/ regions, even select cities where you want your ads to
appear. How about choosing the days of the week you want your ads to run,
right down to the time? Yes, you can do it all right here. This is possible
due to MSN's use of "audience data" to better target your ads to the audience
who would be most interested in your offer. They call this "Audience
Intelligence," which allows you to make smarter decisions when it comes to
your online marketing campaigns.
You can also track conversions with their free conversion tracking.
Setting up your text ads is simple following their guidelines. You have four
lines to work with:
Title Line (25 characters max, incl. spaces)
2nd & 3rd Line (70 characters max, incl. spaces)
4th Line (this is for your url, 35 characters)
For more specific style guidelines see
http://tinyurl.com/cevu4.
For content guidelines see
http://tinyurl.com/7ue53
You'll find a "reports tab" in the ad center so you can keep an eye on how
well your campaigns are doing. You can track click through rates, impressions,
and more.
If you're already using pay per click marketing in your online marketing
efforts, you might want to take MSN for a spin. With their advanced targeting,
you'll be given the ability to hit your target market with more precision,
and expand your reach and online exposure.
For more information, visit the learning center
http://tinyurl.com/b786r
or see the AdCenter Blog for members at
http://blogs.msdn.com/adcenter/
About the Author:
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| Tip of
the Week |
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When using font tags within
your HTML, instead of using separate tags to specify the font style, color
and size, simply add attributes within the same font tag. There's no need
to use separate tags.
Today's tip is an excerpt from the acclaimed
Web Design Mastery
series.
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