Etips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello,
Welcome to all of our new subscribers!
In this week's edition of eTips, I will be featuring my latest article titled,
Cashing in on the Latest Technology Trends, which will assist you
in using this technology to reach your potential customers and make more
sales.
I hope you'll enjoy the publication.
To your success!
Visit the Web Design Mastery site to
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 Cashing
in on the Latest Technology Trends
By
Shelley Lowery ©
2006
If you're marketing your products or services on the Internet, keeping up
with the latest Internet technology is an important part of developing a
successful Internet business. For this reason, this article will focus on
some of the latest technology trends and how you can use them to market your
products or services.
Blogs
If you've been on the Internet for any time at all, you have most-likely
heard about blogs. A blog, which is short for web log, is a personal online
journal that is open for public viewing.
The author of a blog, referred to as a blogger (web logger), usually makes
entries to the blog on a very frequent basis. These entries usually contain
commentary on specific issues, helpful tips and/or instructions with regard
to the subject matter and recommended links to appropriate resources.
Blogs have the potential to create a wealth of repeat traffic to your web
site, as if the subject is of interest to your target market, your readers
will return each day to read your latest post. What's more, Search Engines
love blogs, as they are loaded with content and updated frequently.
Visit Blogger to learn more and set up a free blog:
http://www.blogger.com
Vlog
A vlog, which is short for video blog, is a personal online video journal
that is open for public viewing and/or downloading. Vlogging can refer to
either streaming video or downloadable videos within a web log.
To create a vlog, your first step will be to record a video and save the
file on your computer. The following software programs will assist you in
creating your video:
As there are many in-depth steps
to creating a vlog, you may want visit a site, such as
www.freevlog.org for
a complete step by step tutorial.
Vlogs combine the power of text blogs with video and can be a very effective
sales tool.
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Podcasting
Podcasting is the distribution of audio files over the Internet, such as
a radio broadcast. It is one of the hottest ideas to hit the Internet, as
users can download the broadcast to their media player, such as an iPod or
MP3 player, and listen at their leisure.
To create a Podcast, you will need to create an audio file and save it in
MP3 format. You can then upload the file to your server, along with an RSS
(Really Simple Syndication) file. Your listeners can then download your program
using a special program that will enable them to retrieve your file
automatically.
Once you have created your podcast, you can then register it at a podcast
directory, such as
www.podcast.net so that
people can subscribe.
Although the most popular form of podcasts are audio files, you can also
create a podcast that will transmit video, text, and image files to any capable
media player.
Distributing your own podcast is a great way to market your products and/or
services.
You can find a step by step guide to creating your own podcast here:
http://radio.about.com/od/podcastin1/a/aa030805a.htm
If you need assistance creating your podcast, Rick Beneteau, of Mentor Audio,
will be happy to assist you:
http://www.mentoraudio.com/podcast/
All of the above technology utilizes RSS, which stands for Really Simple
Syndication. It is an XML format specifically designed to share content.
You can learn more about this powerful technology here:
http://www.web-source.net/syndicate.htm
All of the above marketing tools provide a great way for you to reach your
protential customers. As with most marketing techniques, it is best to provide
your readers with quality information that teaches or informs with regard
to the subject and simply recommend products or services to assist them.
These recommendations may be your own products or services or those of an
affiliate program you are promoting. It's a win - win proposition no matter
how you look at it. Your reader is provided with the information they desire,
and you make a sale.
With all of the latest technology, it has never been any easier to reach
your potential customers. Use this technology to your fullest advantage.
Copyright © Shelley Lowery 2006
About the Author:
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| Tip of
the Week |
 |
The FONT tag is used to display
your text in a specific style. If your visitor's computer doesn't have the
font you specify, the font will be displayed in their default font setting.
To ensure your pages are being viewed as you had intended, set up alternative
fonts. Place a comma after your first font within your tag and add an additional
font name.
Today's tip is an excerpt from the acclaimed
Web Design Mastery
series.
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