Etips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of eTips, Mike Banks Valentine, of RealitySEO.com,
will provide you with some important information in regard to article
marketing and duplicate content.
I hope you'll enjoy the publication.
To your success!
 Are you
ready to cash in on the multi-billion dollar Health and Wellness industry?
Let us handle the research and hard work for you...
"How to Start Your Own Home-Based Business, Or Boost Your Existing Business,
with Private Label Resale Rights to Over $1,000 Worth of Freshly Written
Health and Fitness Products and Content Each and Every Month"
Low Carb Dieting, Hair Loss Prevention, Arthritis Relief, Muscle Building
Secrets, Sunless Tanning Guide, Healthy Dating Tips, How to 'Spot Tone' Your
Way to A Beautiful Body...
.
And more of the hottest Health and Fitness topics for selling and distributing
both online and off!
Visit
PushButtonHealth
to get started today.
Sponsor Message
 Duplicate Content
Filters to Destroy Article Marketing? In a Word, No
By
Mike Banks Valentine
© 2006
Rumors are circulating that recent search engine updates are threatening
to penalize web sites carrying articles by niche industry experts due to
wide distribution and use of those articles on multiple sites. Not so.
Duplicate content filtering confuses everyone. It is absolutely not new and
has been in effect for years, but is constantly refined in search engine
algorithms to filter out abuses. Any suggestion that article marketing is
targeted by the search engines as duplicate content is an understandable
misunderstanding. Duplicate content filters look for abuses, not legitimate
multiple uses in appropriate forums.
Duplicate content filters were first employed when people began setting up
precisely mirrored domains without variation on multiple domain names to
increase visibility. That ridiculous method worked to increase ranking until
the search engines began de-listing one of the duplicate sites of those employing
this technique. Usually it was the older domain that stayed in the index
and the newer mirrored site was de-listed.
About the same time, unethical thieves began outright stealing entire sites
and placing them on new domains to rank equally as well as the original owner
for competitive phrases. Once the traffic was there, they sent them to their
own product or affiliate pages. That worked for awhile, but the duplicate
content filters nixed that as well and protected the orginal site in
rankings.
Then sites began putting up "landing pages" and "doorway pages" for SEO purposes
with minor keyword variations in headlines and body text on multiple pages
on one site with very closely related text with minor keyword swaps to rank
well for blue widgets, red widgets, purple widgets. No text varied but the
color or brand or, in the case of travel sites, city and resort names. So
search engines extended the duplicate content filter to include that ruse
and filter it out.
Continually refining these duplicate content filters is an ongoing effort
meant only to beat search engine sp*mmers. Search engines don't set about
penalizing legitimate uses of duplicate content - such as press releases
distribution and reproduced articles by experts on specialized topics used
widely on niche sites and blogs.
There are dozens of legitimate reasons to have the same article on multiple
specialty sites and even some good reasons within a single domain. Blogging
software actually creates a duplicate page for every post which is deposited
in an archive. That blog contains duplicate content until each post rolls
off the bottom of the main page. AP and Reuters news stories run on hundreds
of news sites. Experts, pundits and commentators within niche industries
legitimately syndicate their content to appear widely across dozens of niche
sites within their industry.
Sponsor Message
Many sites now put up duplicate "printer
friendly" versions of pages without penalty, but it's always a good idea
on the same domain name to post robots metatags telling them not to index
duplicate pages. Printing pages or variations on landing pages used for
pay-per-click (PPC) advertising should each be tagged by < meta name="robots"
content="noindex,nofollow"> so you needn't worry about being penalized.
Articles distributed for use by other sites appear on many sites with surrounding
themed content, varied site navigation and differing internal links. Articles
rank well if they match the theme of the site they are used on. The best
ranked sites usually rank better for that article. There is currently no
penalty for using articles which appear on several sites. If this were the
case, hundreds of major industry portals would be severely penalized.
If you search for article titles in quotes, you'll see them repeated everywhere
across the web. Try a search for "Blogging Chocolate Purses" and see the
extensive use of that article. I first posted it on my blog and my blog post
ranks just below a major search engine portal for that article title. No
penalty there, Pandia.com is just better ranked overall than my blog and
they are legitimately using that article with my permission.
Article marketing is something I recommend to ALL SEO clients to gain valuable
one-way inbound links. How much better is an article - with 700 to 1200 words
displaying your expertise than a so-called "reciprocal link" gained by begging
for it by sp*mming, er I mean, sending mass unsolicited emails to unrelated
sites? (I'm stunned that anyone still uses that technique as it seems to
me to be the equivalent of begging for links on street corners.)
It is inconceivable that experts writing on specialized topics will ever
be penalized by search engines because many niche sites reproduce their expert
advice & commentary in newsletters, web sites and blogs. Search engines
would face an insurmountable problem in flitering legitimate expertise and
commentary simply because it is popular and made available for use on multiple
industry blogs and niche sites.
Your articles are no less valuable to the web community because they are
syndicated and that appreciation is displayed clearly when they are used
extensively across multiple web sites. Write on article marketers.
About the Author:
Web Development
Resources |
Get any of the following software,
reports, eBooks and courses completely f-r-e-e...
Dotcomology:
The Science of M@king M-o-n-e-y
Online
This ebook contains over 300 pages of solid information that others are charging
big bucks for. But, the good news is, it won't cost you a dime! Pick it up
f-r-e-e right now.
Work from Home: A Complete Guide to Developing a Successful
Internet Business from Home
A step by step guide to developing your own Internet business -- from getting
your office set up to deciding on what products you should sell, to marketing
and promoting. Nearly 100 pages - yours f-r-e-e. You may brand this ebook
with your affiliate IDs and make m-o-n-e-y by f-r-e-e-l-y distributing
it.
10 Basics for Starting Your Online Business - There are
ten basic steps to initiating and cultivating your dream of starting of your
very own Internet-based business. The steps begin the moment you first
conceptualize your dream and they culminate with continued revenue from your
customers.
F-r-e-e Software - Build Your Own M-o-n-e-y Making Site
in 15 Minutes or Less ... Launch Your Own 75+ Page MEGA Site Today using
a revolutionary new software program that generates profit pulling websites
at the push of a button.
30 Days to Success - A complete step by step guide to
making m-o-n-e-y online. This eBook is a MUST read if you'd like to make
some serious m-o-n-e-y online and jump start your Internet
business.
Home Business Tips - Ordinary people are making EXTRAORDINARY
m-o-n-e-y WORKING FROM HOME on the Internet! Get f-r-e-e info by email.
Professional Web Site Design Course - F-r-e-e Intensive
10-Day Web Site Design Email Course. Learn how to design a professional web
site.
How To Create Multiple Streams of Niche Profitability
- If you're looking for a great way to significantly increase your profits,
this report is for you -- quick tips for maximizing your niche product's
profitability.
Blogging Secrets - Turn your personal opinions, rants
and raves, into new subscribers, loyal targeted traffic and a flood of new
customers and
income.
Netwriting Masters Course - Want to sell more? Write better.
Write smarter. First, write to PREsell. Then write to SELL. The *ONLY* course
on the Net that shows you how to do BOTH. And it's f-r-e-e.
Affiliate Masters Course - Become a high-earning affiliate
champion. Learn the secrets of the super affiliates and substantially increase
your income.
Service Sellers Masters Course - Attract new clients from
around the world... Or from around the block.
Make Your Net Auction Sell! - The Masters Course Start
and grow a profitable Net auction business. MYNAS! --> Now f-r-e-e.
Webmaster BUSINESS Masters Course - Show Webmasters how
to run the BUSINESS of WebMastering... Super-assisted, of course, by the
ultimate PRODUCTIVITY tool.
Make Your Price Sell! - The Masters Course "How much m-o-n-e-y
are YOU leaving on the table?" Price with complete confidence & double
your Net profits. |
Visit this link to find
out how you can get these
videos at no cost
Sponsor Message
| Tip of
the Week |
 |
The ANCHOR tag is used to create
a hyperlink. To link to a page within the same directory of your web site,
you only need to include the page name within your HTML code. When linking
to another web site, you must include the full URL beginning with
http://www.
Today's tip is an excerpt from the acclaimed
Web Design Mastery
series.
|
| Syndication
Feeds |
|
| Internet
Marketing and Promotion |
|
| Business
/ Sales |
|
| Web
Design |
|
| Dr. Kevin
Nunley's Biz Tips |
|
| Web Site
Design Tips |
|
|
 |
Web-Source.net
Products: