Etips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of eTips, Kathleen Gage, of StreetSmartsMarketing.com,
will assist you in building a profitable subscriber list.
I hope you'll enjoy the publication.
To your success!
Sponsor Message
 Build
a Profitable Subscriber List
By
Kathleen
Gage © 2006
Why is it some people are incredibly successful at utilizing the power of
the Internet in their marketing while others can't seem to figure out the
winning formula?
How often do entrepreneurs and salespeople look for that next magic formula
to build their business and increasing revenues, never quite making any of
it work? Many people make it much more difficult to succeed than it need
be while others know exactly what to do … and they do it.
Ask anyone who has effectively integrated the use of the Internet into their
overall marketing strategy and they will tell you success in building your
business, both online and off, is about systems. Simple as that.
Developing and utilizing systems is nothing new. Yet, the great search for
the pot-of-gold at the end of the rainbow and getting-rich- quick continues.
The place you'll find more gold than virtually anywhere else is in doing
something many people just don't find appealing. It is in developing and
maintaining a solid database. Unfortunately, many people don't find database
management "sexy" enough. So they continually buy into that next "secret
formula."
Fact is, with a well-groomed database you can increase your revenues and
decrease your marketing costs. You can build customer relations and keep
your name fresh in the minds of your market by keeping in touch. This establishes
excellent position within your market.
Most people would be amazed at how simple it is to build an incredibly profitable
database by applying a few simple strategies. Remember, simple is not always
easy. It will take time, commitment and focus.
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Bigger is not necessarily better when it comes to your database. Depending
on your industry and what you sell you may be well served to focus on the
few dozen or few hundred who want to buy from you rather than thousands who
couldn't care less about what you offer.
On the other hand, there will be situations where building a massive list
is exactly what you need to do. Especially if you have mass quantity products
you are selling at a very low price. Then you may want to go for the numbers.
Driving traffic to your site is an ongoing process as is building and maintaining
your database. If you are serious about using the Internet in your marketing
you need to lay the groundwork to optimize your opportunities.
-
Develop a fully operational web
site
-
Have a way to capture contact information
such as a sign up form
-
Give people a reason for leaving
their contact information such as an Ezine, free report or ebook, an article
of interest to your target market or anything that is of benefit to the
reader
-
Develop a series of content driven
messages that address your customers' needs
-
Keep your name in front of your market
consistently without being annoying
-
Write and distribute articles to
various online resources pertinent to your market
-
Create a resource box containing
your web address
-
Do not make the articles a hard sell.
Rather, provide information that positions you as a resource before you are
a vendor
-
Develop a list of forums and discussion
groups you can participate in
-
Commit to the long-term
By focusing on developing a solid
database and providing incredible value to your market you can and will achieve
success in your business. Guaranteed!
About the Author:
| Kathleen Gage
is one of the top rated business owners for 2004 in Utah. Gage is an award
winning keynote speaker and author. Access her FREE eBook Street Smarts
eMarketing Tips Guaranteed to Jump Start Your Internet Presence to Put You
Miles Ahead of the Competition at
http://www.streetsmartsmarketing.com/free-ebook.htm
|
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| Tip of
the Week |
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Would you like to display the
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Today's tip is an excerpt from the acclaimed
Web Design Mastery
series.
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