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Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of eTips, David Wells, of 3pagesite.com, will assist
you in picking a winning product topic.
I hope you'll enjoy the publication.
To your success!
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 How
to Pick a Winning Product Topic
By
David Wells
© 2006
Your best topic is always a subject you have passion for, knowledge about
and experience with. Your personal life experiences have taught you a unique
set of lessons. Determine what you know that others might find valuable.
Of course, you can make a sales web Site that focuses on almost any subject
you want but you will have a better chance of success, especially if this
is your first site, if you choose a subject you have some experience with.
Your product is the information you have that other people will find valuable.
Personal experience is the best source of real knowledge. If you consistently
draw on your experiences to produce your content you will create information
that other people will find useful and will be willing to pay for.
Plus it makes the process much more fun to write about things you understand
and love.
The best place to start is by brainstorming a list of topics. Get a pad and
pen.
What are you passionate about? Write it down. What do you love to talk about?
What do you read about? What specialized knowledge do you have from your
job? Any hobbies? Start writing. Get everything down. Don’t censure
anything, just write it down.
List the 10 biggest problems you can think of in your home, workplace or
community. What do you enjoy doing with your spare time?
Ask your friends and family what they think you’re good at and knowledgeable
about. You might be surprised at the things they see that you’ve
missed.
Spend a solid thirty minutes on this brainstorming session. At first the
ideas will come quickly. But then, after you’ve already written down
the obvious ones, you’ll start to have to really think about it. This
is when the real power of this exercise happens.
You see, the subconscious mind is a powerful thing. The trick is it takes
a constant and persistent demand from your conscious mind to get its attention.
But once you do, your subconscious will take up the effort for you and begin
to supply answers to your question as it comes up with them.
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By spending a full thirty minutes intensely focused on brainstorming topics
for your sales web Site topic you communicate this demand to your subconscious
mind. For the next week your subconscious mind will provide very creative
topics for you in a sporadic and seemingly random way. You’ll be driving
to work, taking a shower or eating dinner and suddenly you’ll get a
great idea for a sales web site topic.
This technique can be used for almost any question or dilemma. Just remember
the power is in the results your subconscious mind produces in the days after
doing the exercise. And that won’t happen if you don’t focus intensely
on brainstorming topics for a full 30 minutes. It takes this long to be sure
your subconscious mind gets your message.
If you want to supercharge this process do it several times in a row. Your
subconscious mind also responds to repetitive messages. Do the exercise three
times in one day. Space out your sessions by a few hours each. Starting with
your first session carry a pad and pen or a micro recorder with you for the
next week to be sure that you capture every single idea that comes to you.
This whole thing has more power if you commit to yourself that you won't
make ANY judgment of topic ideas for the first week. Just collect the ideas
as they come to you. Make as big a list as you can. The more choices you
have the better your odds of finding one that will be both profitable and
enjoyable.
Once you have your list you have the basis for your business. You should
select the 10 topics that you are most excited about. Think long term. Will
you be excited about writing about your topic next year?
With your list of ten topics in hand you're ready to start testing keywords
and markets. Eliminate those topics that do not have enough demand then rank
those that remain. Pick your favorite and start with that topic for your
first site. Keep the others for later web site topics.
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| Tip of
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Today's tip is an excerpt from the acclaimed
Web Design Mastery
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