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Your Guide to Professional Web
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Hello {FIRSTNAME},
Welcome to all of our new subscribers!
You may have heard the rumor that Mike Filsaime's ButterflyMarketing Manuscript
has been leaked out in a marketing forum.
The rumor is true...
Mike was not happy about this and he had the document removed from the forum
by the forum admin.
However, the unfinished copies posted did not accurately reflect the "true"
secrets and strategies of Butterfly Marketing.
To counter this fiasco, Mike has released a limit run version of this document
(with corrected and updated information), but only for a few days.
So if you ever want to read this top secret information, you'll need to rush
here, as it will only be available for the next few days >>>
http://www.web-source.net/cgi-bin/t.cgi?l=butterfly
I apologize if the report is gone by the time you read this email.
-------
In this week's edition of eTips, Michael Murray, of MarketLikeAPro.com, will
explain how you can use 'PodCasting' for your Internet marketing endeavors.
I hope you'll enjoy the publication.
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 Podcasting: DJ your
way to Internet marketing success
By
Michael
Murray © 2005
If you like to talk, you can talk your way to Internet marketing success
with your own downloadable Internet MP3 radio show. When Apple added a podcasting
option to their iTunes music jukebox in June 2005, iTunes users subscribed
to one million podcasts in two days. So podcasting is hitting the mainstream
in a big way.
A podcast is a combination of two words: iPod, and broadcast. In a sense,
a podcast is Internet radio, but it's Internet radio that's meant to be
downloaded and listened to on an MP3 player. You can of course listen to
podcasts on your computer, or burn them onto a CD.
Find out more about podcasts here --
Wikipedia:
http://en.wikipedia.org/wiki/Podcasting
Podcast directory:
http://www.ipodder.org/
How To Use a Podcast For Internet Marketing
Although podcasting is trendy, it's vital to remember that when you use a
podcast for Internet marketing, your podcast is really just another delivery
mechanism a way to get your marketing message across.
Because it is a new delivery mechanism, there's a chance you'll get so wrapped
in the technology that you'll forget the basics, the AIDA formula. You need
to give people something that they want to listen to, and you can’t
go wrong with the AIDA formula. AIDA is used in copywriting, and is an acronym:
AIDA means Attract/ Attention, Interest, Desire, Action.
You need to get people's attention, arouse their interest in your product,
get them to want it, and finally take action to buy it.
Using AIDA In Your Podcasts
You can use the AIDA formula to market your products via podcasts in several
ways.
Firstly, you can use the podcast to attract people to a Web site where you're
selling products related to the podcast theme. The podcast is the
attention-getter. You can have ads on your site selling your products, and
include mention of them in the podcast too.
Next, include valuable information or entertainment in your podcasts to make
sure that people subscribe. When they subscribe, you can market to them over
and over again. This is the Interest factor.
You arouse Desire by mentioning your products and their benefits in your
podcasts.
Finally, you need a call to Action to ensure that people take action. "Buy
before midnight on Thursday, and receive _________"
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Making Your First Podcast
Making a podcast (it's really just making an MP3 file) couldn’t be simpler.
Here are the steps:
1. Plug a microphone into your computer;
2. Record your podcast using a program like Audacity at
http://audacity.sourceforge.net/
(it's free);
3. Create an RSS feed more information on that here
http://www.ipodder.org/whatIsPodcasting
(don't let the technical jargon make you nervous, the RSS Feed is just a
reference enclosure that lets listeners know when you've put a new podcast
online);
4. Upload the podcast to your Web site, and then upload the podcast's RSS
Feed to a destination like Podcast Alley at
http://www.podcastalley.com/
so that you can start getting a mass of happy subscribers.
Get Interviewed On a Podcast
If you don’t want to make your own podcasts, offer yourself as an
interviewee on other people's podcasts. This saves you the trouble of recording
your own material and putting it online, and you can promote your products
on someone else's show as easily as you can on your own.
When you create your own podcasts, you'll want to ask people to join you
for an interview too. You can even ask people to send you MP3 files of questions
or tips, that you can include in your podcast.
So there you have it: podcasting, another tool to add to your Internet marketing
toolbox. If the idea appeals, give podcasting a try.
About the Author:
| Michael Murray
is a 22-year old full-time Internet marketer with Cerebral Palsy who lives
in sunny Orlando Florida. Need MORE TRAFFIC to your website or affiliate
links? "Turn Words Into Traffic" reveals the secrets for driving thousands
of NEW visitors to your website or affiliate links... without spending a
dime on advertising!:
http://www.marketlikeapro.com/words.html |
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