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Your Guide to Professional Web
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In this week's edition of eTips, Sandra Waggett, of MSWInteractiveDesigns.com,
will assist you in optimizing your site for the Search Engines.
I hope you'll enjoy the publication.
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 Search
Engine Optimization—Three Actions that May Improve Rankings
By
Sandra
Waggett © 2005
Want to market your business more effectively online? Consider these three
website design changes that may immediately improve your search engine
rankings:
Flash
1. If you have a 100% Flash website, consider changing it. While some find
flash more visually interesting, the problem is that search engines don’t
like Flash … at least not sites that are 100% Flash. Flash handles text
differently than a standard HTML page, so most search engines have a hard
time properly indexing 100% Flash. Think about it … when was the last
time you did a Google search and the #1 ranked site you found was a Flash
site?
If search engine rankings are a goal, reconsider your 100% Flash site. Try
a hybrid site instead. Make your pages HTML, or ASP based. Include great
content, appropriate meta tags, anchor text, structured headings, and then
embed your cool Flash elements into the page. You are likely to see dramatic
improvements in your rankings.
Frames
2. If you have a frame-based website, consider changing it. Search engines
have a hard time properly indexing sites with frames. You should not use
frames, if there are other alternatives.
People often use frames to display the same header and navigation across
their entire website for consistency. While consistency is good, this can
be (and should be) accomplished without using frames. If you have a small
site, you can hard code the header and menu into each HTML page. If you have
a larger website, you might use an INCLUDE file to keep your maintenance
work down. Eliminate frames from your website, include great content, appropriate
meta tags, anchor text, and structured headings. You are likely to see dramatic
improvements in your rankings.
Embedded Text
3. If your home page text is embedded in a graphic, consider changing that
design. Search engine spiders are hungry little varmints that eat up text.
If your text is embedded in a graphic, they can’t read it and they go
away hungry. This is bad for your rankings. Not sure how to tell if your
text is embedded in a graphic? Go to your web page and try to highlight the
text (like you would in a word processor). If you can highlight it on the
page, then it is text (which is good). If you cannot highlight it on the
page, then it is a graphic (which is bad … at least from a search engine
perspective).
If you minimize graphic embedded text on your home page and replace it with
real keyword rich text, include great content, appropriate meta tags, anchor
text, and structured headings, you are likely to see dramatic improvements
in your rankings.
For more information about search engine optimization, visit
http://www.MSWInteractiveDesigns.com
About the Author:
| Sandra Waggett
serves as owner and principal webmaster for MSW Interactive Designs LLC (MSW-ID),
a website design and hosting firm that helps small business professionals
achieve an effective Internet presence. Waggett designs and develops a variety
of online technologies including websites, eCommerce and portal sites. Contact
us to find out how We put the Web to Work for You! Visit
http://www.MSWInteractiveDesigns.com. |
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| Tip of
the Week |
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If you're displaying a form
on your web site and would like to require your users to "Accept Your Terms,"
this script is for you. The
"Accept
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Today's tip is an excerpt from the acclaimed
Web Design Mastery series.
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