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Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of eTips, Merle, of MCPromotionsPress.com, will tell
you about the new "Yahoo Publisher Network." If you're looking for an alternative
to Google Adsense, you won't want to miss this informative article.
I wish you and yours a wonderful holiday season.
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 Yahoo Publisher
Network: Another Way to Have Your Website Earn Its Keep
By
Merle ©
2005
Have you ever wished for someone to come along and compete with "Google's
Adsense Program?" With the launch of "Yahoo's Publisher Network"(YPN) you
could say that some wishes really do come true.
If you're not familiar with Adsense or YPN, both programs allow you to add
specialized coding to your website pages and then display text-based ads
which are related to the content on the page. For example, if you have a
sports related website theme, then ads would be shown for sporting goods
and services.
Google had this market cornered for a long time, but with YPN there's now
some "friendly competition" -- which is a good thing for everyone involved.
Yahoo's Publisher Network (YPN) is currently in beta and only available to
publishers in the United States. You can apply for the program at
http://publisher.yahoo.com.
Word on the "Internet Street" is that Yahoo hopes to be out of beta by the
end of the year and has plans for offering additional services as well.
Once accepted into the program (which they're calling "Content Match"), you'll
need to log into the YPN control panel to select your ad formats and colors.
There are 10 different ad unit sizes to choose from. For example: Square
250X250, Large Rectangle 336X280, Small Rectangle 180X150, Banner 468X60,
and so on. Most of the sizes offered are similar to those you'll find on
Google's Adsense.
Customized color schemes can be created for your ad lay-out, or you can go
with any of the standard ad colors. You can set background color, text and
link colors.
YPN offers full reporting and tracking capabilities. You can track up to
50 channels to find out which pages and ads are your top performers.
Once the code is in place on your pages, Yahoo will crawl your site's content
to ensure that relevant ads appear. If no targeted ads are available, public
service ads will be shown.
YPN gives you a bit of control over competitors' ads showing up on your site,
with the option of blocking up to 200 of them.
In their efforts to differentiate themselves from Adsense, YPN is also offering
something called "Ad Targeting." This allows you to choose up to two ad
categories for your entire site, or just for specific pages. This is done
in order to target your visitors with ads based on their specific interests.
This in no way guarantees that only ads from those categories will be shown;
it just gives Yahoo a better idea of what types of ads you'd like to see
appear on your site.
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You can choose up to two categories
per targeted URL, to a maximum of 50. If you don't see a category that fits
your pages you can always suggest it be added. There are currently 20 categories
to choose from. For example "automotive, B2B, computing," with 109 sub
categories.
If you've been showing Google ads on your site for some time now and are
thinking about adding YPN's to increase your revenue, keep in mind it is
against Yahoo's terms of service to display any other contextual ads on the
same pages as theirs. So if you want to run both programs on your site you'll
have to put one on each page, or get your hands on a rotation script that
will rotate both ad types, one at a time, on all pages of your site. One
such script can be found at Shoemoney
http://tinyurl.com/bg3kf
Another really nice feature that Google is lacking is Yahoo's "Balance Transfer
Option." If you also use Yahoo's Search Marketing Program for your pay per
click advertising and you use the same user name and password for both, you
can transfer money from your publisher network account at YPN to your sponsored
search account. There are no minimum amounts for transfers and you'll need
to manually make the request in order to move the funds, but this is a handy
feature. When it comes to payday and any earnings you may have coming to
you, there is a minimum payout of $100.00 before Yahoo will cut you a check.
Checks are sent 45 days after the close of the calendar month. For example,
any earnings made in September will be paid to you by November 15th. I'd
like to see them shorten up the pay cycles in the future, as most small
entrepreneurs generally need cash sooner rather than later.
It's going to be interesting to watch this new race heat up between Google
and Yahoo. Competition is always a good motivator and who knows, it may encourage
Google to offer new features as well knowing they don't have the corner on
the contextual market.
Keep your eyes peeled for future changes and enhancements and may the best
man win!
About the Author:
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| Tip of
the Week |
 |
If you're using forms on your
web site and would like to prevent users from clicking on the "Submit" button
more than once, this script is for you.
"Submit
Once" is a simple little script that will disable the "Submit" button
once the form has been submitted -- preventing multiple submissions.
Today's tip is an excerpt from the acclaimed
Web Design Mastery series.
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