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In this week's edition of Etips, Willie Crawford, of WillieCrawford.com,
will provide you with some proven fast and easy traffic generation methods.
I hope you'll enjoy the publication.
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 Proven
Fast and Easy Traffic Generation Methods
By
Willie Crawford
© 2005
One of the most perplexing questions faced by webmasters, especially those
with new sites, is "How do I get traffic to my site?" Here are a few easy,
inexpensive, and relatively fast methods I use to generate traffic.
1) Write and distribute ezine articles. This article you're reading right
now will send visitors to the site mentioned in my resource box at the end
of the article. You can do the same thing. Write articles on topics that
you KNOW your target market is interested in, and then distribute them to
ezine publisher and websites that publish others’ content. People will
read your articles, and if the articles provides value to them, they will
visit your site to learn more. It's that simple.
The key to getting your articles published is to write something that provides
genuine value to your readers. Actually teach them something. Potential
publishers will see the value, and know that their readers will appreciate
the articles...so they’ll publish them.
The key to getting your articles READ is writing about something people want
to know more about. For example, this article is about generating more traffic.
Monitor any online marketing discussion forum, or email discussion list,
and you'll see that EVERY webmaster is interested in getting more traffic.
So, I know that this article will be read.
Writing articles that will be published is both an art and a science. However,
you can become proficient at it fairly quickly. I've written over 350 articles
in the past 4 years, so it's not that hard. The best system I've encountered
recently on how to write and distribute effective articles is called Article
Announcer. You'll find it at:
http://TheRealSecrets.com/article-announcer/
2) Posting others’ related articles on content sites. You can create
a website around a very focused niche topic, and then post others’ articles
on that site. You can search article directories such as
ArticleCity.com or
IdeaMarketers.com
and find thousands of articles others have written and give permission for
you to use. Usually, article writers do this in hopes of generating traffic
and sales from their articles.
You can search through these sites and find articles on your topic. Then
you simply copy and paste them into your website template to create a site
that will rank well in the search engines because the site is focused.
When I personally create these content sites, I use software to both locate
appropriate articles, and to turn those articles into webpages. I have templates
that are in my basic site layout. The software that I use can find dozens,
or even hundreds, of articles and automatically insert these articles into
the correct place on the page. It can even break up the articles, adding
comments or AdSense ads in the middle.4
An example of one such site that I've created is at:
http://cheapest-merchantaccounts.com
On that site's homepage is a link to "Articles." Following that link will
take you to literally over 100 articles related to merchant accounts and
ecommerce. ALL of those pages were created in less than 5 minutes. I used
a piece of software called Content SiteBuilder, found at a site called Content
Desk. Basically I set up a template (inserting things such as my AdSense
code, and links to affiliate products) and then I told the software where
to put the articles. In a snap it output the article pages. Then I merely
had to upload the pages to my server and link to them from my homepage.
"But does this generate traffic?" you ask. If you search on the term "cheapest
merchant accounts" at Yahoo.com you'll see that this site ranks number 5
out of over 1 million pages targeting that term. If you continued digging,
you'd discover that the number 1 site for that term is a blog that I own,
and the number 2 site also belongs to me... it needs lots of work. All of
these sites generate traffic... people looking for the lowest priced merchant
account. So yes it does work. These visitors earn me revenue by either applying
for the merchant account I recommend or by clicking on AdSense ads.
 Are you sick
and tired of manually submitting your articles to ezine publishers and article
directories?
So was I...until now...Now I submit my
articles to the best article lists, ezine publishers and article directories
in minutes instead of days.
Article Announcer is like an answered prayer!
If you're serious about your article promotions, visit the Article Announcer
site to pick up your copy of this powerful software right now. You'll be
so glad you did...
Visit the Article Announcer site to learn
more
Sponsor Message
A key element in the success of the
sites above is that I got them indexed quickly by linking to them from sites
that were already indexed, and that were frequently visited by the search
engines. I also didn't put a lot of time into building any of these site
because of the Content Desk software. You can find out more about that software
at:
http://TheRealSecrets.com/content-desk/
3) I like free traffic, but often when a site is first erected, you need
to use pay-per-clicks to get that initial surge of traffic. Articles and
the other methods I use are SO effective that I'll only use pay-per-clicks
if I'm in a hurry to refine the conversion rate. With pay-per-click traffic,
since they are all responding to the same ad(s) you get more homogenous traffic.
So it's easier to separate elements in your testing and determine what's
effective. After refining the conversion process, whether or not I continue
with pay-per-clicks often depends upon return-on-investment. I don’t
like to put a lot of time into managing a site!
4) Create viral tools. Rebrandable PDF special reports work well, especially
if you have an affiliate program. If you don't have an affiliate program,
you can create these same reports on hot topics, and s-e-l-l or give, the
reprint rights to others. In these reports you include links to your "backend"
products, or to websites you want to generate traffic to.
Key to the success of getting others to spread your viral tools is incentivizing
them. Structuring your PDF document so that publishers and webmasters can
profit from distributing it is the easiest way to do that. Money is a great
incentive In fact, you can even structure your articles so that publishers
profit from distributing them. The way to do that is simply to allow affiliates
to substitute their affiliate url for yours in the articles.
If you don't run an affiliate program, you can even write articles for programs
that you are an affiliate for. Then contact the affiliate program manager
and offer to allow them to provide the articles to their affiliates. Since
you are allowing their affiliates to change the url for that product (to
their affiliate url), you need to have a link somewhere in each article that
points back to your site too. Most affiliate won't have a problem with this
if it's a good article. It's a win-win situation.
5) Just as you use PDF’s to generate viral traffic, you can do the same
thing with Camtasia videos. You can create short videos demonstrating how
to do something, and then you make these available to publishers. Camtasia
has a feature that allows you to automatically redirect the viewer to a specified
webpage at the end of the video. You can either send them to your website,
or you can create special videos for your affiliates that take the viewer
to that affiliates url. The possibilities are endless.
To see an example of how I use Camtasia video to both educate and generate
traffic, watch my video entitled "Secrets Of The Internet Marketing Titans."
In this video I explain why top Internet marketers seem to have an "inner
circle," and then explain how to break into that inner circle as a welcomed
member. Because the video does educate, many ezine publishers are happy to
tell their readers about it. You can view this video at:
http://TheRealSecrets.com/titans/titans.html
6) Offer 5 to 20-part email courses to your website visitors. Often your
website visitors who won't subscribe to an ezine will subscribe to a course.
That's either because the course has a higher perceived value, or because
the course covers a topic they're interested in more in-depth than an ezine
would. In the course, you invite your readers back to your website for additional
resources, to see how something is implemented, etc. This generates repeat
visitors to your website and gives you many opportunities to convert that
subscriber to a customer.
7) Publish an ezine or some type of list from your website. An ezine allows
you to have repeated contact with a person who may otherwise never return
to your site. As you build the relationship, you can offer them various reasons
for returning to your site. As an example, I try to keep my ezine to a reasonable
length. Things that I can't fit in my ezine - I post on my blog. So I invite
my subscriber to return to my site to read those extra gems available only
on the blog.
Publishing a list doesn't have to be hard work. For example, I publish a
list from a cooking related site that is written entirely by my readers.
It's a recipe exchange mailing list. Readers submit recipes or requests for
recipes. These reader submissions are compiled into a twice daily digest
that is edited for quality control and then sent out to the list. My editor
inserts two sponsor ads in each issue. Those sponsor ads not only drive traffic
to my site, they drive six-figure sales of a cookbook that I wrote.
The cooking list, written by the readers, creates such loyalty that if we
ever miss a day of publishing, hundreds of readers write in to ask us to
confirm that they haven't been dropped from the list. Some subscribers have
been on this particular list for over 5 years. Aside from a little editing,
the list is on almost total autopilot. You can check out how this list is
set up by visiting my cooking site at:
http://Chitterlings.com.
You'll notice that the number one focus of the homepage is to build the list,
so that we can generate the repeat traffic. It works beautifully!
So there you have seven ways to generate website traffic relatively fast,
easy, and inexpensively. I even gave you examples that you can examine and
model. Implement just a few of these ideas, and you'll get a nice steady
flow of website visitors.
About the Author:
| Willie Crawford
has taught PROVEN Internet marketing techniques to thousands of successful
Internet entrepreneurs since late-1996. Subscribe to his free, weekly ezine,
which helps you cut through the clutter and time-wasting hype. Subscribe
now by visiting:
http://WillieCrawford.com |
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| Tip of
the Week |
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Do you use forms on your web
site that you would like to limit the amount of text users can enter into
the fields?
"Form
Field Limiter" is a nifty little script that will display and count down
the number of remaining characters that may be typed in each field.
Today's tip is an excerpt from the acclaimed
Web Design Mastery series.
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