Etips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of Etips, Merle, of MCPromotionsPress.com, will assist
you in obtaining links to your web site.
I hope you'll enjoy the publication.
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 The Art & Science
of Obtaining Inbound Website Links
By
Merle ©
2005
Ever wonder how to build incoming links to your website? In the "old days"
you would simply find a site related to yours and ask for a link. In today's
"what's in it for me?" society, it's not that easy anymore.
Link popularity, as it's often referred to, is important to ranking well
with the search engines. Most search engines use it as a factor when determining
your page rank. Basically, it's an indicator of how many other sites are
linking to yours. If you have a lot of incoming links, the search engines
think to themselves that your site must be pretty good and will give you
a boost. Here's a handy tool for checking on incoming links to your
website...
http://www.helpfulinformation.org/seo-tools/anchortext.pl
So how does an honest website owner get those incoming links? I thought you'd
never ask. If you look at it with a creative mind, there are many ways to
get those links without directly asking for them.
Here are a few of my favorites:
1) Articles: There's been a lot of talk about writing short articles and
having others post them on their websites lately, and for very good reason.
Since articles all contain a short signature line that leads back to your
website, it's a great way to get incoming links.
The other sites get content and you get an incoming link. It's a win-win
situation for everyone involved. You should also submit your writing to the
various online article websites that exist for this purpose. This is where
many people go when looking for an article to post on their sites or to run
in their ezines.
2) Blogs: Blogs are big and everyone and their brother has one. Many blogs
will allow you to post comments in response to the postings. Make sure to
include your url with your name. Of course, you should never post to any
blog or sp-am a blog in order to get an incoming link. This is wrong. Don't
do it. If you have something to add, then and only then should you post.
Due to some people abusing blogs for the sole purpose of linking, many have
instituted the use of the "no follow" tags. What this does is tell the search
engines not to follow posted links. For more information see:
http://www.accordmarketing.com/tid/archive/nofollow.html
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Of course if you publish your own
blog you can include all the links you like. If you have numerous websites
that need incoming links, this is an easy way to get them. F-ree Blogger
accounts can be set up at
http://www.Blogger.com
3) Discussion Boards: Believe it
or not, most posts to discussion boards do get indexed by the search engines.
Again, use a good signature line in your postings. I'm still surprised to
this day when I do a search at Google and find a comment I posted to a board
months earlier.
4) Press Releases: Writing and submitting press releases online is often
overlooked when it comes to linking. If you submit your releases to places
like http://PRWeb.com they'll be archived for the world to see for a very
long time. If you do a search for "f-ree press releases" you'll find plenty
of other similar sites that accept press release submissions. For more
information on using press releases to help with your search engine optimization,
see:
http://tinyurl.com/9umg4
http://www.pandia.com/features/pressrelease.html
5) Ezine Archives: If you publish an ezine, you should be posting your back
issues online. Since your ezine should always contain links back to your
website, this insures an additional stream of incoming links.
If you buy ezine ads in newsletters, make sure they post their back issues
online so you can benefit from an indefinite link.
6) Natural Linking: Let's face it, the goal of most websites is to provide
quality content. Do that and you'll find other sites naturally linking to
yours due to the good information that you provide. You won't have to ask
for a link, they'll just do it on their own. Here's a great article on this:
http://tinyurl.com/88w2v
No man is an island, and on the Web you don't want to be. You want to be
"popular" and by getting your link out there in Cyberland the search engines
will look at your website in a more favorable light. And as Martha Stewart
likes to say, "It's a Good Thing."
About the Author:
| By Merle- Want
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