Etips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of Etips, Karon Thackston, of
copywritingcourse.com, will assist you in creating a site map
for your web site that the search engine spiders will love.
I hope you'll enjoy the publication.
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 Your
Site Map: Spider Food or Just A Light Snack?
By
Karon
Thackston © 2005
Mechanical spiders have to eat. In fact, they usually have bigger appetites
than the real-life spiders you squish under your shoe. What spiders am I
talking about? The automated programs sent out by search engines to review
and index websites. These "spiders" (sometimes called "bots") are looking
for a reason to list your site within the database of their particular search
engine. It's hard work roaming around the 'Net non-stop, and these little
guys need some nourishment from time-to-time. In fact, when spiders find
some hearty "spider food" (a.k.a. a site map with some meat to it), they
sit down to stay a while. That's a good thing!
You've probably seen many site maps. The standard ones look like the example
below with each phrase being linked to the page of the same (or similar)
name.
=====================
Home
About Us
Shipping Rates
Products
Small Appliances
------- Microwave Ovens
------- Can Openers
Dinnerware
------- Platters
------- Serving Bowls
Contact Us
Privacy Policy
=====================
Site maps are deemed "spider food" because they can be the perfect place
for search engine spiders and bots to crawl your site. Because a site map
has links to every page of your site (and those link names or page descriptions
often include keywords), it is extremely easy for the search engine spider
to access each publicly accessible area with no obstacles and relate it to
a given subject matter. (For example, a page labeled "microwave ovens" is
most likely about microwave ovens.)
Some site owners think that's enough. They think a page with keyword-rich
titles and links is plenty for a hungry little spider to munch on. Not hardly!
That's not a meal. it's just a light snack.
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Give Spiders A Tasty Treat
If you really want to fill the spiders' bellies, you'll want to take your
site map page to the max with a descriptive site map (as I like to call them).
Descriptive site maps go beyond the simple list of links to pages. These
special versions of the traditional maps also include a short, keyword-rich
description of each page. The text only needs to be a sentence or two in
length. An example is below. This is certainly not the only way to layout
or design your site map. Get creative and use columns, bullets or other
formatting to make it look the way you like. (The links would remain the
same as in the previous example.)
=====================
HOME - Home page for XYZ Depot, a home accessories outlet.
ABOUT US - Account of how XYZ Depot became the world's largest home accessories
outlet.
SHIPPING RATES - Shipping rates and delivery times.
PRODUCTS - Complete listing of home accessories offered.
SMALL APPLIANCES - Exciting selection of small appliances to save you time
in the kitchen.
------- MICROWAVE OVENS - Top-of-the-line microwave ovens from brands you
trust.
=====================
Descriptive site maps work well in attracting and satisfying spiders because
they include naturally occurring keywords. They also place keywords in the
vicinity of a link that points to the associated page. Add these advantages
to those that already exist, including:
· having links in the body copy of the page
· overcoming complex navigation such as DHTML or Java
· lending quick access to pages located several layers deep within the
site
· assisting with usability for visitors (especially disabled visitors)
· and others
and you have prepared a huge feast for the search engine spiders that is
almost guaranteed to entice those hungry little critters to crawl through
every available page of your site.
Does every site need a site map? It certainly wouldn't hurt. Sites with less
than 20 pages or sites where most or all the pages have links directly from
the home page generally don't "need" a site map, per se. However, practically
every site of every size can reap benefits from including a map on their
site.
If you're creating a site map for your site, don't stop with the basics.
With just a little added effort, you'll have a four-course meal to serve
the spiders that will keep them happy and satisfied and that will help get
you exceptional rankings.
About the Author:
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| Tip of
the Week |
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Following up with your potential
customers is an important part of increasing your sales. However, manually
following up with your prospects can be very time consuming. Use autoresponders
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Today's tip is an excerpt from the highly acclaimed
Web Design Mastery series.
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