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In this week's edition of Etips, Riki Trafford, of 1dmom.com, will assist
you in opening a hidden niche market.
I hope you'll enjoy the publication.
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 Opening
A Hidden Niche
By
Riki Trafford ©
2005
Everyone at some time has heard the phrase, "Jack of all trades and master
of none." In marketing, this type of failure is often avoided by finding
your Niche. Niche marketing means you don't have to sell everything like
a peddler to a vast frontier; instead, you can select a product or service
in a market that will be most profitable.
On the Internet, niche market is highly effective. Since billions of services
and products are sold on the Internet, you want to identify a niche that
allows you to position your business in a positive way to an already existing
market. You don't have to be a big Internet business to make big profits
through a niche. The truth is even a small Internet business can pull in
big bucks provided that business attracts the right visitors.
The best way to approach finding a profitable niche is finding an un-met
need, then filling it. Even if you believe you have the best product or service
out there, it won't matter if you don't have a market that needs it. There
are over 50 billion websites selling some product or service online, so finding
an open niche isn't that easy. However, sometimes it's how you present the
niche that can make a world of difference. The least frustrating way to approach
selecting a profitable niche is inventorying your expertise. Even if tens
of thousands others in your industry understand your area of expertise, perhaps
you have a unique spin or position that will make you stand out and shine
above the others.
All too often a great niche is handled poorly or abandoned on the Internet.
When you come across this, you should first research what caused this failure
before you launch into the niche. Begin the research by testing keywords
on the Internet. List keywords and synonyms that are closely tied to this
niche and test these in search engines. Study the search results and note
the listings on those results. Follow through to study the listing sites
to see if these sites look old or deserted. Try to guess why these sites
failed or are failing. Has the niche lost its appeal to its market or was
the site poorly constructed and run?
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When you discover a gap inside a
niche site that isn't well represented, ask yourself if you could fill that
gap in a way that would interest your market. Many of these gaps are found
inside customer service. Could you prefer that service better for your customers
than your competitors? Another type of gap involves keywords. Sometimes website
owners overlook keywords that are frequently used by their market. You can
mine for these keywords yourself by testing keywords in Google and studying
the results or by using a free software such as Google Keywords by Softnik
Technology to find out how many searches per month are requested for certain
keywords along with the number of results that appear.
Why pursue a niche that's fully saturated or very well presented? In this
case, you may want to pick an alternative niche. Entering a niche that's
well covered requires lots of capital and a level of expertise that very
few people can pull off. For instance, do you have the money and resources
to compete with Amazon who's extremely on top of their game at this time?
The best part about niche marketing is it allows you to present your product
or service to the right market and make a quick profit. By first testing
your market and finding out if your market would be attracted to your product
or service, you then can place your best foot forward and stand on solid
ground.
Copyright 2005 Riki Trafford. All rights reserved.
About the Author:
| Riki Trafford
is the manager of Direct MO Marketing which offers low cost keyword-targetted
web traffic. For more information visit his web site:
http://www.1dmom.com/ |
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