Etips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of Etips, Rudi Ashdown, of whywebsiteswork.com, will
assist you in profiting from your articles.
I hope you'll enjoy the publication.
To your success!
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Sponsor Message
 Profiting
from Articles - A Step-by-step Guide
By
Rudi Ashdown
© 2005
"Content is King" - that's a given, there's no debate. But how do you get
content? Like most projects, breaking it into bite-size, easily digestible
chunks makes the process realistically achievable. By creating articles,
you build and develop that content.
So how do you profit from articles?
I, personally, find the best way to approach the 'process' of making mony
from articles is to work backwards! That is, to determine what your ultimate
goal is and then figure out each preceding step that leads to it.
Example:
Ultimate goal - sell an ebook
preceding step - subscriber reads recommendation in 5-part mini series
preceding step - article reader visits name squeeze page and signs up for
mini series
preceding step - prospect reads your article on someone else's
website/blog/ezine
preceding step - publisher picks up your article from directory
preceding step - article submitted to directory
preceding step - you produce article
And try to keep a single focus for each step. For example, you want people
to sign up for the mini series -- then the email capture/name squeeze page
should only give them that option! Don't put tons of other links on that
webpage which would give the visitor alternatives to signing up for the mini
series. Keep it tightly focused -- keep the objective in mind.
Sponsor Message
So the tasks would be (for the above
example), in this order:
1] Create the ebook - research and write - or outsource it through elance.com,
guru.com, etc. - your product to make money on. If you're not sure of how
to write an ebook, just write it in MSWord or your wp of choice and convert
it to a .pdf document with a password protection. Upload that to your web
server.
2] Create a single webpage introducing, recommending and soliciting orders
for your ebook. Include a PayPal, StormPay or some other shopping cart link
to order the book.
3] Write 5 short emails as a mini series (which include a link to your ebook
order page) and put them into an autoresponder.
4] Create the single webpage with a compelling copy for why the visitor should
sign up for your 5-part mini series and include the webform which links to
your autoresponder.
5] Having got those 3 things above in place, now you need to write the article(s)
that include a link in the resource box to your name capture webpage.
6] Finally, use ArticleAnnouncer to submit your article to the directories
(see resource box for link).
Important note: You do NOT need big, flashy, complex websites to profit from
articles! A simple compelling page that directs them to an autoresponder.
From the email messages in the autoresponder, you can send them to a simple
order page for your own ebook or you can send them to an affiliate product
page. Bottom line - Keep it simple!
If you're sending them straight to an affiliate page (I think capturing their
email first is better but I include this as an option) from the article resource
box, you won't need to do step 1, 2, 3 or 4 above.
If you're sending the reader to an affiliate page after capturing their email,
leave out step 1 and 2. Step 3 could be a 5-part mini series, or you might
just want to send them to an ezine you publish (which recommends your affiliate
product) or send them to another great article (or part 2 of the article)
stored in an autoresponder. But you'll need to give them some reason for
them to give you their email address!
Articles are a very powerful method of attracting visitors to a webpage and
ultimately to generating 'sales.' Readers of your article have already
established a 'know, like and trust' relationship with you and are therefore
much more predisposed to buying from you. They are the ultimate targeted
traffic - and therefore the most profitable visitor! Get your articles out
there and let them silently, effortlessly do their work.
About the Author:
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| Tip of
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Today's tip is an excerpt from the highly acclaimed
Web Design Mastery series.
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