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-------
In this week's edition of Etips, Michael Rock, of TheInternetPresence.com,
will assist you in analyzing your visitors to improve your web site.
I hope you'll enjoy the publication.
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 How
to Analyze your Visitors to Improve your Web Site
By
Michael
Rock © 2005
This article is a detailed description on how to interpret your web hosting
statistics software. Typically, the web hosting you have comes with its own
web statistics program such as webalizer or awstats. There are also free
traffic monitors such as servustats, web stats, and others. And for a nominal
subscription of around $15-$35 a month you can get a more detailed analysis
of your visitors with a paid program.
Why is it important to monitor your visitors?
You could gain a lot of traffic to your web site by simply looking at the
number of visitors per month, but what do they do when they reach your site?
Do they visit the pages you want? Do they leave shortly after arriving? What
pages are they interested in? Etc. Armed with this important information
you can tweak your web site to help achieve your goals. What good is it to
have hundreds of visitors go to your site if all they do is leave right away
or look at pages that are not important?
The Statistics Report
Since most statistics software don't have the same options I will use my
paid subscription I use and go over the details provided by it. You will
find that the free stat reports are limited to the information that you have,
and after reading this article it will also help you decide whether you want
an upgraded version of the statistics report. So let's begin!
Traffic
-
Page Views
Page views are the number of times HTML pages are loaded in your visitors'
browsers.
"Page views measure the whole pages that are displayed to a viewer and do
not include the supporting image files. Every time a complete page displays,
it counts as one page view, even when the visitor just refreshes the page,
or leaves it for a second and then comes back."
"This determines whether your web site is interesting enough to look further
into it and explore more pages."
-
Repeat Visits
Users who browsed your site more than once during the selected time period.
"In other words, these are all visits minus the first visits (or unique visitors)
in the selected period. The percentage of repeat visits to all visits will
give you a good picture of how appealing the content of your Web site is."
"Do you give your visitors a reason to return to your site? Is your site
updated frequently with articles and content?"
Activity
-
By Time Zone
"This report shows you what hour of the day they visited your site according
to their time zone."
-
By Local Time
"This report shows you what hour of the day they visited your site according
to your time zone."
-
Day of the Week
"What day of the week they visited. Was it during a weekend or weekday? You
can determine the best days to update your site or send out important information
to your customers with this report."
-
Work/Leisure Time
"Do people view your web site during typical business hours or do they visit
after they have gone home?"
"What type of people visit your web site can be determined from this. Should
you concentrate on business people or not."
Navigation
-
Navigation Paths
A navigation path is a sequence of pages that the visitor viewed from the
moment he/she enters the site to the moment he/she leaves.
"From the marketing view, it is important to know the most common paths your
visitors follow to get to the landing pages (that is the pages where the
target events take place such as ordering, file downloading, form filling
and submission, etc.). You will learn which of the navigation paths are the
most effective."
"The frequent exit patterns will show where your site is underperforming.
You will see where to improve the content of your site to make your visitors'
experience perfect."
-
Entry Pages
The page that a visitor goes to when first visiting your web site.
"By setting your links to go to specific pages of your web site you can determine
which referral links are working and which are not."
-
Exit Pages
The page that a visitor leaves your web site from.
"Do your exit pages match your entry pages? If so, then see what you can
do to fix your entry page to keep visitors on your site. Is it a navigation
problem? Content not good enough?"
-
Pages Viewed After Home Page
"The success of your web site depends on how short the way from your home
page to your target page is."
"This also helps uncover any navigation problems or lack of interest in your
web site."
-
Site Stickiness
These are visits grouped by the time that visitors stay.
"It is a sign of how well a site's content captures the visitor's attention.
Do they leave a few seconds after entering? Or are they thoroughly interested
in what you have to say on your web site?"
Visit the Web Design Mastery site to
download your free chapters (77 pages)!
Visitors
-
Unique Visitors
Another measure of Visitor activity that counts only the first action of
a visitor in a selected period of time.
"This measures what a visitor does on the first visit only in a selected
period of time. The software will grab specifically where they came from
so you can tell the actions of one person visiting your site. In other words
if you have three unique visitors visit your site ten times each instead
of having a counter of 30 visitors you'll see 3 visitors and what pages they
visited."
"The number of unique visitors versus page views is an important indication
of site performance. If you have a high unique visitor count, but relatively
low page view count, this is a sign of low site attractiveness to visitors,
so you should rewrite the site content. On the other hand, if you have a
low visitor count and very high page view count, this shows that your site
is stimulating people, however it needs more promotion."
-
New Visitors
This is a brand-new visitor, arriving at your site for the first time.
New visitors are always unique, although they are not the same as unique
visitors. The number of new visitors will always be smaller than the number
of unique visitors, because a unique visitor is one arriving for the first
time in the selected period (so the system may identify the visitor as unique
in the current period but it also knows that he/she has been before). A new
visitor is one on his first visit.
"This will tell you if your web site is attracting new customers."
-
Frequent Visitors
"This report tells you how many times a certain visitor visits your site.
Do they only visit your web site once? A few times a day? Once a week? Several
times a week?"
"This analysis is important to find out if people view your site as something
to come back to and let you know if you need to make changes to keep people
coming back."
-
Motivated Visitors
If two or more pages are browsed during a visit, this will be counted in
the Motivated Visits report.
"The ratio of visits when more than one page is viewed to all visits is a
good sign of your site's attractiveness."
-
New Visitors' Second Visits
"This report lets you know how many of the new visitors returned to your
site. Not to be confused with repeat visitors, because this one monitors
only the new ones."
-
Visit Frequency
The number of return visits all of your visitors take.
"Do the highest percentage of all of your visitors visit only once? 2-4 visits?
5-10 visits? Or as much as 300 visits?"
Referers
The reports here show you where your
visitors came from.
-
Bookmarked Pages and Direct Typing
"Do people bookmark your web site to visit later?"
-
Search Engines
"What search engine did they use?"
"What keyword did they type in?"
"Which keywords are the most popular? Adjust your web site to the popular
keywords."
-
Referring Pages (Links)
"What other web sites did your visitors come from? Concentrate on the higher
traffic links."
"Do they come from directories that pay off or not?"
Pages
-
Popular Pages
"What area of the site are people most interested in?"
-
Unpopular Pages
"Are these pages to fix or delete?"
-
Views Per Visit
"How many pages are viewed during their visit?"
-
Views Per First Visit
"How many pages do first time visitors view?"
-
Page Stickiness
"How long do they stay on different pages. Should you fix or delete the pages
people don't spend much time on?"
Systems
-
Browsers and Browser Versions
"It is a good idea to see what a majority of your visitors view your web
site in. What does your web site look like in their browser? Try it, you
may be surprised to find out that some content is not readable or supported.
Or it may make your web site look awful."
-
Operating Systems
"Are your visitors using Windows, Macintosh, Linux, or WebTV?"
-
Windows Versions
"Are your visitors up to date, or are they still using Windows 95?"
-
Screen Resolutions
"What screen resolution do people view your site on? If a majority of people
use 800 x 600 pixels do they have to scroll right and left to read the content
on your site?"
-
Color Palettes
"What capability does your visitors computer have? Should you concentrate
more on using 'web safe colors' in your design?"
-
Cookie and Java Support
"Do you use these scripts on your web site? If your visitors have these turned
off they may not be able to view important parts of your web site. If a strong
number of people have this support turned off consider using other options."
Demographics
-
Countries
"What countries are your visitors from? Does this pose as a problem?"
-
Languages
"What language do they use? If you see a growing number of a foreign language,
consider making your site bi-lingual."
-
Time Zones
"What time zone are they coming from?"
Until the next article, have a great
day!
Copyright © Michael Rock
About the Author:
| The owner of
this registered company has over twenty years experience with DOS, windows
business applications, numerous programming languages, artistic development,
and web design. Other areas of interest include web marketing, web promoting,
and business marketing and development. After the persuasion of those praising
his work, he decided to go into business himself and highly suggests everyone
else to do the same. Visit Internet Presence:
http://www.TheInternetPresence.com |
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| Tip of
the Week |
 |
Providing your visitors with
the ability to easily navigate your web pages is of the utmost of importance.
WebPage-tools.com
provides a f-r-e-e online tool that will enable you to create a drop-down
navigational menu for your site.
Today's tip is an excerpt from the highly acclaimed
Web Design Mastery series.
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