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In this week's edition of Etips, Matthew Rotterman will teach you the importance
of keyword density.
I hope you'll enjoy the publication.
To your success!
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 The What, How, And
Why Of Keyword Densities
By
Matthew
Rotterman © 2005
Keyword density is an important concept for website owners to understand.
Keyword density, in today's Internet, is what will ultimately improve your
search engine optimization (SEO) ranking. The importance of having a high
SEO rating is absolutely critical if you wish to have high volumes of traffic
to your website.
Let's talk first about SEO and what it does. If you type a search into google,
yahoo, MSN, or any other major search engine there are likely to be thousands
to hundreds of thousands of results come up on the search engine. So let
us imagine that you sell ceramic dolls on your website. Now someone types
"ceramic dolls" into a search engine, where in those thousands of website
results does your website fall? Does your website rank on the first page?
If you are like most websites, your ranking is probably somewhere in the
depths of the results ranking well over number 1,000. Imagine a customer
seeking what you sell, but not being able to find your business. Do you really
think that someone is going to sift through the first 1,000 results to find
yours?
Search engine optimization (SEO) simply means that you are going to employ
methods that will move your website up in the search engines results for
"ceramic dolls" or your own personal keywords. Research and common sense
tells us that if a potential website visitor/customer does not find your
website within the first 20 results, he or she will move on and try a new
search or simply use one of the first 20 websites that he or she has found.
This is where keyword density comes into play.
In years past I can remember finding web pages that had hundreds of words
listed at the bottom of the page, this was a common practice. The reason
for this was so that the search engines would place this website on the results
page if a web surfer typed in any of those hundreds of words. Times have
changed and so have search engines. Today the search engines are much more
sophisticated in how they locate websites to list in their results.
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Keyword articles (adhering to certain
keyword densities) dramatically improve a websites SEO ranking. Going back
to our ceramic dolls example, this site would want a keyword article written
with the keywords "ceramic dolls" inside the article. This way when a web
surfer types in "ceramic dolls," the site will come up much higher in the
Search Engine Result Pages (SERP's).
The search engines use certain algorithms that "read" these keywords for
the surfer. If you go and type in any phrase into a search engine you will
notice that the results show those keywords highlighted in bold. They show
you how the keywords are listed in those web pages. Placing articles on your
website that contain the keywords your customers are looking for will help
your search engine ranking for these specific keywords.
Now, you cannot simply type the "ceramic dolls" over and over again on the
same web page. With the sophistication of today's search engines, doing that
would actually harm your search engine ranking. You need to provide articles
that not only contain the keywords, but articles that also contain some relevant
information as well.
There is great debate over what density to use in a keyword article. Suppose
you want a 500-word article written on ceramic dolls. What percentage of
the time (density) should the phrase "ceramic dolls" be used? Should it be
in there 4% (20 times) of the time, 7%, or 12%? You must be careful because
using the keywords too often hurts your rankings, while using too little
doesn't improve your ranking enough. So what is the answer? The answer is
that only those that develop the algorithms for the search engine companies
actually know.........and they aren't talking. Most people use anywhere from
3%- 15% keyword densities. Some people believe that having the keyword phrase
in the title and as the first word of every paragraph helps. Some believe
that using "dolls that are ceramic" 18 times and "ceramic dolls" 2 times
in a 500-word article with 4% density will work.
Here is what everyone does know, if you are not utilizing keyword rich articles
on your website (regardless of the density you choose) you will not be very
highly ranked in any of the search engines. Keyword rich articles are one
of the best ways to advertise your site. If you want more visitors to your
website, who translate into more customers, you must utilize keyword articles
to improve your search engine rankings so that people can find your website.
About the Author:
| Matthew Rotterman
is a writer and editor at: KeywordText.com. "Keyword Text" managed to bring
together several writers and editors to provide a few low-cost writing services
for those who are working hard to become more profitable. They offer Content
Creation Services which include: Exclusive WebPage Content, Reprint Articles,
and Newsletter Creation and Development services. Volume Discounts. Compare
us to our competition, you will be surprised.
http://keywordtext.com/dir.pl/ktc/index.html |
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