Etips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello {FIRSTNAME},
Welcome to all of our new subscribers!
If you're like most Internet marketers, getting traffic to your site can
be very difficult.
It can be very frustrating, cut-throat competitive, often expensive, and
the rules are continually changing...
Techniques and tactics that worked yesterday, may not work tomorrow.
One week you're on top of the search engines, the next week... well, your
site just disappears!
But, the problem is... traffic is the lifeblood of any online business.
Without traffic, you're toast!
If you're sick and tired of fighting the search engine wars, defending your
rankings every day or throwing more dollars into the pay-per-click search
engines just to stay in the game, then this will be the best news you get
all year...
Yes, what I'm about to tell you is THAT exciting!
Since this news is very important (with potentially massive impacts for your
business), I wanted to give you a quick "heads up."
Look for an email from me first thing tomorrow morning with details.
Please watch for it, since it contains some time-sensitive information that
would be a shame for you to miss.
I will talk with you soon...
-------
Now, on to today's publication...
If you've been on the Internet for any time at all, you know 'Content is
King.' The Internet is all about information. Not only are Internet users
searching for information, but search engines are also crawling the Internet
in search of content.
In this week's edition of Etips, Jason Potash will teach you how to use content
to seduce the search engines and boost your rankings almost instantly.
I hope you'll enjoy the publication.
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 A Simple
Secret To Seducing The Search Engines
By
Jason
Potash © 2005
In the Internet Marketing community,
"traffic" and search engine mastery are hot topics these days...
People will do almost ANYTHING just to get their site indexed by Google faster...
to boost their Page Rank quicker... to drive more traffic immediately...
and to get a ton of incoming links to their website right away...
Yes, even if it involves handing over $137 for the latest push-button traffic
software or search engine trick.
Why all the fuss?
In this article, I'm going to reveal to you a simple, no cost way to make
the search engines crawl all over your website like ants on a melted
popsicle.
PLUS... you will start to get laser-targeted traffic and boost your search
engine rankings almost instantly. Not to mention, you'll have (at least)
100 quality links back to your website within a week.
And this doesn't involve any SEO hocus-pocus, buying into some new "killer"
traffic booster software, or trying out the latest scheme to fool Google,
Yahoo, or MSN.
Nope. This stuff is 100% legit, above-board, and has already worked for
years.
Let me give you a quick example. Recently I created a little "test"
website.
The search engines didn't know about it. It had no incoming links. No traffic.
No SE rankings...ZIP!
Fast forward 7 days... My website was indexed by Google, Yahoo and MSN, it
got well over 200 incoming links and started to generate traffic... shortly
thereafter, Google granted my site a Page Rank 3.
Again, this did not cost a penny, just a few hours of my time. I created
a play-by-play video that shows the website and how I did it (see the weblink
below).
Here's another example: An "average guy" decided to try this same strategy.
He now has #1-#8 rankings on all the major search engines. You can listen
to him explain how de did it during a recent audio interview:
http://wetrack.it/eza/af.cgi?aid=4351&ent=28
(Note: After you click above, look under the "June 20th" post and click the
MP3 audio button and video button on the site)
So, how can you get these same kind of results?
I wish I could make this sound more complicated but, all that you need to
do is simply submit one article to a handful of Article Directories.
Writing and submitting articles has long been a proven, time-tested strategy
for increasing traffic, subscribers and sales.
But now in 2005, articles have re-emerged in a BIG way, thanks to recent
information leaked by Google within their US Patent Application
20050071741.
We now know that quality content and incoming links are essential (now, more
than ever) to the survival of your websites within the search engines.
Bottom line. You need to start creating and submitting articles to get all
the benefits I just outlined above.
In fact, Google is practically telling you to do so!
But, where do you start? Where should you submit your articles?
Here's a blueprint that outlines the 7 keys to writing successful articles.
Follow these 7 keys and you are guaranteed to get more traffic, more incoming
links and higher search engine rankings and page rank, by simply distributing
your articles across the Internet.
Sponsor Message
Let's get started.
Key #1: Choose a HOT Topic
You'll need to do a little research on this one. If you are already familiar
with the target market for your article, this should come easy. Research,
spy, observe. Do whatever it takes to understand your target market. What
issues are hot? What topics currently appear within top ezines, messageboards,
ebooks? What keywords are they using to search online?
It's also a good idea to frequently visit article directories and content
sites. These sites contain current articles on a variety of popular topics.
Often, you can view the most popular article topics (or clicks) as well.
Here's a short list of article directories:
http://www.ezinearticles.com
http://www.certificate.net/wwio
http://www.ideamarketers.com
http://www.goarticles.com
http://www.netterweb.com
http://www.jogena.com
Key #2: Choose a "Magnetic" Title
Magnetic title? That's right. Your article title is your headline. If it
doesn't pull the reader into the article, nothing will. Just think ... what
if I called this article:
"Get More Traffic In The Search Engines", "Easy Search Engine Tips", or "Free
Traffic Generation Strategies".
BLAH! See what I mean? These don't pack much "punch", do they?
Your title is just like a classified ad. Look at it this way. If your article
title is crowded on a webpage with 100 others, what will make it jump off
the page?
Key #3: Use The AIDA Principle
Attention Interest Desire Action
This universal formula applies to your articles as well. Once you've enticed
your reader to read your article (via a great title), you need to keep them
reading.
The first paragraph of your article is critical. If it's dull, boring and
lifeless, your reader will surely bail out. You must keep their interest
right from the start. Try using short paragraphs, sentences and words. This
will keep the tempo upbeat and make your article much easier to read (or
skim, as most do online).
Key #4: Create Several Sub-Headings
To better organize your thoughts, divide your article into sub-headings.
At times, writing a 500-700 word article can seem insurmountable. Sub-headings
make things easier. Instead of tackling the entire article at once, try writing
one paragraph at a time.
Key #5: "Close The Sale" With A Resource Box
One of the worst things you can do is to leave your reader hanging. They've
just read your great article, now what? A resource box appears at the very
end of your article. It's the last line that your reader sees. It's your
chance to set the next step.
Make sure that your resource box is compelling. Make the reader jump over
to your website, sign up for your ezine, download your latest ebook, claim
their free gift -- get creative!
Also, the resource box allows you to include a direct link back to your website.
Sit back and watch your link popularity soar!
Key #6: Poofread Your Work
Did you catch that? It should have read, "Proofread". Nothing hollers out
amateur, newbie, or just plain unprofessional than an article filled with
typos and bad grammar. If you don't have an English major in the family,
hire a proofreader. Their rates are reasonable and they can save you from
damaging your reputation online.
Key #7 - Promote, promote, promote
Let's make one thing clear. Without key #7, keys 1-6 are a waste of time.
Bottom line, no one will read your article if you keep it stored on a floppy
disk in your desk.
You've got to promote it!
How can you promote your article? There are close to 90 article directories,
article banks, free content sites, article announcement lists, and article
syndication services out there. And the best part is ... 95% of them are
FREE!
Plus, there are thousands of ezines, websites and blogs that are looking
for article submissions. Develop a list of contacts in your target market.
Next, e-mail each ezine publisher, blog owner, or webmaster a copy of your
latest article. There are countless stories of individuals who have succeeded
using this exact same approach.
Wouldn't you like to get your next article picked up by an ezine with 32,000
subscribers or have 8,000 websites visitors view your article tomorrow?
Now go on, and get writing!
About the Author:
Jason Potash
makes it easy to create and blast out your articles all over the Internet
using his ingenious new ArticleAnnouncer Article Marketing System. Click
below now to see what's happening on Tuesday, June 28th:
http://wetrack.it/eza/af.cgi?aid=4351&ent=26 |
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Today's tip is an excerpt from the highly acclaimed
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