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Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of Etips, we
will be concluding Kalena Jordan's two part article, 'Beginner's
Guide to Pay Per Click Search Engines.'
If you missed part 1, you can find it
here.
I hope you'll enjoy the publication.
To your success!
Sponsor Message
Beginner’s Guide to Pay Per Click Search Engines (Part 2)
By
Kalena
Jordan © 2005
In
Part
1 of this article, we looked at the various pay for performance advertising
models offered by Yahoo! Search Marketing. In this article, we will look
at the remaining pay for performance search engine models on our list, starting
with Google AdWords.
Google AdWords™
Similar to Yahoo! Sponsored Search, Google AdWords
https://adwords.google.com/
gives web site owners the ability to promote their site when particular keyword
or key phrase searches are conducted at Google and their partner sites.
Your ads usually appear on the right side of results pages in a “call
out” box under the heading “Sponsored Links”. Your AdWords
text or image ads appear on search result pages for the keywords you buy,
and can be targeted by language and country.
With Google AdWords' cost-per-click (CPC) pricing, you pay only when a customer
clicks on your ad, regardless of how many times it's shown. Google adjusts
your bids automatically to keep you ahead of your competition at the lowest
possible price. Google Adwords results appear on Google search results pages,
Google’s distribution partner sites, Google Gmail, and numerous content
sites which are syndicated through the Google Adsense program.
For more information on Google AdWords, Click Here:
https://adwords.google.com/.
Google AdSense™
Google AdSense is a way for webmasters to generate income from their sites
by displaying text or image advertisements from companies participating in
the Google AdWords program.
You can display targeted advertising for your content pages or you can add
a Google search box to your site and show targeted ads on search results
pages. When visitors click on these ads, Google pays you a fee. The ads are
targeted to the content already on your page so they are not as intrusive
to your visitors.
For more information on Google AdSense, Click Here:
https://www.google.com/adsense/.
LookSmart LookListings™
The LookSmart Directory
http://www.looksmart.com/
originally offered a Paid Submission model and then transformed it into a
Pay For Performance model, removing their Express Submit directory submission
service and receiving a lot of criticism in the process.
To have your site included in LookSmart.com, you must pay a per click fee
when visitors click on your listing, similar to the Yahoo! Search Submit
Express model. The "relevancy keywords", title and description chosen during
the set up of your listing determine when your site appears for searches.
There is no free submission option to Looksmart and the only way to get your
site into their directory is to either pay for their LookListings or submit
your site via the Zeal directory
http://www.zeal.com, which
is only an option available to non-profit sites.
LookSmart LookListings work like this:
1) Create Your Listing which includes:
- site description & title
- relevancy keywords (for keyword targeted listings)
- directory category
2) Set Your Monthly Budget:
- set your maximum monthly budget
- set your maximum click rates for each URL (for keyword targeted listings)
- your account is debited USD 0.15 per click (for inclusion-targeted
listings)
- minimum account deposit totaling your maximum monthly budget
- each campaign has a minimum monthly budget of USD 15
3) Account Management
- traffic reporting
- automatic monthly account refills (from your nominated credit card)
- adjust your budget
- update description, title and relevancy keywords
- bids monitored automatically (for keyword targeted listings)
LookListings appear on sites across the LookSmart Network including LookSmart,
Lycos, Mamma.com and CNET Search.
For more information on LookSmart LookListings, Click Here:
http://listings.looksmart.com/help/faq.jhtml?showFaq=new.
Sponsor Message
Other Pay-Per-Click
Providers
Apart from the big players, there are a large number of other medium-sized
search providers selling pay-per-click search advertising. These include:
- FindWhat
http://www.findwhat.com/
- Enhance (formerly ah-ha)
http://www.enhance.com/
- Kanoodle
http://www.kanoodle.com/
- Espotting
http://www.espotting.com/
- 7Search
http://www.7search.com/
- GoClick
http://www.goclick.com/
- ePilot.com
http://www.epilot.com/
- Lycos Insite AdBuyer
http://insite.lycos.com/
- Mirago
http://www.mirago.com/
- Search123
http://search123.com/
Of course there are hundreds more PPC engines, many of which can be found
via the sites listed in our Further Reading section below.
Don’t be afraid to set-up some test pay per click campaigns to dip your
toes into the paid advertising waters. You don’t have to have a large
budget to reap rewards, just a willingness to experiment and apply what you
learn to improve your campaigns. What you do with all your extra traffic
is up to you!
Further Reading
Pay Per Click Search Engines (CPC / PPC)
http://searchenginewatch.com/links/article.php/2156291
Pay Per Click Search Engines on Pandia
http://www.pandia.com/optimization/ppc.html
Pay Per Click Search Engines on Search Engine Guide
http://www.searchengineguide.com/payperclick.html
PayPerClickSearchEngines.com
http://www.payperclicksearchengines.com/other-pay-per-click-search-engines.shtml
Buying Your Way In: Search Engine Advertising Chart
http://searchenginewatch.com/webmasters/article.php/2167941
Pay Per Click Analyst
http://www.payperclickanalyst.com/
Pay Per Click Guide
http://www.payperclickguide.com/
About the Author:
| Article by
Kalena Jordan, one of the first search engine optimization experts in Australia,
who is well known and respected in the industry, particularly in the U.S.
As well as running her own SEO business Web Rank
www.webrank.biz,
Kalena manages Search Engine College
www.searchenginecollege.com,
an online training institution offering instructor-led short courses and
downloadable self-study courses in Search Engine Optimization and Search
Engine Marketing subjects. |
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