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Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of Etips, Robin
Nobles, of searchengineworkshops.com, will provide you with some great news
if you're using articles to market your products and services.
I hope you'll enjoy the publication.
To your success!
Sponsor Message
 Get
the Most Leverage out of Your Articles...Compliments of Yahoo!
By
Robin
Nobles © 2005
I've long been an advocate of a form
of online marketing that I personally call "article marketing." Yahoo! has
recently added a layer to article marketing which is extremely exciting,
and any one who uses the power of articles needs to take notice.
Introducing Yahoo!'s Creative Commons Search in Beta
http://search.yahoo.com/cc
Here's what it says as means of explanation at the site:
"This Yahoo! Search service finds content across the Web that has a Creative
Commons
(http://creativecommons.org/)
license. While most stuff you find on the web has a full copyright, this
search helps you find content published by authors who want you to share
or reuse it, under certain conditions."
Obviously, if you're not a writer and are in need of content on your site,
this is a great place to go. You can find content through Yahoo!'s Creative
Commons search that you can use for commercial purposes, and you can also
find content that you can modify, adapt, and build upon.
What forward thinking on Yahoo!'s part!
Now, let's talk about forward thinking on your part.
Why is this Important to Article Writers?
Let's think about it for a minute. The links pointing back to your Web site
from your articles and the relevant link text in the bio are extremely important
to a savvy article writer. By allowing other Web sites, e-zines, online
publications, and print publications to publish your articles, you're widening
the scope of your visibility.
And in walks a powerhouse like Yahoo! with their new Creative Commons
Search.
Wouldn't you like your articles to be available in a select search on
Yahoo!?
Do you have to think twice? (Or even once?)
How About an Example?
Disclaimer: It's rather dangerous to give an example in print. As soon as
you do, your example could slip in rankings. Forgive me if that happens
here.
Please go to:
http://search.yahoo.com/cc
Click on "Find content I can use for commercial purposes."
Type "seo articles" (without quotes) in the search box.
Click Search CC.
The #1 page at the time of this writing is:
http://www.searchengineworkshops.com/articles.html
Click on the link, then scroll to the bottom of the page. You'll see the
Creative Commons License that says "Some Rights Reserved."
It says, "This work is licensed under a Creative Commons License."
Click on the link. You'll see the actual license and what rights are available
under the license as well as what conditions have to be met.
So, if you want your articles to be available through a Yahoo! Creative Commons
Search, you simply allow it to be licensed out through Creative Commons.
How Can Article Writers Take Advantage of Yahoo!'s Creative Commons Search?
Follow these easy steps:
1. Go to Creative Commons:
http://creativecommons.org/
2. Click on the Publish graphic at the top of the page on the right.
3. Answer the questions: Allow commercial uses of your work? Allow modifications
of your work? Jurisdiction of your license? Format of your work (such as
text)?
4. You can also click to add more information about your work. If you're
only going to create a license for one article, you can get very specific
about your article.
5. Click on Select a License. You'll see how the license will look on your
page. You can then copy and paste the text to your Web site.
You can even add a Creative Commons License to your blog!
Sponsor Message
How Long Does it Take for Yahoo!'s
Crawler to Find the CC License?
After I put the licenses up on our Web pages, our pages were found in a Yahoo!
Creative Commons Search within two weeks.
What about All of the Typical SEO Ramifications?
Does the same Yahoo! crawler crawl Creative Commons licenses? (To my knowledge,
there isn't a different crawler.)
Will having a Creative Commons license get your pages into Yahoo! faster?
(I haven't done any testing on this yet to see if new pages will get into
the regular index as well as Creative Commons, but it's an interesting
concept.)
What about a brand new Web site with an articles directory? (You need to
have a link from another Web site, because of your site isn't indexed at
all, you can't expect Yahoo! to find and spider those article pages
quickly.)
Does having a Creative Commons license on your articles affect your regular
Yahoo! rankings? (I've seen no evidence of this to date.)
What about Relevancy of Search Results?
That's an interesting question. Let's look at another example.
Again, go to:
http://search.yahoo.com/cc
Choose "Find content I can use for commercial purposes."
Type in "wordtracker." Click on Search CC.
The #1 result is our articles page again:
Marketing on Internet Search Engines - articles by Robin Nobles and John
Alexander
www.searchengineworkshops.com/articles.html
"Wordtracker" is being used 11 times on the page, since we've written several
articles about Wordtracker. It's not being used in the title, description,
etc. This page is not focused on Wordtracker at all. However, this page
definitely has a higher link popularity than our other pages.
We have several Wordtracker articles in those same results, yet our articles
page is #1. I'll let you study the rest of the results yourself.
Some of the Search Results Aren't Exactly "High Quality"
We have seen some SERPs that aren't exactly high quality. Will your results
float to the top? We'd like to think so.
Will Yahoo! or Creative Commons find a way to police the results that are
less than quality? After all, this fabulous tool definitely has potential
for abuse if not policed in some manner.
In Conclusion . . .
Article writers, if you don't mind others using your content on their sites,
be sure to visit Creative Commons and add the CC licenses to your articles.
How easy can increasing your online visibility get?!
But don't abuse the system. If the beta tool gets abused, it may never make
it to the full version, which will be a shame for us all.
For those of you who are looking for valuable content to add to your sites,
be sure to visit Yahoo!'s Creative Commons Search. This is an ideal spot
for finding relevant content that's available to be used on your site.
Just remember that the #1 ranked result may not be the best article for you,
so do your research.
About the Author:
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