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Hello {FIRSTNAME},
Welcome to all of our new subscribers!
Congratulations to everyone who took advantage of Corey Rudl's special offer!
If you missed it, here's the offer...
If you've always wanted to see Corey Rudl speak live on stage, but you've
never had the time or money to attend one of the handful of seminars he's
spoken at over the last two years, this may be your chance...
... Because he's just released video footage from his exclusive "Customer
Appreciation Celebration" in Orange County, California -- and I've arranged
to have him send you a copy!
There's a good chance you heard about this event... Just over 1,000 people
attended, and it was one of the most talked about seminars of the past couple
of years.
For the very first time ever, Corey revealed a truckload of his most advanced
Internet profit secrets -- stuff he knows about making money on the Internet
that he never thought he'd share with anyone.
I'm talking about secrets like how to guarantee all your e-mail gets delivered
(and not accidentally deleted as spam) by setting up "whitelist relationships"
with Yahoo!, Hotmail, and AOL... How anyone can turn an idea into a profitable
web site with almost no up-front cash -- in less than a month... How he made
$2,031,959 last year using JUST one "forgotten" marketing technique... plus
much more!
I'm going to give you a link to a page where you can preview a sample of
the video footage from this event and then decide if you want Corey to send
you a copy.
But please consider yourself warned: Corey is only sharing this video footage
for an extremely limited time (probably less than a week) to make sure he
doesn't "dilute" his most advanced Internet profit secrets.
So if you want to see it, I highly recommend you move quickly and
visit
Corey's site.
He's already told me that no further "sample" footage will be released, so
please don't ask. He's already doing me a BIG favor by making this available
to you...
Please don't underestimate the value of the video footage on this page! Just
ONE of the secrets Corey gives away took him over 2 years to learn and cost
him over $100,000 in research and expenses to figure out... and he's just
going to give it to you!
Visit
Corey's site to start watching the video footage...
-------
In this week's edition of Etips, Priya Shah,
of ebrand360.com, will provide you with some important information about
RSS and Email publishing. Is email publishing out?
I hope you'll enjoy the publication.
To your success!
Sponsor Message
 RSS vs Email: Its
Not An Either-Or Question
By
Priya Shah ©
2005
If you've been getting caught up
in all this talk of RSS versus email, its time to stop wondering.
Marketing Sherpa just posted a new report that stirred up the old RSS vs
Email debate again.
http://www.marketingsherpa.com/sample.cfm?contentID=2988
The report starts out by stating, "It chills our blood when we hear email
marketers and publishers blithely state, "I'm thinking about switching over
to RSS entirely!" Oh no. Please don't. RSS is worthy of testing, but it's
not an email replacement and it never will be."
A report in Jupitermedia titled "E-Mail Marketing: Alive and Well" notes,
"RSS won't be immediately effective as an alternative to e-mail marketing.
(But) for some companies (primarily publishers who cater to a technical
audience), it's sensible to press forward with RSS now as a supplement to
e-mail marketing."
http://www.jupiterresearch.com/bin/item.pl/research:concept/1103/id=96103/
A lot of people think this debate has been going on for long enough. RSS
is NOT a replacement for email. It does not (and may never) rival the marketing
reach and immediacy of an email message.
Those who've been mourning the death of email marketing don't seem to "get"
the fact that RSS hasn't reached the tipping point yet. More people read
email than RSS feeds - many more.
I believe that a smart publisher or marketer must use both - Email and RSS.
Its not an either/or question.
I know for a fact that my blogs get read more when I send out an email with
a "blog post roundup." I personally prefer email and tend to read those blogs
more frequently that use email notification.
But the news is not all good for email marketing. According to DoubleClick,
64.7% of all legitimate email being sent (based on their own customers' stats)
is never opened. Email delivery is cited as the #1 email marketing
headache.
The good news is that email marketing has a terrific Return on Investment
(ROI) bringing in $15.50 per dollar spent on a campaign according a report
in Email Sherpa.
http://www.emailsherpa.com/emailblog.cfm?ID=360
That $15.50 per email-marketing dollar spent is roughly 17% more than in
direct-mail campaigns and 73% more than telemarketing campaigns.
eMarketer reports that email is still a powerful marketing tool if used well
in a new report, "Email Marketing: How to Improve ROI."
http://www.emarketer.com/article.aspx?1003369
Sponsor Message
Some points it notes:
· 71 percent of US online advertisers used email marketing in 2004,
while 77 percent using paid search.
· Despite spam and email overload 45 percent see email as a good way
for companies to stay in touch with customers.
· Customer retention and increased loyalty is the main objective for
email marketing among 63 percent of surveyed marketers
· 62 percent also see email as a way to acquire new customers.
· Email volume in the US is expected to rise from over 2 trillion message
this year to nearly 2.7 trillion by 2007.
Even though both email spam and email delivery are on the rise, end-users
are getting used to spam and it's bothering them less than it used to.
The Marketing Sherpa report also notes that 91% of US Internet users use
email on a regular basis, while roughly 4% use RSS feeds on any sort of basis
at all.
It suggests that publishers do test RSS, but recommends that they not treat
RSS as "shovelware for email content" because it is a new medium.
Other disadvantages it notes for RSS publishers is the challenge of
metrics.
"No deliverability, open rates, hard vs soft bounces. No a/b tests, no usability
tests, no offer tests, no recency/frequency tests, and multivariable
testing."
"The kind of data that marketers and publishers rely on to make business,
content, and marketing decisions for email campaigns is almost entirely lacking
for RSS at this time," says the report.
So if you're wondering what you should publish - a blog or an email newsletter
- I suggest you do both.
Or at least publish a blog with email notification built in. Remember, your
list is still your most valuable asset online.
Keep either Email or RSS out of your marketing toolbox and you're losing
out on a significant portion of your audience.
RSS has other advantages that email does not have - like being able to syndicate
your content across the web. It can be a very useful tool for building link
popularity - if you do it right.
As a marketer you do need to start brushing up on your knowledge of RSS and
a good place to start is here:
http://ebizwhiz-publishing.com/rss-blogging.htm
About the Author:
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| Tip of
the Week |
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A great way to find web sites
that may be interested in a link exchange is to identify the sites that are
linking to your competition. Your first step will be to identify your
competition. Once you do so, visit
Site
Owner and enter your competitor's web address. You will be presented
with a list of all the sites linking to that site.
Today's tip is an excerpt from the highly acclaimed
Web Design Mastery series.
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