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Hello {FIRSTNAME},
Welcome to this week's edition of Etips.
In this week's edition of Etips, I will assist you in using an ebook as a
viral marketing tool.
I hope you'll enjoy the publication.
To your success!
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 Using
an Ebook as a Viral Marketing Tool
By
Shelley Lowery ©
2005
If you're looking for a simple way
to put a portion of your promotions on autopilot, creating a 'viral' ebook
may be your answer.
Ebooks are one of the most popular products online, as they are not only
very cheap and easy to create, but they also provide people with instant
gratification. Once they complete their purchase, they can download their
ebook in a matter of minutes.
Putting Your Promotions on Autopilot
Ebooks are not only the 'perfect' online product, but they're also the 'perfect'
viral marketing tool. The term 'viral marketing' refers to a virus -- not
a computer virus, but a marketing strategy that spreads like a virus, which
can produce results.
When doing business on the Internet, in order to be successful, you must
continually promote your products and services -- ebooks provide the perfect
solution.
Ebooks will enable you to promote your products and/or services automatically
without any cost or effort on your part.
Spreading the Marketing 'Virus'
If you've been on the Internet for a while, you have probably been to some
web sites that have given you a free ebook. The ebook usually contains some
helpful information with regard to the subject and provides information about
the web site's products or services.
These sites aren't giving away this information just to be kind to their
visitors. They are giving it away to significantly increase their sales.
The key to using an ebook as a viral marketing tool is to write a short
information packed ebook that identifies a specific problem, provides some
basic information to assist your readers, and promotes your products and/or
services as the solution.
Although giving your visitors your promotional ebook is a great start, that's
not exactly going to provide you with a wealth of free promotion. You need
to take your strategy one step further.
Encouraging Distribution
The key to using this technique successfully is to allow your ebook to be
freely distributed. In other words, you give the ebook to your visitors and
allow them to give it to their visitors.
Although this will provide you with some additional promotion, if you really
want to create a viral marketing machine, you need to give your visitors
a reason to want to distribute your ebook.
How? By enabling your readers to customize portions of your ebook with their
own information.
Here's how...
There are special software programs that will enable you to create fields
within your ebooks that may be customized by your readers. This technology
can be used in a number of ways, including...
• Create a 'teaser' version of an ebook you're selling that will encourage
your reader to purchase the full version. Create customizable affiliate links
the reader can click on to purchase your ebook. Allow your affiliates to
freely distribute it and earn commissions simply by giving your ebook away.
• Create a catalog ebook that includes images and descriptions of all
of your products. Create customizable affiliate links the reader can click
on to purchase your products. Or, include a purchase form that includes a
customizable field for your affiliates to place their ID and enable your
readers to purchase right through your ebook.
• Create a content rich ebook that will be used to generate traffic
to your web site. Your ebook should relate to your web site and provide
information about your site with links throughout. Create special fields
that will enable your readers to customize your ebook with their company
name, linked web address, etc., and allow them to freely distribute it.
• Create a 'how-to' ebook you can use as an incentive to gain new
subscribers. In order for your visitors to get a copy of your ebook, they
must subscribe to your publication. Once they have subscribed, you can send
them download instructions within their welcome message. Create special fields
that will enable your readers to customize your ebook with their company
name, linked web address, etc., and allow them to freely distribute it.
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Selecting the 'Right' Ebook
Software
Although there are many HTML compilers on the Internet, not all will enable
you to create customizable fields within your ebooks. However,
eBook Starter will.
eBook Starter uses
a powerful branding system called, variables. Variables are powerful little
codes that can be used within your eBooks for customization purposes. They
provide you with the ability to create customizable fields within your ebooks
that may be specified by your readers.
Creating customizable ebooks is a great way to encourage your visitors and/or
affiliates to distribute your ebooks. Why? Because there's something in it
for them...
• They can make money by including their affiliate link within the ebook
• They can increase traffic to their site by including their web address
within the ebook
• They can increase brand awareness by including their company name
When you create your customizable ebooks with your visitors and affiliates
in mind, it's a win-win proposition that will increase your ebook's distribution
considerably.
Think about the possibilities...
10 of your visitors download your ebook
Your 10 visitors each give away 10 ebooks - 100
Those 100 each give away 10 ebooks - 1000
Those 1000 each give away 10 ebooks - 10,000
Those 10,000 each give away 10 ebooks - 100,000
Those 100,000 each give away 10 ebooks - 1,000,000
This is just a small example of how powerful your viral free ebook can be.
Your ebook will continue to work for you even years down the road! Now that's
viral marketing.
Copyright © 2005 Shelley Lowery
About the Author:
Shelley Lowery
is the author of eBook Starter. Create your ebooks quickly and easily with
the first and only ebook software that is an actual WYSIWYG ebook editor.
Give your ebooks the look and feel of a real book, notebook, manual or report
in just a few simple steps.
Visit eBook Starter to download your free demo today...
http://www.ebookstarter.com |
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| Tip of
the Week |
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Would you like an easy way
to display headlines, such as site news or articles on your web site?
Dynamic
Drive offers a nifty little script that will vertically scroll your
headlines. It is completely customizable, can contain live links, and pauses
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Today's tip is an excerpt from the highly acclaimed
Web Design Mastery series.
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