Etips is a publication of:
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Site Design and Development
Hello {FIRSTNAME},
Welcome to this week's edition of Etips.
In this week's edition of Etips, Michael Rock, of InternetPresence.com, will
assist you in building a linking strategy for your web site.
I hope you'll enjoy the publication.
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How and why to Build a Linking Strategy for your Web Site
By
Michael
Rock © 2005
Why would you want a linking strategy
for your site? The most important reason is to drive traffic to your site,
which in turn would increase visitors that would either purchase from you,
make your web site more popular, or reach a larger audience to inform for
your cause. The second reason to develop a linking strategy for your site
is to help increase your rankings in the search engine. With Google this
is very important for achieving high web rankings, and I expect the other
search engines to follow suit relatively soon.
There are many ways to develop a linking strategy where the links to your
site will multiply without any effort from you. This is the most effective
way to generate links to point to your site. In this article we will discuss
how to do this, debunk myths, and how to do this without unintentionally
harming your site's status.
Debunking myths:
Linking software
I personally don't approve of linking software that does the work for you.
Why? Because the software does not do a good enough job where it can tell
if the site it has the same theme or relative content that matches your site.
Many errors slip through the process when this is done, that can cause damage
to the reputation and rankings in the search engine. Also each site that
you would like to link to you should have a decent PR ranking from Google
to help your site's rankings. (PR ranking is a method that Google uses to
put a value on the web site) If you have too many web sites pointing to you
with a poor PR ranking it could actually make your site drop in the rankings.
And in addition sites with excellent PR rankings would help your rankings
a great deal.
Linking farms and automated link exchanges
Linking farms and automated link exchanges are not recommended for the same
reasons as the linking software. Poor quality links and potentially harmful
to your site. In addition these two methods carry another danger. If the
site that links to has been put onto a black list for spam, and your site
points to that site your web site will automatically get black listed and
your rankings will go down as well. That is why I prefer one way links to
your site instead of reciprocal links. It may sound hard to do, but it isn't
and I will show you a way to do it below.
The more sites pointing to your site the better. Right?
Wrong! In the past search engines would rank you higher in the search engines
by judging the value of your site to the number of links pointing to it.
But because people have abused and try to cheat this system, the rules have
changed. Now they actually penalize you for too many sites pointing to yours
if they are deemed suspicious. For instance many other sites pointing to
you with the same IP address (caused by you putting up mirror sites to build
links), links that point to that do not have the same content as you ("once
I saw a web design site having a reciprocal link with a lingerie site"),
and links that have low PR rankings pointing to your site (in this case the
more the merrier does not work).
"I've seen a site with only 10 links pointing to it (links from government
sites) do better with searches than a site that had over 10,000 links pointing
to it."
Another thing to consider: Google has just bought rights to register domain
names. So, here is a theory of mine that may show up later. Google may update
their algorithm to check links to see if the domain name those links are
registered under contain the same registration information. This way it could
penalize sites that register a bunch of domain names to point to their site
and try to cheat the system.
"The only time you would like a lot of links pointing to your site is if
they are from respectable sites, have a high PR ranking, and have relative
content."
Who links to your site now?
An easy way to find this out is to type in link:www.yoursite.com into a search
engine and you will receive a list of web sites currently pointing to you.
Are they quality links?
You can use Google toolbar located at their site to read the PR ranking,
an add-on extension for Firefox, or visit a web site that will tell you the
PR rankings of sites that you type in. If you type in page ranking tool in
the search engines you'll find plenty of resources for this.
Who links to your competitors that are high in the search engines?
Examine and study the links to and from your competitors web site to learn
more. And request links from the same people for your site.
How do I build links pointing
to my site?
These are a list of ways to build links to your site that are one way links
instead of reciprocal links. I highly recommend these ways to build a solid
link foundation:
1) Content and more content. Content will increase your rankings in the search
engine and people are more likely to link to you if you have valuable content.
One time I had a large college link to one of the articles at my site for
a research paper. The college had a high PR ranking and the link is in their
archives. (This is a way to have your links multiply without the effort)
2) Add a link to us page to your web site. Where you can give the visitors
to your site to apply a text link or banner. I recommend a text link to your
site that contains keywords for your site. For example, web development
contractor would point to my site via hyperlink. (This is a way to have your
links multiply without the effort)
3) Start a blog on your site that people can go to and bookmark for the latest
information in a category that relates to your site. (This is a way to have
your links multiply without the effort)
4) Offer a fr^ee helpful 'how to' e-book to give away that has links inside
of it that point to your site. (This is a way to have your links multiply
without the effort)
5) Submit to online directories. Online directories usually have high PR
rankings and get picked up by other directories and web sites to include
on their sites.
6) Write a testimonial for a site you like that has the same relative content
as yours. Chances are that if you praise their site and sign it with a link
(to your site) of who praised them they will post it on their site giving
you a fr^ee one way link.
7) Create a fr^ee article directory asking people to submit articles to your
site, and in exchange for posting their articles on your site have them post
a link on their web site stating where their article can be found. (your
site) I've seen people put a list of where there article can be found to
impress the visitors on how popular they are. (This is a way to have your
links multiply without the effort)
8) Lastly, and most importantly write articles yourself! When I wrote my
first article I submitted it to 25 places. (places with higher traffic views)
and the next day over 180 sites were pointing to my web site, because I had
a nice keyword enriched link pointing to my site in the article. The next
day the total was over 300. How do you find out if they are pointing to your
site? Type in your article title in quotes into the search engines and then
you'll find out how many sites are posting your article on their site. (This
is a way to have your links multiply without the effort)
One thing to do for sure is monitor your results. Who is driving the most
traffic to me? Which ways of linking are producing multiplying links without
any effort on my part? Which links are actually harmful to me? Do these links
compliment my site? Do these things and I guarantee you that the links to
your site will increase ten fold.
Copyright © Michael Rock
About the Author:
| The owner of
this registered company has over twenty years experience with DOS, windows
business applications, numerous programming languages, artistic development,
and web design. Other areas of interest include web marketing, web promoting,
and business marketing and development. After the persuasion of those praising
his work, he decided to go into business himself and highly suggests everyone
else to do the same. Visit Internet Presence:
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| Tip of
the Week |
 |
If you're looking for a script
that will enable you to add a horizontal or vertical navigational menu to
your site, then
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Menu" may be for you. This script will create an expandable menu, with
or without sub-menus, that highlights each selection on mouse over. It can
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Today's tip is an excerpt from the highly acclaimed
Web Design Mastery series.
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