Etips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello,
Welcome to this week's edition of Etips.
For the last two months, I have been diligently working on a new ebook that
will assist you in developing a successful Internet business. Although I
had originally planned on giving this ebook only to those who joined my
Empowerism team, I have decided to share it with you.
This ebook is jam-packed with valuable information to not only assist you
in developing a home-based business, but it will also assist you in making
money simply by giving it away, as each and every link within the ebook can
be customized with your affiliate ID.
What's more, you can frëëly distribute it all over the Internet,
branded with your affiliate ID!
Here's the details:
Work from Home: A Complete Guide to Developing a Successful Internet Business
from Home will take you step by step through the process of developing your
own Internet business -- from getting your office set up to deciding on what
products you should sell, to marketing and promoting -- you'll learn it all.
This powerful ebook will teach you...
• How to Select the Right Products and/or Services to Market on the
Internet
• Where to Find Great Sites that Will Pay You to Sell Their Products
and Services and Even Give You a frëë Web Site
• How to Automate Portions of Your Business and Save Yourself Hours
of Valuable Time
• How to Develop a Strategic Marketing Plan for just About any Product
or Service
• How and Where to Advertise on the Internet for Maximum Results
• How to Save Yourself a Wealth of Time and Money by Testing and Tracking
Your Advertising Campaigns
• How to Write Powerful Advertising Headlines with Secret Formulas used
by Professional Copywriters
• Where to Find Hot Software Programs to Help You Run Your Business
with Ease
• And, much more...
Whether you're looking for ways to make some additional money, start your
own Internet business, or improve your existing business, you won't want
to miss this powerful resource.
Not only will it take you step by step through the development process, but
it will also provide you with dozens of quality product, service and business
opportunity recommendations.
The Work from Home ebook could easily sell for $49.97, as it is nearly 100
pages in length and jam-packed with the exact information you need to develop
a successful online business. However, the great news is, it won't cost you
a dime!
In fact, the Work from Home ebook is much more than meets the eye -- not
only is it literally jam-packed with valuable information to assist you in
developing a successful Internet business from home, it is also packed with
quality product, service and business opportunity resources.
What's more, this powerful ebook may be frëëly distributed, used
as a bonus for any products you may be selling, used as an incentive to gain
new subscribers, or even included within membership sites or packages. The
only requirement is that you must not sell it. It must be given away completely
frëë of charge.
And finally, this ebook will assist you in making money simply by giving
it away, as each and every link may be customized with YOUR affiliate links!
It doesn't get any better than that.
To get your copy of Work from Home, click on the following link to
download:
http://www.web-source.net/cgi-bin/t.cgi?l=wfh
You will need an unzipping program to open this file. If you don't have one,
you can find one at
http://www.winzip.com
To get started, simply create a new folder within your 'My Documents' folder
and extract all of the files into your new folder. You can call it 'Work
from Home' or whatever you'd like. Once the files are extracted, open the
readme.txt file for instructions.
If you're not familiar with zip files, you can find a tutorial here:
http://www.web-source.net/zip_basics.htm
You'll also need a copy of the latest Adobe Acrobat Reader. If you don't
have it, you can find it here:
http://www.adobe.com/products/acrobat/readstep2.html
-------
In this week's edition of Etips, we will conclude Michael Rock's two part
series, How I reached #1 in Yahoo! ®.
I hope you'll enjoy the publication.
To your success!
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How I reached #1 in Yahoo! ® Part Two
By
Michael
Rock © 2005
KEI - Keyword Effectiveness
Index. The value of a keyword or keyword phrase that helps a web site
reach the #1 position in search engines by comparing how often the keyword
or keyword phrase is used and comparing it to how many web sites are using
that keyword or keyword phrase to market their site.
In part one of this article I discussed how you can thoroughly research and
pick the right keywords for your web site. You can read part one of this
web design SEO advice here:
http://www.web-source.net/etips/issue_224.htm.
Part two of this article will show you how to take your list of keywords
created from part one and narrow it down to the most effective keywords to
use. Let's start with the KEI rating of the keywords.
You can find many free KEI tools on the internet. I personally use one that
was part of a $500 software package, but you can find many tools on the internet
for free. My advice for this is to try a few of them out and stick with the
tools that show generally the same results and toss the ones that don't.
Even with the software package I bought I still use wordtracker and overture
to compare my results.
List your keywords in the first column of a table. (I use Microsoft Excel,
but you can use anything that works.) In the second, third or more columns
list the number of times that keyword was used per day or month. (I use one
column for wordtracker, one column for overture, and one column for my software
package.) Be suspicious of the keywords that don't show the same results
on all three and consider tossing them out. For example if one column says
it searched 300 times per day, but the other two do not even show it being
searched at all I would toss that keyword out. In the next column type in
the KEI rating of that keyword. And in the next column, if you have a tool
that allows it, enter how often the competition uses that keyword in a
'competition' column. Enter in the numbers for this data for all of the keywords
listed in your table. Now we can start to narrow down the list.
Look at your keyword KEI ratings and compare them to each other. Toss out
the keywords that have a low KEI rating. Next, look over the list of keywords
again and think to yourself, "Will someone who types that in want to visit
my site?" If not, toss out the keywords. Ask yourself, "Will someone who
types in that keyword be likely to be profitable for me?" If not, toss out
those keywords as well. Look at how often your competition uses a keyword
in your 'competition' column. If it has a good KEI rating and over 17,000,000
web sites are using it then it will be hard to get to #1. Consider tossing
these keywords out also.
Visit the Web Design Mastery site to
download your free chapters (77 pages)!
For example, I concentrated on the
search term, (web development contractor) which had a great KEI rating and
was hardly used by competition. I tweaked my site for this keyword and now
if you type in web development contractor into MSN you'll find out that I
hold the number one position. And have held it for over a month now. In addition,
if you type in (business presence on the web), or (Internet Presence) you'll
see me floating around the top 5 along with some other search terms. (Perhaps
I should rename this article How I reached #1 in MSN) The search term (web
design) had a good KEI rating, but the competition was over 17,000,000 web
sites using that search term. Perhaps I'll feel lucky and try for that one
next.
I keep narrowing down my list until I have five of the best keywords to use
for my web site. I take those 5 keywords and type them into the top 3 search
engines and list the top 10 sites that show up with each keyword. So you
will have a list of 50 sites per each search engine you used. To get a good
general ranking in all of the search engines, I combine the 3 lists of 50
sites into one big list of 150 web sites for comparison. Alphabetize the
list. Did you notice something? Some sites are listed three or more times!
Toss out the sites that only show up once and this will narrow down your
list of 150 considerably. Take the top five web sites that show up with the
keyword you want and list them in another page. It is now time to pick apart
their sites and discover why they are there!
Research the five sites using your keyword and compare them to each other.
You have to research the site's page that landed on the search engine for
these factors:
Is the keyword in the TITLE tag? If so, where is it placed, and how often.
Is the keyword in the META description tag? If so, where is it placed, and
how often.
Is the keyword in the META keywords tag? If so, where is it placed, and how
often.
Is the keyword in the content of the site? If so, where is it placed, and
how often.
Is the keyword in the headings (H1-H6) of the page? If so, where is it placed,
and how often.
Is the keyword in the links of the page? If so, where is it placed, and how
often.
Is the keyword in the alt image attributes? If so, where is it placed, and
how often.
(alt image attributes are the words that pop up when you move a cursor over
a picture)
If you want I can do this analysis for you. Just send me up to 3 keyword
phrases and 2 web sites for comparison and for $25 you'll get a much more
detailed report on both sites. This will save you a lot of time! Keyword
research usually runs about $240 to $360 if you have me do it.
Examine the five sites next to each other and concentrate on building your
site on things that they have in common and do one number better than them.
Ignore building your site in the areas that are not consistent between the
five. You then should be getting good results when your site is indexed next.
There are other ways to help increase the ranking of your web site like linking.
Linking plays a very important role with Google, but there are a number of
rules for linking to make it effective. That is a whole new article in itself.
This may seem to be a lot of work, but is well worth it. Some companies charge
$1000 to $1500 per month for doing this service and what I typed into these
two articles is 75% of what they do. I have my system tweaked now so that
it takes me roughly 8 hours to do the keyword research and 2 or 3 days to
optimize my site for it. You can do this too!
Copyright © Michael Rock
About the Author:
The owner of
this registered company has over twenty years experience with DOS, windows
business applications, numerous programming languages, artistic development,
and web design. Other areas of interest include web marketing, web promoting,
and business marketing and development. After the persuasion of those praising
his work, he decided to go into business himself and highly suggests everyone
else to do the same.
Visit Internet Presence:
http://www.TheInternetPresence.com |
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| Tip of
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Word of mouth is one of the
best forms of promotion your web site can receive. And, who better to recommend
your web site than your visitors?
Master
Recommend is a script that will enable you to place a form on your site
to enable your visitors to recommend you.
Today's tip is an excerpt from the highly acclaimed
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