Etips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello,
Welcome to this week's edition of Etips.
In this week's edition of Etips, Michael Rock, of theinternetpresence.com,
will assist you in learning how to obtain a #1 ranking in Yahoo! Part one
will focus on 'Keywords' and 'Keyword Phrases.' We will conclude this article
next week.
I hope you'll enjoy the publication.
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How I reached #1 in Yahoo! ®
By
Michael
Rock © 2005
By accident, no all that reading
and studying statistics finally paid off. I started out by reading articles
from people with opposing views and trying to figure out who was wrong and
who was right. To find the right person to listen to I didn’t only look
at his educational background, but was more interested in his results. Good
thing too, because results I found. And I hope people look at my results
to help them reach #1.
In the past I had a great working simple traffic tracker on my site that
stated someone visited my site by typing in ‘online editor flash
sites’ into Yahoo!. I went to Yahoo! And typed in the keyword phrase
and found out I hit #1 out of 1,040,000 hits! Two weeks later I dropped to
#2 and found out that my other site took #1. Now I had the #1 and #2 position
in Yahoo!. My world changed forever and at that moment and never will go
back. Today I have more sophisticated software, charts, data, articles, and
trends referenced for my webs posted on the wall. I maintain contact with
forum discussions and receive up-to-date news in my email telling me of changes
taking place. I have achieved the top 10 list in the top 3 search engines
(Google, Yahoo!, and MSN) and wish to educate you on how to do the same.
Keywords and Keyword Phrases
SEO- search engine optimization; the process of designing your site to achieve
high rankings in the search engine
Picking the right keywords is essential. Step into your customer’s shoes
and think of what keywords they would use to find the information on your
site and write them down in a list. Get your friends and others with different
opinions and ask them what they would type to find the information that is
located on your site. Add these keywords and phrases to your list. Now check
your competitors’ sites that have reached #1 status in the search engines.
(Careful don’t pick sponsored sites located at the top or side, they
got there by using a PPC (pay per click) ad campaign. You want the non-sponsored
sites. Right click anywhere on the page and select view source to see the
site in html format. Under the header tag called META name="keywords"
content="keywords are here” you will find the keywords that the site
used to get to the top. Add these keywords to your list.
Visit the Web Design Mastery site to
download your free chapters (77 pages)!
Now you should have about 40 to 50
keywords and keyword phrases in your list to research. (By the way, 2 or
3 word keyword phrases are used the most today, when only a few months ago
1 word keywords were used.) Just following one of these three avenues (your
list, your friends list, and view source) will not get you to the top, you
must use all three and research the 40-50 words to get to the top.
Now take these 40-50 keywords to the search engines and type them in. Do
the results pertain to the information on your site? If not, cross them off.
You should have about 40 keywords left.
Here is a good SEO (search engine optimization) secret! Visit these sites:
(http://excite.com,
http://teoma.com/index.asp,
http://www.lycos.com/,
http://www.webcrawler.com/info.wbcrwl/,
and
http://www.bos2.alltheweb.com/
and reenter your 40 keywords and you’ll find a list of keywords under
the heading, “Did you mean . . ., Other users typed in . . ., and Related
links . . .” Using these search engines is an untapped resource that
should not be overlooked. The list of keywords listed here are the ones that
Joe Q. Public used to find the information you’re looking for. The average
of all opinions of all the people browsing the internet looking for the
information you want them to find on your site. Adding the relevant keywords
from these lists will improve your chances of getting to the top immensely.
There are free keyword generators located on the internet to help you add
to your list. The top two are Google Keywords
(https://adwords.google.com/select/main?cmd=KeywordSandbox
) and Overture Tools
(http://www.content.overture.com/d/USm/ac/index.jhtml
Click 'keyword selector tool.' Overture will tell you how many times that
keyword was type in during the last month. Find these tools on the internet
and type in your keywords to see how they rank, and cross off the ones that
don’t generate much traffic. And guess what? You get a list of more
keywords that will help your goal to get to #1! They show up in the order
from most used to least used. Add the relevant keywords to your list.
You should now have a list of about 75 or more keywords. Remember: The more
research you do, the better your chances will be to getting to #1. What do
you do with this large list of keywords now? Determine how often they are
used by Joe Q. Public and relate it to how many of your competitors use this
keyword in optimizing their site. This will give you something called a KEI
(Keyword Effectiveness Index; compares the Daily World Searches with the
number of competing Web pages to pinpoint exactly which keywords are good
enough so you can use them while optimizing your site) rating.
Part two of this article will show you how to narrow your list to 10 of the
most powerful keywords in the market to raise your ranking in the search
engines.
Copyright © Michael Rock
About the Author:
The owner of
this registered company has over twenty years experience with DOS, windows
business applications, numerous programming languages, artistic development,
and web design. Other areas of interest include web marketing, web promoting,
and business marketing and development. After the persuasion of those praising
his work, he decided to go into business himself and highly suggests everyone
else to do the same.
Visit Internet Presence:
http://www.TheInternetPresence.com |
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| Tip of
the Week |
 |
To spice up your web site,
you can change the style of the mouse pointer when placed over a specific
link. For example, if you have a support link and you'd like the mouse pointer
to change to a "question mark" when placed over the link, add style="cursor:help"
to your link code: A HREF="support.htm" style="cursor:help"
(Note: Prior to using the example code, make sure you add the opening and
closing brackets < > at the beginning an end of the code.)
Today's tip is an excerpt from the highly acclaimed
Web Design Mastery series.
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