Etips is a publication of:

Your Guide to Professional Web
Site Design and Development
Hello,
Welcome to this week's edition of Etips.
If you've been waiting for the 'perfect'
time to purchase Web Design Mastery or eBook Starter, there has never
been a better time than right now.
For the month of December or until the new eBook Starter is officially
released, which ever comes first, we're having a buy 1 get 1 free sale. When
you purchase Web Design Mastery for just $49.97, you will receive eBook Starter
completely free.
If you're new to Etips, you probably aren't aware that a brand new of version
of eBook Starter is just about ready to be released. And, for the first time,
you will be able to take a sneak peak of this brand new software.
The new eBook Starter will be unlike any other software program on the market,
as it will be an actual ebook editor. What this means is that you will have
the ability to create your ebooks within this one program, including using
your own design or selecting a template.
If you select a template, you will have the ability to edit the template
directly within the software program via a "What You See Is What You Get"
ebook editor. It functions very similar to a word processing program.
And finally, you will be able to compile the ebook into the EXE format all
within the eBook Starter program.
What's more, although the new software will sell for atleast $97, all current
eBook Starter customers will receive the new software at no charge.
What this means is that if you purchase Web Design Mastery right now for
just $49.97, you will receive eBook Starter completely free. And...
you will receive the new eBook Starter free of charge as soon as it is released.
Click here now to take
a look at the NEW ebook Starter! These are the first screen shots being
made public to give you a glimpse of this new, high quality software,
which will be released very soon.
Please note, as this offer is only available to Etips subscribers, you won't
find any information posted on the Web Design Mastery site.
To take advantage of this very limited time offer, simply visit the
Web Design Mastery site, purchase
Web Design Mastery and send a copy of your receipt dated December 6 or later
to service@web-source.net. I will send you the eBook Starter download
instructions. But, you'll have to hurry, as this offer won't last.
-------
On another note, if you're looking for some great resources for promoting
your web site, Merle, of WebSiteTrafficPlan.com, has a new free ebook to
assist you. It's titled, 50 Easy Ways to Promote Your Website and
provides 50 ways you've probably never thought of to get traffic to your
site. You can pick up a copy at Merle's
site.
In today's edition of Etips, Diane Hughes, of ProBizTips.com, will assist
you in driving more traffic to your web site.
I hope you'll enjoy the publication.
To your success!


Sponsor Message
The Best Traffic Generation
Tool Is Free
By
Diane Hughes
Copyright © 2004
Although search engines have been
around since the beginning of the Web, many businesses (large and small)
are just now waking up to the gigantic benefit search engines provide. What
other medium gives you - at absolutely no cost whatsoever - a way to drive
unlimited traffic to your site? None. Thats why, once people understand
search engine optimization (SEO), they get hooked!
I want to give you some basics to follow in order to help get your site ranked
at the top of popular search engines like Yahoo! and Google. I also want
to provide you with some exceptional resources so you can further your SEO
education in the future.
What Is Search Engine Optimization?
SEO is the process of creating a Web site that fosters the design, coding,
copy, and link-building elements search engines most like to see. Through
the process of SEO, you can develop a site (or alter an existing site) so
that the engines will move you up to the top of the search results. That
means people who are actually looking to find what you have to sell will
click to your site before your competitions.
How Does SEO Work?
There are three fundamental parts to the SEO equation: coding, copywriting,
and link popularity.
Coding is the manipulation of your HTML code so that it is clean, uncluttered,
positioned correctly, and easily accessible to the search engine spiders
and bots. You want to be sure the most important information to the spiders
is located up top where they can quickly and easily find it. You also want
to ensure that java scripts and other such coding are moved out of the
spiders way.
Copywriting relates to the text on your site. Search engine copywriting pertains
to being able to write in such a way that you include your primary keyphrases
in strategic places so that you get the most "points" from the engines.
Link popularity deals with how many sites have links that point back to your
site (and vice versa). The theory is, that if others think highly enough
of your site to link to it, your site must be of good quality.
When you have a good combination of all three primary elements, you stand
a much better chance of ranking high with the engines.
Doesnt SEO Depend On META Tags?
It used to... a long, LONG time ago. When the Net was first founded,
just about all you had to do to get high rankings was to shove a bunch of
keyphrases into your keyword tag. Now, however, the engines are smarter.
They pay no attention to the keyword tags and very little attention to the
description tag. The only tag that carries much weight anymore is the title
tag. It is extremely important.
Isnt SEO Copywriting Just Using Keyphrases As Many Times As You
Can?
No! Not only does that put you at risk of spamming the search engines, it
makes your copy sound horrible to your human site visitors. What good are
high search engine rankings if your copy doesnt convert those visitors
into paying customers?
You need to find creative and strategic places to use keyphrases so that
you maintain the balance between natural language and keyphrase use.
How do you learn all you need to know about SEO? From the pros! Here are
several resources you can use to improve your education:
High Rankings
Forum
Best Practices
Forum
Search Engine Watch
Newsletter
Search Engine Guide
Newsletter
E-Marketing
News
Search Engine Optimization Fast
Start
The Step-by-Step Copywriting
Course
How To Increase Keyword
Saturation (Without Destroying the Flow of Your Copy)
The Nitty-gritty of
Writing for the Engines
Its not hype. I can tell you from seeing it firsthand. Its well
worth the time to learn SEO.
With a little effort, you can quickly have your site pulling in plenty of
targeted traffic at no cost to you whatsoever.
About the Author:
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| Tip of
the Week |
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A good domain name is one that
will be immediately remembered by your visitors, as it connects with something
they're interested in. A great domain name is one that can be guessed by
a potential visitor looking for something in particular.
Today's tip is an excerpt from the highly acclaimed
Web Design Mastery series.
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Design Tips |
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