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Hello ,
Welcome to this week's edition of Etips.
In this week's edition of Etips, Bob Leduc will share '10 Important
Marketing Tips' to assist you in increasing your sales.
I hope you'll enjoy the publication.
To your success!
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 10 Important Marketing
Tips
By
Bob Leduc Copyright
© 2004
Each of the following Ten Marketing
Tips is based on a highly effective - but often overlooked marketing tactic.
How many are you using? How many have you overlooked?
Tip 1:
Insulate yourself against the impact of change by increasing the number of
products and services you offer ...and by using a variety of different marketing
methods. Only a small portion of your total business will be affected if
the sales of one product declines or the response to one marketing method
drops.
Tip 2:
Customers are prospects too. Stay in contact with them. Find or develop other
products or services you can offer them. It's easier to make a sale to a
previous customer than to someone who never bought from you.
Tip 3:
Avoid making any claim that sounds exaggerated ...even if it is true. A bold
claim creates doubt in your prospect's mind and jeopardizes the sale. Reduce
any bold claims to a more believable level.
Tip 4:
Express numerical claims as odd numbers with fractions or decimals. For example,
"Our clients save 17.7 percent" sounds more believable than "Our clients
save 20 percent" ...even if 20 percent is the accurate number.
Tip 5:
To create an absolutely irresistible offer, combine a special discount price
and a set of valuable bonuses in the same offer.
Tip 6:
Develop a series of 4 or 5 different special offers. Use them one at a time
with an expiration deadline. When one offer expires, replace it with the
next offer and a new deadline. Continuously recycle through the same series
of offers. This enables you to keep using special offers to generate sales
without taking time to develop new ones.
Tip 7:
If you're attracting many prospects who really don't have (or can't get)
the money to buy your product or service ...you need to change your market.
Target a market where prospects have an intense desire for the benefits produced
by your product or service - AND the money to buy it.
Tip 8:
Set yourself apart from competitors by offering an exclusive benefit your
competitors cannot copy ...or one they're not willing to copy. One business
owner I know includes his personal phone number on every order. His competitors
don't - and they are not likely to start making themselves that accessible
to customers.
Tip 9:
Advertising copy produces the biggest response when each reader can believe
the message was written specifically for him or her. As you write any sales
message, visualize you're writing to one person instead of to a large group
of people. This will help you write in a less formal and more personal
style.
Tip 10:
Most sales are not made on the first contact. Develop a method to capture
and save the names and contact information of prospects who don't buy from
you. Follow up periodically. A little gentle coaching will eventually convert
many of them into buyers.
Each of these 10 marketing tips implements a simple but highly effective
marketing tactic. Take action now to apply those you overlooked. You'll be
surprised by how much business it produces for you.
About the Author:
| Bob Leduc spent
20 years helping businesses like yours find new customers and increase sales.
He just released a New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter
to help small businesses grow and prosper. You'll find his low-cost marketing
methods at:
http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV |
|
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| Tip of
the Week |
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When designing your web pages,
you must specifically optimize each page of your web site. Each page should
target one specific subject and be optimized with keywords that best describe
the subject.
Today's tip is an excerpt from the highly acclaimed
Web Design Mastery series.
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