Etips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello,
Welcome to this week's edition of Etips.
In just a few weeks, I will be releasing a brand new version of the popular
eBook Starter templates.
The new eBook Starter will be unlike any other software program on the market,
as it will be an actual eBook editor. What this means is that you will have
the ability to create your eBooks within this one program, including using
your own design or selecting a template.
If you select a template, you will have the ability to edit the template
directly within the software program via a "What You See Is What You Get"
exclusive eBook editor. It functions very similar to a word processing program.
And finally, you will be able to compile your eBook into the EXE eBook format
all within the eBook Starter program.
Here are just a few of the features:
Custom eBook Templates - EXCLUSIVE
Create your eBooks with ease! Simply select one of our exclusive eBook templates
and give your eBooks the look and feel of a real book, noteBook, manual or
report. Or, you can use your own files!
eBook Starter is so much more than just an HTML compiler. Most HTML compilers
require you to create your eBook files within another program and then import
the files into the HTML compiler to create your actual eBook. Not eBook Starter,
our templates will enable you to create your eBook files with ease.
Create Your Own Custom Templates - EXCLUSIVE
Do you have a great design you'd like to include within eBook Starter? No
problem! You will receive complete instructions to assist you in creating
your own templates that you can use and customize within eBook Starter over
and over again.
Custom eBook Editor - EXCLUSIVE
Edit your eBook templates within our exclusive WYSIWYG (What You See Is What
You Get) eBook editor! It functions very similar to a standard text
editor. There is no need to create your eBooks within one program and compile
them with another when you can do it all with eBook Starter!
Custom Template Variables - EXCLUSIVE
Scan your eBook Template for pre-defined custom variables! For example, your
template may contain variables, such as your name, company name, web address,
etc. Simply edit the variables to instantly customize your template. This
feature alone will save you a great deal of time.
Step by Step eBook Wizard
Need a little assistance in creating your eBook? No problem ... create your
eBooks with ease with our step by step eBook Wizard.
Custom Security Options
Single Password
Protect your eBooks with a single password.
Unique Username & Password
Protect your eBooks with a username & password.
Unique Computer Code
Protect your eBooks from being shared. This feature will only allow your
eBook to display on a single computer.
Custom eBook Brander
Create viral eBooks and enable your readers and/or affiliates to customize
special fields you specify.
And much, much more...
The new eBook Starter will contain just about every eBook customization option
you can imagine.
So why am I telling you about this now? Well, although the new software won't
be released for a few weeks, I wanted to let you know ahead of time to give
you the opportunity to get this new software at nearly half price.
You see, although the new software will sell for at least $97, all current
eBook Starter customers will receive the new software at no charge.
Please note, as a valued Etips subscriber, you are the first and will
be the only ones to hear about this. I will not be announcing this insider
information anywhere else, except to my current eBook Starter customers.
To take advantage of this special opportunity, simply purchase eBook Starter.
You will receive a special announcement message as soon as the software has
been released.
http://www.ebookstarter.com
-------
In this week's edition of Etips, Larry Brophy of findmorebuyers.com will
provide you with some great marketing tips that will assist you in increasing
your sales.
I hope you'll enjoy the publication.
To your success!
Sponsor Message
 Powerful Direct Marketing
Numbers
By
Larry Brophy
Copyright © 2004
Direct Marketing works!
Why? It works because it's personal. It carries a message, answers questions
and gets orders. Direct Response Marketing works because it is 'conversation
in writing.'
It works because, no matter what you have heard, read or believe ... most
people look forward to personal communication. They like being treated as
a person - as an individual.
So, if Direct Response Marketing is so powerful, how can we as marketers
use it effectively? To keep the business we have ... to find new business?
As with most disciplines, these powerful 'Direct Marketing Numbers' are common
sense. Here's a list of a few 'Numbers' to make your Direct Response Marketing
work for you:
60 - 30 - 10
A full 60% of your Direct Marketing success is making certain your message
gets to the person who can buy what you have to sell. It's very easy for
the wrong person to say 'no'.
An offer will be 30% of your Direct Marketing success.
What's an offer? It is a reason for your prospect to do business with you.
It's the urge to action. It's an incentive to get your audience to raise
their hand. To indicate a willingness to talk with you. It's a reason to
respond.
The 10% remaining is creative. Not unimportant ... certainly less important.
And although it is the fun part of marketing - without a clearly identified
audience and a sound offer - your creative has little chance of giving you
a winner.
Now, once you've clearly identified your marketplace and put together an
offer of interest - how DO you get your Direct Marketing message read, heard,
seen, understood and acted upon?
A few more 'Powerful Numbers'...
Lucky 13
Write your message for a 13 year old reading level.
Television news, the morning newspaper and by far the majority of our
conversation is at a 13 year old reading level.
Exceptions? Sure. The Wall Street Journal is written at a 17 year reading
level.
11
Keep your opening paragraph to 11 words or less.
Yes, I did say paragraph!
Why? Because, by opening quickly you slip your reader into your full message.
Make your letter, your brochure, the print advertisement - everything you
write - easy to read. A quick beginning helps.
14
All your sentences should average 14 words or less.
The best way to write short: use a period. Yes, every so often insert the
'dot'. It works. And it will help you get read.
1, 2, 3, 4 & 5
Use words of 5 letters or less. About 70% of all your words should be 5 letter
words, or less.
Why? Because they are easy to read - easy to understand. Your message will
be quickly absorbed.
The 500 most common words in English have 13,000 meanings. No wonder we have
trouble with basic communication. One answer is to go short. It pays with
results.
7
Keep ALL paragraphs to a maximum of 7 lines. Never more than 7...and sometimes
just 1 or 2. i.e., short paragraphs.
Again, why? Because a large block of copy looks tough, even if it is not.
The tactic of short makes your message look more inviting.
1
A postscript (P.S.) is mandatory in every direct mail letter. Because 4 of
5 of your readers will read the P.S. first...before they read anything else
in your letter.
5
Indent every paragraph 5 spaces.
This 'Number' is really physiology - not marketing. Our eyes pull us 'in'
when we see indents. They pull us to a point - and while we're there, we
read. It works. Indent all paragraphs.
On the other side of the paragraph - the right side - use the ragged right
design. Do not justify margins! Do not proportionally space your sentences.
Ragged right increases readership.
1/2
Whenever you go to a second page in a letter - split the last sentence in
half.
Begin it at the bottom of the first page...end it at the top of the next
page. Why? To pull-l-l-l the reader with you. 'Make' them turn the page.
Keep them reading.
The same tactic works in anything printed with columns. Such as brochures,
reply forms, print ads...anything. Split the last sentence...the last paragraph
in two. And move the reader to the next column.
481
Be specific. The number 481 is much more specific - and much more believable!
- than saying 'almost 500.'
Odd numbers get more attention than even. Use 3 - 5 - 7 - 9 and you are more
likely to be noticed. A list of 11 is better than a list of 10. 99 or 101
ideas is better than an even 100.
One more thing on numbers; use the number - not the word. As I have done
in this article. The number 3 or 7 is easier to see, read and understand
than the word three or seven.
30
Offers with a date work to get more action - more response. Try a Limited
Time Offer.
Good for only 30 days...or better yet, 'This offer good only until August
31' gets action. Test making your offer a Limited Time Offer. It can increase
your response.
There are many more 'Powerful Numbers' in Direct Marketing. This list will
get you going to make your mail, your print, your collateral materials -
all your written communication - just that much better. Good writing!
About the Author:
| Larry Brophy
has helped thousands of businesses find more buyers for their products and
services the past 20+ years. He's the resident webmaster at:
http://findmorebuyers.com,
your TOP source of targeted sales leads. |
|
Sponsor Message
Highly Recommended
Start your own Internet business
from home. Build residual and leveraged income to create real wealth. FR*EE
Training and support, websites and products all provided! - ZERO RISK!
Visit
the site...
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Today's tip is an excerpt from the highly acclaimed
Web Design Mastery series.
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