Etips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello,
Welcome to this week's edition of Etips.
Over the weekend, I had the pleasure of reviewing a new software program
called, Make Your Own Software, created by Mike Chen.
Make Your Own Software is a new software program that will enable
you to create an infinite number of software programs that you can sell and
keep 100% of the profits royalty free for life!
Software is one of the most profitable products to sell online. However,
hiring a quality software developer can be very expensive and may cost
thousands.
Make Your Own Software will enable you to create your own software
program in under 30 minutes without writing the first line of code. What's
more, it comes with 20 software "recipes" you can use to create programs,
such as:
• Sales Letter Creator
• Pop Up Window Creator
• Customer Invoice Creator
• eBooks
• Super Affiliate Contact Letter Writer
• Web Army Knife
• Madlibs Games
• Greeting Card Creator
• Viral System Creator
• Check Printer
• Government Form Filler
• Marketing Plan Creator
• WebPage-O-Matic
• CIIM Order Page Creator
• Certificate Creator
• eZine Creator
• Restaurant Menu Creator
• Joke ID Card Creator
• Business Card Creator
• Business Valuator Creator
To give you an example of how powerful this software can be, Russell Brunson,
a college student, was selected to beta test Make Your Own Software
because he was an experienced entrepreneur with no programming experience.
Here's how his testing went...
"Wednesday I received the beta copy of 'Make Your Own Software.' Thursday
in class I had an idea for a product called 'Salesletter in a Box.'
(salesletterinabox.com) Thursday after wrestling practice I came home and
started on the product. It took me about 55 minutes to create the 1st version
of the software."
The very next day, Russell put his new creation online for sale, using the
exact same techniques described in the Make Your Own Software manuals.
True to his nature as a competitive wrestler, he decided to issue himself
a challenge: "Let's see how much money I can make in 48 hours." Russell emailed
Mike about his progress as things progressed.
"Mike, $3,582 in profit so far!"
"Mike, this is great! Now I'm up to $6,432."
The final tally? "Mike, here's the final figure. At the end of 48 hours I'm
now up to $11,859.00 in profits."
Russell Brunson made nearly $12,000 in profits in 48 hours!
Although his results are not typical, they provide you with some valuable
insight as to exactly what can be accomplished with Make Your Own
Software.
The possibilities are endless.
Visit the Make Your Own Software site for further information.
http://www.web-source.net/cgi-bin/t.cgi?l=myos
-------
Pay-per-click marketing is one of the best ways to drive targeted traffic
to your web site. Although there are many pay-per-click search engines to
choose from, Overture has earned the reputation as being the best.
In this week's edition of Etips, Merle will provide you with some great
information to assist you in using Overture to your fullest advantage.
I hope you'll enjoy the publication.
To your success!
Sponsor Message
 Overture: So Much More Than
Pay Per Click
By
Merle Copyright
© 2004
Overture is known for being the Leader
in "Per Per Click" (PPC).Owned by Yahoo, Overture advertisers can reach over
80% of Internet users. If you take a closer look and pop the hood, you'll
find a whole suite of useful tools for Marketers.
1) Precision Match: This is where Overture began, back when it was
known as GoTo.com. Precision Match is the original "bid for keyword" search
engine, and it's still a core utility for Overture users. You select your
keywords/phrases and the amount you want to pay per click and you are only
charged that amount when someone clicks through to your website.
Overture has relationships with Yahoo, MSN, Altavista, Infospace and others.
By bidding into the top three positions, you'll also enjoy exposure on those
top search engines as well under what's called "Sponsored Listings." For
more, see...
http://www.content.overture.com/d/USm/ays/index.jhtml
2) Content Match: Unlike "Precision Match," where your listings appear
on search results pages, "Content Match" displays your listings alongside
articles, product reviews, etc. Currently these listings appear on many of
Yahoo's content areas (including Entertainment, Finance & Shopping),
MSN content areas (including Money & Tech & Gadgets), and other online
destinations.
Your listing will only appear on Content Pages that are relevant to your
service or product. For example, if you sell fishing gear, your listing might
appear on a web page that contains articles or other information on how to
be a better angler.
You can set your bids for Content Match separately from those on Precision
Match, giving you the opportunity to track results to see which type is
converting best for you.
If you use "Precision Match," Content Match can be turned on or off from
within the control panel. For more on this, see...
http://www.content.overture.com/d/USm/ays/ays_cm.jhtml
3) Local Match: If you want to target customers in a certain geographic
area then you'll want to take a look at "Local Match." This would be perfect
for Mom and Pop operators or those who sell products and services to a local
crowd only. There is no monthly minimum, with the minimum bid of only 10
cents per click. This service can be used by those who don't have a website,
as Overture sets up a landing page for users of this service. Called a "Locator
Page," it displays a map, store hours and a link to your site (if you have
one). Local Match listings appear on CitySearch, AltaVista, Yahoo, AllTheWeb
and more. For more on Local Search, see
http://www.content.overture.com/d/USm/ays/lm.jhtml
4) Marketing Console: Helps you to measure all of your online marketing
campaigns so you know where you're getting the best return for your money.
Track your Pay Per Click Bids, email ads, banner ads, affiliate program and
more. This site will also tell you how well your website is converting leads
to actual sales. To use this service, you'll need to paste some JavaScript
code onto your pages.
Depending on the package chosen, pricing starts at $149.00 a month and goes
up from there. For more on Marketing Console, see:
http://www.content.overture.com/d/USm/ays/mc.jhtml
5) Site Match: This is a component of Yahoo's Search Content Acquisition
Program. By submitting to "Site Match," you'll ensure your pages are reviewed
and included in Yahoo, AltaVista, AllTheWeb, and others. Your site will not
be shown under "sponsored listings," but appear in the main body of the search
results pages. You must pay an annual fee for inclusion, which is $49.00
for the first URL and a cost per click for each click thru of $.15 to $.30
depending on the category chosen. See this page for more:
http://www.content.overture.com/d/USm/ays/sm.jhtml
6) Conversion Counter: Free tool that tracks the number of conversions
that are generated from your keywords listings at Overture. A conversion
happens when someone enters your site and performs an action, such as buying
something or signing up for your ezine or free report.
To use "Conversion Counter," you'll need to sign up for it in Overture's
Control Panel, then copy some HTML code onto one page of your site (generally
the sales confirmation page).
7) Merchant Solutions: Since Yahoo owns Overture, you'll also find
a variety of tools for small business owners, such as:
A) Shopping Carts
B) Web Hosting and Email Accounts
C) Domain Name Registrations
For more details, see:
http://www.content.overture.com/d/USm/ays/yms.jhtml
As you can see, Overture has come a long way from just offering a "one size
fits all" Pay Per Click Solution. By utilizing their variety of tools, you'll
increase your website exposure and spend your marketing dollars more
wisely.
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