Etips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello,
Welcome to this week's edition of Etips.
When doing business on the Internet, keywords play a major role in your marketing
and promotional strategies. Not only are keywords an important part
of ranking high in the search
engines, but many advertising techniques also depend on selecting the right
keywords and keyword phrases. However, trying to build a list of quality
keywords and keyword phrases can be difficult.
In this week's edition of Etips, Rob Taylor will provide you with some great
ways to build massive keyword lists.
I hope you'll enjoy the publication.
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 How to Build Massive Keyword
Lists
By
Rob
Taylor Copyright © 2004
As keyword marketing becomes more
and more expensive and competitive, it has become essential when building
your lists to focus on the maximum number of phrases and their variations
that a surfer might enter into the search engines.
Why?
Because according to Amit Singhal, principal scientist at Google, a guy who
really should know what he's talking about, over 50% of the 200 million searches
performed a day have never been searched before. He also said: "When performing
a search most surfers give a 2-4 word query."
So here are my top 18 recommended ways to build massive keyword lists:
1. Visit your competitor's web pages and look in the title and meta tags.
2. Search for brand names in Google's Sandbox. This will return additional
keywords that searchers entered when using the brand name. You can also enter
regular keyword phrases and get related keyword phrases that have been searched
on Google.
Link:
http://www.megastep.com/buzz/GSB.php
3. Look over your past customer testimonials, and see if there are any keywords
you can use. This strategy lets you get inside your customer's mind to produce
more market centric keywords.
4. Consider synonyms. A synonym is a word having the same or nearly the same
meaning as another word or other words in the language. Enter your keywords
into Roget's Thesaurus for a list of related synonyms. Also visit LexFN.
Links:
http://www.megastep.com/buzz/RT.php
http://www.megastep.com/buzz/LFN.php
5. Think of singular and plurals keywords.
6. What about verbs? Example: Ride, rode, ridden, ridding, rides.
7. Use hyphenation and variations. Example: off-shore, offshore, off shore
8. Consider domain names. Many people enter domain names into the search
engines rather than their browser address bar. Example: cnn.com. In July
2004 cnn.com was searched 633677 times on Overture.
9. Get books on your subject and use the terms in the index and glossaries
to grow your keyword lists.
10. Download a free copy of Weblog Expert Lite. Then ask your web host how
to download your raw stats files. Run them through the software and you will
then discover every possible keyword combination that surfers have used to
find your website.
Link:
http://www.megastep.com/buzz/WLE.php
11. Use Wordtracker. What does Wordtracker do? " … helps you find all
keyword combinations that bear any relation to your business or service -
many of which you might never have considered." Wordtracker is an essential
tool to use.
Link:
http://www.megastep.com/buzz/WT.php
12. Then go to the Overture Keyword Suggestion Tool. Enter in a keyword and
Overture returns all the prior month's searches that include your phrase.
The problem with the Overture tool is that it doesn't give you the exact
way that the search was entered. This is why it is essential to use a tool
like Keyword Tumbler (see # 18) to generate the maximum possible number of
keyword combinations that a user might enter a search phrase into the
engines.
Link:
http://www.megastep.com/buzz/OST.php
13. Use abbreviations and misspellings. A good misspelling tool is Search
Spell. Search Spell uses actual misspellings entered into the search engines.
Link:
http://www.megastep.com/buzz/SS.php
14. Use acronyms. An acronym is a word formed from the initial letters of
a name. Example: due diligence becomes DD. A good acronym generator is Acronym
Finder.
Link:
http://www.megastep.com/buzz/ACF.php
15. Combine your keyword phrase into one word. Example: strawbale houses
=> strawbalehouses.
16. Use "space" and "+" with keywords.
Example:
- strawbale+houses
- strawbale +houses
17. Visit Crossword Compiler and download their demo software. Plug in your
keywords and discover a multitude of additional words.
Link:
http://www.megastep.com/buzz/CC.php
18. Once you have your list compiled visit Keyword Tumbler and download the
free software. Put your keywords into a text file and then let Keyword Tumbler
generate multiple variations of each keyword phrase you have…
instantly!
Link:
http://www.megastep.com/buzz/KWT.php
It does this simply by mixing the words in each phrase around. Example: "horses
for sale" generates a list like this...
horses for sale
horses sale for
for horses sale
for sale horses
sale horses for
sale for horses
As Perry Marshall, author of the Definitive Guide to Google AdWords said
at a recent seminar: "Every combination of keywords that somebody could
conceivably type in on Google is a market."
Link:
http://www.megastep.com/buzz/PM.php
I hope you have found this advice useful? It's the exact same procedure I
use everyday when fighting the pay-per-click wars.
About the Author:
| Rob Taylor
has been marketing online since 1996. He's sold anything from books, debit
cards, security products to art prints. Take advantage of his battle tested
marketing strategies that could quietly make you five figure cash profits
every single month. Free newsletter at
http://www.internetmarketingsecrets.co.uk |
|
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