Etips is a publication of:
Your Guide to Professional Web
Site Design and Development
Hello,
Welcome to this week's edition of Etips.
If you've been looking for a great way to increase your sales, your first
consideration should be your sales letter. Although a professional looking
web site is an important part of doing business online, your sales copy is
even more important -- words sell, not fancy web sites.
In today's edition of Etips, Ewen Chia will assist you in improving your
sales copy.
I hope you'll enjoy the publication.
To your success!
Sponsor Message
 Ten Killer Copywriting Mistakes
That Suck Money Out Of Your Sites
By
Ewen
Chia Copyright © 2004
Are you sick, tired and downright
angry at the lousy profits you're making online from your websites?
Listen, if you're in need of quick and easy ways to blast your sales sky
high, then this may be the most important article you'll ever read.
Fact is, the absence of powerful cash-churning copy is the single most critical
attribute to poor sales. It is the master culprit that is leaking profits
from your sites faster than an uncontrollable dam bursting at the seams --
meaning, you need to fix these leaks immediately!
I've narrowed down 10 common copywriting mistakes to avoid like the plague,
mistakes sucking money out of your websites right now. So my advise is to
fix them before they fix you.
-> Mistake #1: Not Talking To Your Market
Customers want to know one thing - what they can get from buying and using
your products. The "what's in it for me?" mentality rules.
In all seriousness, they don't give a hoot about you nor your products, only
the benefits they will receive.
So use more 'you' to address your prospects directly in your copy while reducing
'I' words -- you're selling to your market, not to yourself here.
Similarly, research your target market to understand it's buying psychology,
what you want to find are the hot buttons that make them pull out their credit
cards fast.
-> Mistake #2: Not Grabbing Immediate Attention
I still see direct response websites without an obvious opening headline
that hits home fast. Big big mistake.
You've just a few crucial seconds to grab attention and interest in what
you offer, so make use of this opportunity to qualify and capture your prospects
immediately.
State your ultimate benefits in the headline upfront, and make it short,
sweet and direct. Ted Nicholas once said that a headline should contain only
17 words or less before it becomes ineffective.
-> Mistake #3: Missing Sub-Headlines
Use sub-headlines liberally, it's a very powerful method for adding more
fire into your sales copy. At the same time, it breaks down long sales letters
for easier reading and strengthens benefits.
Sub-headlines can be applied after every 3-4 paragraphs as a tool to reinforce
major points and to summarize your ideas.
-> Mistake #4: Draggy Sentence And Paragraph Formats
It's advisable to write in shorter sentences and to divide copy into many
different paragraphs. As a guideline a paragraph should have only 4-5 sentences
focusing on one central point.
This enhances absorption rate and similarly enables easier reading and
understanding.
-> Mistake #5: Not Having Enough Testimonials
Testimonials are proven selling tools so have more of them in support of
your products. Psychologically people will be influenced positively if others,
especially recognized experts in your market, endorse your products openly.
This is known commonly as the "Law Of Association."
The trick is to use testimonials as another vehicle to support your major
benefits. To do that testimonials should be descriptive, detailed and
facts-oriented.
Sponsor Message
-> Mistake #6: Not Firing Your Bullets
Do use lots of bullets in your copy, and then use some more.
Bullets are excellent sales converters which can often decide if you make
or break the sale. People read bullets like crazy, so list down your most
powerful and detailed benefit statements in them for maximum impact to your
bottomline.
-> Mistake #7: Using Negative Words
Reduce usage of words with negative emotions as much as possible.
Turn negative adjectives into positive experiences. For example don't say
'complicated' and 'wrong,' say 'easy' and 'sure-fire.'
While Gary Halbert mentioned how certain negative adjectives in your headline
can produce great results, the focus should be only in using them to create
outrageous or shocking statements to incite interest, curiosity, anger or
fear. An example would be something like: "Do You Make These *Fatal Mistakes*
In Your Marketing?"
-> Mistake #8: Lack Of Irresistible Offers
An irresistible offer can contribute at least 25% to the success of your
sales copy, and it's the one thing you may be presently ignoring.
For example, create killer offers by piling up the bonuses. Increase the
total perceived value of your package by adding audio recordings, video trainings
or transcripts. Another technique to try is to position bonuses so that they
appear more valuable than the actual product. This is because many times
customers will end up buying for the bonuses alone!
-> Mistake #9: Not Asking For The Order!
This is so serious it's not even funny anymore. I've seen sites with confusing
order instructions after getting everything else right -- this is outright
criminal and certainly profits down the drain.
You don't want to anger or frustrate your customers into leaving your site
just when the money's on the table.
State the price clearly and INSTRUCT customers to 'click here to order now.'
Have plenty of order instructions throughout your copy, and make them obvious
for goodness sake. You need to tell your customers what to do next, you need
to state definite and clear calls to the action you want.
-> Mistake #10: Forgetting To P.S.
Have at least two P.S. (post scripts) as they're often the next most read
part of your sales copy after the headline. You wouldn't want to lose any
chance of capturing potential sales here.
As a guide, you can use P.S. (1) as a repetition and reinforcement of your
headline, and P.S. (2) as a total summary of the package and time-sensitive
extra bonuses if any. Just remember to use them.
That's it, what you do now is scan through your web copy and check if you're
making any of these 10 profit-losing mistakes right now.
Make changes where you can and I guarantee your response rates will shoot
through the roof.
About the Author:
If you would
like to simply push a button and crank out cash-churning copy instantly without
thinking,
click
here now.
Ewen Chia is co-creator of "Underground Sales Letters" which contains rare
and hidden million dollar sales copy you can swipe without lifting a finger!
Grab the world's greatest swipe file
here. |
|
Sponsor Message
| Tip of
the Week |
 |
Are you confused by some of
the technical terms used on the Internet?
Whatis.com provides
definitions for thousands of terms to assist you.
Today's tip is an excerpt from the highly acclaimed
Web Design Mastery series.
|
| Syndication
Feeds |
|
| Internet
Marketing and Promotion |
|
| Business
/ Sales |
|
| Web
Design |
|
| Dr. Kevin
Nunley's Biz Tips |
|
| Web Site
Design Tips |
|
|
Sponsor Message
|
Get any of the following reports, ebooks
and courses completely fr*ee...
Professional Web Site Design Course
FR*EE Intensive 10-Day Web Site Design Email Course. Learn how to design
a professional web site.
eBooks:
A Complete Guide to Self-Publishing
A complete step by step guide to creating your own ebook including; researching,
brainstorming, design, compiling and more. This ebook may be customized with
your affiliate id (40% commission) and may be freely distributed.
How
To Create Multiple Streams of Niche Profitability
If you're looking for a great way to significantly increase your profits,
this report is for you -- quick tips for maximizing your niche product's
profitability.
Blogging
Secrets
Turn your personal opinions, rants and raves, into new subscribers, loyal
targeted traffic and a flood of new customers and
income.
Netwriting Masters Course
Want to sell more? Write better. Write smarter. First, write to PREsell.
Then write to SELL. The *ONLY* course on the Net that shows you how to do
BOTH. And it's free!
Affiliate
Masters Course
Become a high-earning affiliate champion. Learn the secrets of the super
affiliates and substantially increase your income.
Service
Sellers Masters Course
Attract new clients from around the world... Or from around the block.
Make
Your Net Auction Sell!
The Masters Course Start and grow a profitable Net auction business. MYNAS!
--> Now Fr*ee!
Webmaster
BUSINESS Masters Course
Show Webmasters how to run the BUSINESS of WebMastering... Super-assisted,
of course, by the ultimate PRODUCTIVITY tool.
Make
Your Price Sell!
The Masters Course "How much money are YOU leaving on the table?" Price with
complete confidence & double your Net profits. |
You are subscribed to Etips as {FIRSTNAME} / {EMAIL}
Web-Source.net
Products: