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Hello,
Welcome to this week's edition of Etips.
If you're like most Internet marketers, you're constantly looking for new
ways to increase your profits.
In today's edition of Etips, Dr. Kevin Nunley shares some great information
on how you can use your own profitable 900 number in your business.
I hope you'll enjoy the publication.
To your success!
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 How to Use a Profitable,
Client-Getting 900 Number in Your Business
By
Kevin Nunley
Copyright © 2004
Looking for a new way to connect
with customers and prospects? A new way to extend your service and make more
profits? Try your own 900 number.
900 numbers have become a billion dollar industry. They can be a remarkable
source of income and a great way to extend your expert knowledge to even
more people. With a little inside information you can tap into the 900 number
phenomenon to get your share of the tele-info pie.
Who They Reach
They are an excellent way to sell information or entertainment. Many people,
especially those under the age of 30, are now accustomed to getting the
information they need quickly from new types of media. In large numbers,
they call 900 numbers that provide them with up-to-the-minute information
on a subject that is always changing. This can include anything from weather,
to sports scores, to traffic problems.
The 900 number movement started in the early 90s. Like most new forms of
media, it got its share of hucksters and bad press in the beginning. Things
have changed. 900 numbers are no longer just for heavy-breathers and
get-rich-quickers. 900 services are now a respectable option for all kinds
of businesses and professionals.
One of the longest running and most successful 900 businesses is Tele-Lawyer
(900-Tele-Law) where, for $3 per minute, you can get legal advice on a variety
of standard issues.
Come to think of it, that's far faster and cheaper than the hundreds my attorney
charges for a quick phone consultation!
What Kind of Service to Offer?
With 12% of Americans now calling 900 numbers (the same percentage, by the
way, who surf the net) there is a big variety in the kinds of people you
can reach. When starting your 900 number, the most important question is
what kind of service to offer.
Entertainment and information seem to work the best. One woman I talk with
recently has parlayed her training in Psychology into a lucrative fortune
telling number. It's a blend of entertainment and information that is
irresistible for many.
Prospects respond best to numbers that offer specific information that is
too time consuming to get from other sources.
Convenience is key. It might be possible to get the information from the
public library or from a newspaper, but the 900 line is much easier and more
immediate.
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Marketing Your 900 Number
Marketing is another key factor. Without consistent marketing, no one will
know about your service. Unfortunately, the cost can put you in the poor
house. Many new 900 number entrepreneurs start by running classifieds in
the daily paper. The cost can ad up in a hurry, so forget about trying to
reach everyone.
The trick, as with marketing any product or service, is to carefully target
a niche audience that you can reach on a consistent basis through an affordable
form of media. Don't expect your marketing to work the first time you use
it. Marketing builds results through repeated uses. Most prospects won't
consider buying until they've seen or heard your ad several times.
Getting Started
As a 900 number beginner, your best bet is to use a service bureau. Your
phone company provides this service and can give you information on costs
and how to get started. With their "premium billing," the phone company handles
collections for you.
This can be a huge burden off your shoulders. People are far more likely
to pay their 900 bill when it appears on their phone invoice along with their
other calls. The typical service bureau fee is 10%.
As a 900 number entrepreneur you are not tied to an office, or even your
own hometown. You can update and monitor your 900 business from anywhere
in the world! There's no reason why you couldn't run much of the day-to-day
details from your fishing boat or other job.
Smart Alternatives
Some people find it is best to forget about making their 900 service a big
profit center by itself. Instead, they focus on how the number can add to
their other business by providing immediate information to customers and
prospects.
One expert in self-publishing got so many calls from would-be writers that
he eventually installed a 900 number and charged inquirers a nominal fee.
Another consultant, not sure she could provide satisfactory information to
everyone who called, discontinued her 900 service and simply took a credit
card over the phone from those she helped. A copywriter had an extra line
put into his home and installed an answering machine with a five minute
mini-seminar on a new topic each month. He included the number in all his
advertising.
Whichever approach you take, the telephone is an important and extremely
powerful part of our daily lives. Don't miss out on its ability to make profits
and work marketing wonders for your business.
About the Author:
| Kevin Nunley
provides marketing advice and copy writing for businesses and organizations.
Read all his money-saving marketing tips at
http://DrNunley.com/.
Reach him at kevin@drnunley.com or
603-249-9519. |
|
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Are you doing research for
a new project? Library Spot is a great place to start. This site is loaded
with valuable information and resources to assist you.
http://www.libraryspot.com/
Today's tip is an excerpt from the highly acclaimed
Web Design Mastery series.
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